This HBCU Tour Is Bringing Opportunity To Communities Stop By Stop
When you think of homecoming, what immediately comes to mind after you reminisce on your college days and the football games? Maybe it’s the fall weather with the leaves changing. Possibly it’s the tailgate with the fried chicken, mac and cheese, and you’re uncle’s homemade wine. Ford decided to get in the middle of all the action and not only promote their new F-150 but also make sure they highlight students who are doing well in the community. Ford has had a longtime commitment to HBCU’s.
Madame Noire got to be a part of the action for final stop of the tour. Ford set up at NCCU Tailgate in Durham, NC and brought musical artists for the students including Lil’ Mo and A Boogie Wit Da Hoodie.
Lil’ Mo performed covers and some of her best hits including her song with Ja Rule, Put It On Me. She laughed and told the audience, “This is the original thot song!”
A Boogie Wit Da Hoodie was Ford’s brand ambassador for the truck tour.
He performed for the crowd for over 30 minutes. It was definitely a vibe!
Before the tailgate, Ford hosted a breakfast to honor sophomore Jordan Thomas. The sophomore is interested in becoming a lawyer and spends much of his time trying to help others. Ford gave him a package which includes a $250.00 gift certificate to his local school bookstore.
Ford also hosted ride and drive’s to empower students to make a change in their community. They hosted ‘Drive 4 Ur Community’ where Ford would encourage people to test drive the new F-150. Each person that test drives the car, Ford will donate $20.00, up to $6,000.00 per stop on the Tom Joyner Foundation in support of historically black colleges and universities. There was a consistent line of students and influencers that were waiting to test drive the new car.
We’re so here for brands that choose to put their money where their mouth is and not only bring activation that benefits them, but also the community.
See more on Instagram and follow the hashtag #FordHBCU.