Buy Black Friday: Mented Cosmetics
I’m not a big makeup person. But the one thing that I can commit to is lipstick. It’s the one thing you don’t need any particular skill to apply. If you can find your lips, you can wear a fly lipstick.
But you don’t have to know anything about makeup to know that the beauty industry is centered around and still caters to White women. So shades that compliment our skin tone or appear as they should on our skin, are hard to come by.
Y’all know what I’m talking about nudes that make your lips look ashen or pinks that don’t quite complement your melanin. It’s been a problem.
But now, there’s Mented Cosmetics. This brand, created by KJ Miller and Amanda E. Johnson over a class of wine, their aim was to find nude lipsticks that actually work for women of color.
This desire eventually led to a thriving cosmetics company that creates lipsticks that are vegan, paraben-free, non-toxic, cruelty-free products, made in the USA.
Now, for their Fall 2018 collection, the company has released matte lip liner collection after consistent requests from their customers over the years.
According to the company’s press release, “Mented co-founders Amanda E. Johnson and KJ Miller, painstakingly color matched all nine, signature nude shades, to create long-wearing matte lipsticks and lip liners. The velvety matte formula will not leave your lips dry but will shake up your everyday nude look, giving your pout even more oomph.”
Even though the founders didn’t believe the line needed liners, they were working to appease their customers.
KJ Miller said, “We pride ourselves on creating nude lip colors that don’t need a liner, and our customers routinely express their gratitude that we did, but the truth is sometimes you want a perfectly matched liner to extend lipstick wear and create more definition. We wanted to deliver on that in a way that was true to Mented, so we created a comfortable, long-wearing formula that was perfect for duplicating your color or mixing and matching to create the custom blends you want.”
Amanda said, “At Mented we see you, we hear you, and we celebrate you.”
Check out their lipsticks and liners on the following pages.