The Internet Is Undefeated With These Colin Kaepernick-Inspired Nike Memes

September 6, 2018  |  
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Nike memes


It’s the ad seen around the world.

Colin Kaepernick featured in a black and white image with “Believe in something. Even if it means sacrificing everything.” The ad is part of Nike’s 30th anniversary “Just Do It” campaign. He is the face of it, and will be the inspiration behind a signature shoe, as well as apparel. Nike will also make big donations to the athlete’s Know Your Rights Foundation. The ad campaign as a whole is a nod to the fact that Kaepernick was vilified for his choice to kneel during the National Anthem at NFL games, and the controversy surrounding that kept NFL team owners from signing him. He hasn’t played since the end of the 2016 season, and has a lawsuit against the NFL and its owners, saying that they worked together to keep him from playing.

The ad is powerful, and it caused even more controversy, with those against his form of protest claiming they would boycott Nike.

The NFL even had to put out a statement in response to the ad campaign because they recently signed a long-term deal with the brand.

“Nike has a long-standing relationship with the NFL and works extensively with the league on all campaigns that use current NFL players and its marks,” a Nike representative told USA TODAY Sports. “Colin isn’t currently employed by an NFL team and has no contractual obligation to the NFL.”

But commentary behind the ad also went hilariously left, with folks creating memes inspired by the tagline. The very first one that came from it was a play on Kanye’s deal with Adidas, and his recent comments about slavery:

Soon after, a number of memes popped up, poking fun at popular figures. And the memes, in addition to making people laugh, also helped to drown out the angry people coming for the original Nike ad. If you want to see some of the very creative, tongue-in-cheek memes, be sure to hit the flip to bust a gut.

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