Thinx Is Helping Your Tween And Teen Begin Her Period In Style

August 16, 2018  |  

I’ve personally been a fan of Thinx since 2016. The forward-thinking brand created a line of period panties that allow women to free flow into their underwear for up to 8 hours. This prevents you from having to wear pads or tampons during your time of the month. Not only is this brilliant, but it’s cost-effective (pads and tampons add up each month!), it’s healthy (toxic shock syndrome is a real thing), and it’s stylish (there are different silhouettes of panties and in two colorways).

Now the brand is expanding their customer base with a new collection called Thinx (Btwn) which focuses on the tween and teen age ranges of nine to sixteen. Maria Molland, CEO of Thinx explained, “Our customers have repeatedly requested a product designed for young people with periods, and we listened. With the launch of Thinx (Btwn), parents have the opportunity to help ease their tween and teen into period management by providing an easy to use and eco-friendly solution to what can be a stressful time.”

The technology is the same, allowing the tweens and teens to hold up to a tampon and a half in their underwear. The panties are made from organic cotton and come in three silhouettes (bikini, brief, and shorty) as well as three colorways (Tidal Wave, Beet Juice, and Let’s Polka!). Each silhouette will feature a “period mascot” that educates kids on the different phases of one’s period. The mascots include a horse, representing “Enjoy the ride”; a sloth representing “laze away” and a cat representing “stay curious.”

The best part is that in addition to these mascots there will be online materials to help parents prepare for their kid’s first period as well as information for teens and tweens who want to understand their body. Talk about a brand taking it to the next level!

Thinx (Btwn) will charge $23.00 for each pair of underwear or they can be bought in a pack of three entitled, “Fresh Start Period Kit,” selling for $59.00. The collection will be available on September 6th.

Will you be buying for your tween and teens?

 

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