MAGA Twitter Cries Salty Tears Over Colin Kaepernick’s New Nike Deal
Colin Kaepernick took to Twitter on Labor Day to announce that he would be the face of Nike’s campaign commemorating 30 years of the company’s “Just Do It” slogan.
The campaign also features Serena Williams and Odell Beckham, LeBron James, Seattle Seahawks linebacker Shaquem Griffin and skateboarder Lacey Baker.
According to The New York Times, the deal will produce “new apparel, including a shoe and a T-shirt, and if the merchandise sells well, the value of the deal will rival those of other top N.F.L. players, according to people close to the negotiations who spoke on condition of anonymity because Nike had not formally announced it. Nike will also donate money to Kaepernick’s “Know Your Rights” campaign.”
As most people congratulated Kaepernick on securing the bag in the constant face of his ongoing struggle with the NFL, there was a large cry from the bothered portion of MAGA Twitter who thought it would be a good idea to burn their Nike apparel in response.
They capped it all with a groundbreaking hashtag: #NikeBoycott.
These same people have anchored their anger in disrespect to military veterans, but these same people are immune to the current administration’s mistreatment of veterans. Remember when Trump diminished John McCain and his childish behavior with refusing to lower the flag until he crumbled under pressure in the wake of McCain’s death? Silence.
The effort culminates in so many things, but to put in most plainly–Kaepernick’s ability to peacefully protest the racial injustices in modern-day America speaks to exactly what Kaepernick kneeled over. The audacity that a Black man of Kaepernick’s stature wouldn’t just shut up and play ball, bit into the very core of white privilege and institutionalized racism. People burning items in response to a Black man’s peaceful protest.
Also note to all who are eagerly participating in the #NikeBoycott: Nike is a conglomerate. They’ve weighed the cost of what it would mean to have someone like Kaepernick as the face of their most noted campaign. They obviously ruled that they didn’t care and released it the same week Kapernick’s lawsuit with the NFL advanced to the next step in court proceedings.
However, Twitter reclaimed its crown again by telling the dusty MAGA supporters to go sat down somewhere in a musty corner.