This Revolve Sweatshirt Stating “Being Fat Isn’t Beautiful, It’s An Excuse” Had The Internet In An Up Roar
Revolve Clothing x LPA partnered for a line of sweatshirts that were supposed to turn the table on trolls but ended up being released like they were trolling the Internet themselves.
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WHAT THE??? This makes me bloody outraged @revolve you should be ashamed of yourselves! The worst advertising other thsn @kimkardashian sucking out slimming lollipops we have seen here at NAM There are all sorts of things I can say about this and the dangerous message it is sending to women around the world, and young girls we are raising. But as a nurse and as someone who lives with Multiple Sclerosis, this angers me even more on a different level. So many people live with both visible & invisible health conditions and or disabilities which through NO FUCKING FAULT OF THEIR OWN impact on their body size & shape. It is an insult to all. The most damaging message. And purely disgusting. As a body positive movement working so hard every day to teach and show women that beauty and healthy comes in every single form, seeing something like this saddens us so much but also motivates and drives us to rise above it and fight for what is right. And this is not right. And it needs to be removed from the market IMMEDIATELY!!! Thanks @jewelzjourney @bopo.vet.girl for bringing this to our attention Please repost if you agree, this shirt must be taken off the market!!!! #nonairbrushedme @amberdawnmodel
The company dropped a sweatshirt that stated, “Being Fat Isn’t Beautiful, It’s An Excuse,” on a thin, white model. The sweatshirt was part of a campaign that actually features 5 sweatshirts with different sayings. Each saying was something that was said to a celebrity, model, or “It Girl” and was supposed to shed light around internet trolling. This specific sweatshirt with this less than fat positive slogan was apparently said to model Paloma Elsesser. The goal was to take the troll’s words and turn it into something empowering.
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I heard back from @palomija and she told me she is MORTIFIED about how this quote has been used, and is asking for her quote to be pulled • The brand @lpa responded and they have got @revolve to take down the shots – this is our convo. Problematic marketing = a problem with diversity in the work place. This is still incredibly problematic and an awful attempt at ‘claiming back’ toxic narratives because (in my opinion) it just gives them power by putting them back into the world and at a £162 price tag. The designs went up to XL, so the women who this tee is supposed to ‘empower’ probably wouldn’t even fit into one. But at least we got the pics taken down…Ugh.
LPA’s founder, Pia Arribo was called out by London based artist, Florence Given, who was astounded and angered by the shirts. It led to a DM conversation between the two (which Given then posted) and Arribo stated that the proceeds were actually going to charity and that the campaign had launched early.
The Internet was not happy about the shirts and led to a lot of people calling out the brand for their lack of body positivity and diversity.
People called out the marketing fail and even drew light to the fact that this sweatshirt SOLD OUT.
Since it only goes up to a size XL, it has a lot of people wondering just WHO is wearing this sweatshirt.
Even if these sweatshirts were supposed to be empowering to fat bodies, when they only go up to a size XL, it’s problematic. The $190 price tag also doesn’t feel inclusive from a socio-economic perspective.
This illustrates a larger problem in the industry with a lack of diversity not only on fashion brands websites, campaigns, and even influencer choices, but also people in the boardrooms making the decisions.
Since the debacle, Revolve x LPA have pulled the campaign which included quotes from celebs like actress Lena Dunham and model Cara Delevigne. Dunham even released a statement on her IG stories expressing disappointment in Revolve at their “handling of a sensitive topic.” She added, “I cannot support this collaboration or lend my name to it in any way.”
Revolve, as a whole needs to do better. Hopefully, this situation helps them to see the importance of inclusivity and the glaring lack of diversity represented within their company.