Cost Cuts Lift Heineken’s Profit

August 25, 2010  |  

(Wall Street Journal) — Echoing plans of rival brewers, Heineken NV said it plans to boost its bottom line by cutting costs and raising prices despite the global economic downturn, as it posted a 20% jump in first-half net profit. Heineken, which last year carved up U.K.-based Scottish & Newcastle along with Danish peer Carlsberg A/S, said shrinking disposable income and higher unemployment around the world will keep pressure on beer volumes but that the rate of decline will ease toward the end of the year after sharp falls at the end of 2008.

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