Boom in Multigenerational Households Has Wide Implications for Ad Industry

August 24, 2010  |  

(Ad Age) — Jenny Rowland moved back into her parents’ home for six months after college while she searched for a job. When Peter Radsliff’s 90-year-old dad leaves physical-therapy rehab in the next few weeks, he’ll return to his daughter’s house, where he has been living with her and her children. And Rosemary Lichtman and her husband built their California home with a first-floor in-law quarters “just in case.”

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