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diggy simmons releases new single _it is what it is_


He’s come a long way since Run’s House, and with his 2012 debut album “Unexpected Arrival” Diggy Simmons proved he was as much of a lyricist as he was teen heartthrob and future star of grown women’s cabana boy fantasies everywhere. Most importantly, out of all of Rev Run’s offspring he might just be the one who proves heavy is the head that wears the hip-hop crown. Simmons reappeared this last week announcing his new single, “It Is What It Is” off of his official upcoming sophomore studio album. Following a six-year hiatus, the 23-year-old sat down with Hip Hop DX to talk about his tumultuous relationship with the music industry and the pros and cons of literally growing up hip-hop.

Simmons shares that he initially shied away from pursuing rap music professionally because of his family name, but once friends told him he had something special, he started to take what began as a hobby a little more seriously:

“I always could rap and always liked to rap, but I strayed away from it completely. I didn’t want people thinking I was doing this just because my family.”

“The way I started everything was just personal.”

“I was just recording songs by myself and it escalated to my friends being like, ‘This stuff is good. Take it serious.’ So, I did. I put some stuff up on YouTube —  and this was the blog era — so I just kept making making connections and meeting people on Twitter.”

With the debut album boasting hits like “Copy, Paste” and “Do It Like You” most would assume Diggy was a force to be reckoned with in an era of hip-hop that seems to effortlessly blend bars with melody and lyrics of feelings like love and pain with heavy beats, rap battles and bravado. But with the exception of a few singles here and there, Simmons stepped out of the spotlight and until a recent appearance on the Freeform show “Grownish” Diggy was sighted dabbling in a little bit of everything including walking the runway for Dolce & Gabbana and Milan. However, Diggy reveals that the time he spent away from music was necessary and well spent building his confidence and facing his anxiety:

“I’ve been in a time period of self-discovery and just becoming better mentally, coming into myself as an adult.”

“It’s a transitional period, you know? After I released my first album, I had to take that time to myself and at the same time, lay low and not overthink the creative process.”

“I had to not be in my head so much and kind of just let go. That’s why I named the single ‘It Is What It Is.’ It’s about kind of just letting things be what they are.”

He also shares that while he’s enjoying being a young adult, you probably won’t catch him bottle popping or buying shots for everyone in VIP:

“Those elements of growing up are inevitable. It may not be a big part of what I do, and I don’t necessarily look down on it or say that I’m doing any better than those people because I have my own ways that I’m bumping my head.”

“People older than us can always tell us, ‘Don’t do this. Don’t do that,’ but until you experience these things on your own, you won’t understand why they said what they said. You have to, like I said, for a lack of better words, bump your head. It’s all lessons.”

You can check out Diggy’s appearance on The Breakfast Club below where he reveals what vices he does indulge in, the type of woman he has yet to date, and what you can expect on from his expected album release in the fall. You can also check out the video for “It Is What it Is” which is giving us a The Carters/Creole type flow.

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