Nike Is No Fool: Colin Kaepernick’s Nike Merchandise Is Already Sold Out On-Line
Whether you’ve been taking a knee along with activist/athlete Colin Kaepernick all this time or you felt a way about major sports apparel brand Nike making him the face of their latest campaign, the company has clearly left an impression. Fans are truly sacrificing everything, to believe in something or at least buying into the idea…literally.
COMPLEX reports on Thursday morning, Kaepernick announced the arrival of the “Kaepernick Icon Tee” on his personal Twitter. The black long-sleeved shirt simply bears his name adorned by some Nike swooshes and one sleeve captured the tagline in small lettering of the eye-catching Nike ad: “Believe in something even if it means sacrificing everything.”. In mere hours, the shirt had sold out on-line and the athlete shared consumers would have to track down the item in physical stores.
NBA player Lebron James was spotted wearing the shirt priced at $50 at a pre-season game earlier this month.
When Nike first announced that the quarterback would be spearheading the campaign, there was expected backlash to accompany the support he’s already received as customers posted videos to social media in which they burned and destroyed Nike sneakers and apparel that they already owned as a message that they’d no longer be supporting the brand. Controversy has surrounded Kaepernick’s silent protest which involved him taking a knee during the performance of the National Anthem at NFL games to protest police brutality and racial profiling. However, many have convoluted his message and mission and taken his protest as disrespect to the American flag and patriotism in general. Kaepernick has repeatedly reminded the public exactly what his protest is and isn’t about:
“I realize that men and women of the military go out and sacrifice their lives and put their selves in harm’s way for my freedom of speech and my freedoms in this country, and my freedom to take a seat or take a knee, so I have the utmost respect for them, and I think what I did was taken out of context and spun a different way.”
“People don’t realize what’s really going on in this country. There are a lot of things that are going on that are unjust. People aren’t being held accountable for. And that’s something that needs to change. That’s something that this country stands for: freedom, liberty and justice for all.”
This wouldn’t be the first time that Kaepernick merchandise has sold out since he initially started his protest. In September, the former San Francisco 49ers quarterback released black-and-white “I’m With Kap” football jerseys on his official website that also sold out almost instantly.
Kaepernick remains a free agent without a team at present. But while out of the NFL, he has remained busy with charity work, including donating $1 million to charities that serve oppressed communities. He also continues to run the “Know Your Rights Camp” a free campaign for youth that focuses on self-empowerment, higher education and providing them with tools and skills to properly handle themselves in interactions with law enforcement.