My Black Is Beautiful’s Latest Campaign Is A Love Letter To Black Men

July 18, 2018  |  

This year My Black Is Beautiful (MBIB) celebrated the fact that #BlackGirlsDo while in New Orleans for Essence Fest. At a special media dinner, author and motivational speaker Lisa Nichols walked the women in the room through an exercise of acknowledging one another and therefore acknowledging the beauty in themselves. And Queen Latifah, a woman with no shortage of achievements under her belt, spoke about the fact that she never takes the time to sit and think about all that she’s accomplished; she just does and then it’s on to the next, like so many of us.

But in the midst of all the celebrations of sisterhood that went on that night (and throughout the entire Essence Fest weekend), the folks behind MBIB, which has worked to celebrate the diverse beauty of Black women since 2007, had a message for an unlikely subject: Black men.

“Dear Black Man” is the latest campaign of the Procter & Gamble extension which features Black women acknowledging the beauty they see in Black men, just not from a physical perspective, but their mental toughness, resilience, and capability to protect. Posited in between those musings of celebration for Black men and all they do is the story of Lavar Jacobs, an Akron, OH, man who is the founder of Not Just October, a non-profit organization that provides awareness of breast cancer and resources for patients, survivors, and caregivers year round.

Many in the room found the video, which displays the diverse beauty of Black men as well, rather moving, sharing stories of the men in their lives whom they’d want to share this campaign with. And many women in the video were touched emotionally as well. Check it out for yourself below and tell us what you think.

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