WeWork And Rent The Runway Are A Match Made In A Busy Girl’s Heaven
Permanence is quickly becoming passé. Retail stores have become popup shops, office spaces have gone co-op, and now even wardrobes are are sliding into non-committal territory. This week two brands who were way ahead of the curve on this cultural shift announced that they would be working together to meet the ever changing needs of their customers on the move.
WeWork tenants and guests in New York, San Francisco, Los Angeles, Chicago, D.C., and Miami now have the opportunity to receive or return items of designer clothing from their Rent The Runway subscriptions without adding another stop to their busy days but the companies are each hoping to expand the program’s instant access across the nation soon.
Rent The Runway doesn’t just provide stylish options for those looking to try before they buy they’re a sustainable clothing option that helps curb the consumer urge for fast fashion. This innovative partnership will help the company further reduce it’s carbon footprint as well as allow their customers the chance to engage with the virtual closets they love offline saving them time and the need to Facetime a friend to see if one of the two sizes they haphazardly selected online works because everything’s closed.
Similar to Amazon lockers being installed at Whole Foods this strategic alliance is the perfect millenial marriage of convenience. After a long day at work the last thing many people want to do foot is set foot inside of a mall or head to a post office so finding a way to bring the fashion to them is a really smart approach.
This reimagining of the brick and mortar fashion could be a trendsetter. Think about it.
Do you use Rent The Runway? Tell us why or why not in the comments. What do you think of this new service?