Money Moves: Cardi B Is The New Face Of Reebok
The coin collection continues.
Rapper Cardi B, who recently collaborated with Tom Ford on a lip color and has a Fashion Nova collection coming out on November 15, has yet another big deal worth celebrating: She is the new face of Reebok.
The 26-year-old announced her partnership with the athletic footwear and apparel company on Monday by saying on Instagram, “If you dont know, now you know. 😏 REEBOK!”
Cardi isn’t the only one super excited about her partnership with the company. In an announcement from Reebok, they said Cardi was the perfect fit for their company because they too are all about nonconformity.
“There’s nothing we love more than taking risks and standing boldly behind those who do the same,” they wrote. “Now, the brand that’s always put realness above perfection and humans above superstars, has chosen none other than Cardi B as their ideal collaborator. Cardi isn’t just a world-class entertainer. She’s a mother, a style icon, a pop culture magnet and – above all else – a fearless individual. She’s broken every mold that superstars are supposed to fit into—and she’s reached the top by following nobody’s path but her own.”
She isn’t the first female rapper to collaborate with Reebok, as Missy Elliott, Eve and Queen Latifah have worked with the brand in the past. She will help push the company’s apparel and shoes. In the first photo of their collaboration, Cardi is seen wearing the Classics Advanced track jacket ($70) and pants ($65) and the Reebok Aztrek retro runner sneakers ($90). She’s also shown off other pieces from the company on Instagram before the announcement about the official partnership was shared today:
Reebok’s president, Matthew O’Toole, summed it up best as to why she is their perfect fit.
“For us, she really is emblematic of what our brand has done well over the years and that is to be bold, provocative and uninhibited,” he said to WWD. “If we look at some of the things we’ve done with Allen Iverson or being the first to sign musicians, or more recently with Kerby [Jean-Raymond] of Pyer Moss, when we are at our best we are with people who are comfortable living out loud and Cardi fits that.”