Since becoming a mother, tennis legend Serena Williams has been more open with her fans than ever before. Now as she gears up for the upcoming U.S. Open she’s giving fans a sneak peek at what her outfits will look like as she competes for one of the highest titles in tennis.
Serena Williams and Nike have a long-standing history together, so it was natural that the brand was on board to design her U.S. Open outfits, but it’s the inclusion of the hot, groundbreaking, designer Virgil Abloh, creator of the brand Off-White, that is the true newsworthy moment. Before he made history earlier this year as being named the first African American artistic director of Louis Vuitton’s menswear collection, Abloh already had his very popular brand Off White. So, it’s no surprise that the very in-demand designer has a hand in designing Serena’s U.S. Open ensembles.
In a statement from Nike, the collection Williams and Abloh collaborated on is called The Queen Collection, which is an homage to her legendary career in tennis. It also includes a custom dress and Nike Flare sneakers that she’ll wear on her quest to reclaim the U.S. Open title later this month.
While speaking about the collection, Abloh noted how the outfits were designed to capture Williams’ fierce personality on the court for the U.S. Open, which she has already won six times. “With Serena, we have one of our generation’s most powerful, inspiring athletes as the muse,” he said. “I was trying to embody her spirit and bring something compelling and fresh to tennis.”
Luckily for fans, designs from the Nike x Off-White’s Queen Collection will be available for purchase at select Nike locations. Prices for all the collection items have yet to be released, but the Serena dress retails for $500, the jacket is $900, and the SW Air Max 97’s are $190.
The collection’s standout piece, The Serena Dress, is particularly special according to Abloh, as he explains just how Williams inspired it. “It has a sort of ballerina-esque silhouette to symbolize her grace. It’s not about bells and whistles and tricks. It’s just about it living on the body and expressing Serena’s spirit with each swing of the racket.”
You can check out the exclusive looks from the Serena Williams and Nike x Off White designs BELOW:
Congrats, Serena and we will definitely be watching!