ColourPop Is Launching Their New No Filter Foundation Stick In 30 Shades

October 18, 2018  |  

 

Source: Araya Diaz/Getty Images for Flaunt Magazine

Is anyone else tired of spending $30-$40 on foundation? I know I am! Beauty upkeep is an investment that can take a toll on your wallet. Luckily, ColoupPop Cosmetics is launching their new No Filter Foundation Sticks for $10. Great quality at a low price point; what more could you ask for?

The brand carries the No Filter Liquid Foundation but this time around, they’re offering a new formula that is said to cover, conceal, contour, and touch up through out the day. It is also vegan and cruelty-free. ColoupPop will launch 30 shades that will feature everything from the softest pale to the richest chocolate brown. They are available for purchase today via the ColourPop website. Since Fenty Beauty joined the makeup game, brands have been forced to look at their products and examine their complexion range. It is very impressive for ColourPop to provide a wide selection of shades at such a low price point.

The downside to this product is that it can only be purchased online. There may be some trial and error in finding the right shade, but for $10, it’s worth the investment. Their Instagram account features the foundation on 30 different skin tones. This will help you to identify the most appropriate shade for you to wear.

This has been a monumental year for the makeup industry. Brands have revamped their collections to be more inclusive to all complexions. For a while, women of color have struggled with finding the right foundation, leaving us to create our color by mixing and matching different shades. I appreciate any brand that takes inclusivity seriously. I don’t know about you, but I plan on being the first in line to purchase the ColourPop No Filter Foundation Stick. What about you? Will you give it a try?

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