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joan smalls launched smart and sexy lingerie line


If you’ve already debuted most of your swimsuits on the beach and need a little something new to turn heads for your remaining summer adventures, supermodel Joan Smalls has you covered…sort of. Smalls recently touched base with ESSENCE to drop the deets about her new lingerie collection, Smart and Sexy Intimates. She shared that the line is inclusive and made with women of all shapes and sizes in mind. It’s also available in various styles and colors. Smalls shared that her motivation behind the brand was to take the luxury fashion she’s surrounded by every day and make similar looks available and affordable to women everywhere:

“My inspiration was basically taking fashion that I’m surrounded with and luxury brands and making it affordable. Because you don’t have to spend a lot of money to look good. This line is so affordable and the ranges go from tiny to bigger sizes. I understand that a women’s body comes in different shapes.”

Smalls also talked about not only wanting to create a brand that makes high-end fashion available to everyone, but also wanting to share the confidence and power she feels on the runway with all women whether they’re strolling on the Boardwalk or through their bedroom:

“I want them to embrace themselves for who they are and to wear the pieces eclectically. I just want them to feel empowered and to know it was created by me.”

“I was blessed and fortunate to be able to do this cause I know not a lot of people get that opportunity. You want to make sure when you do it, you do it well. I’m not just doing it for myself. This represents a heritage behind me, being both black and Latin…and showcasing to the world that we are talented and we can be in Walmart. That is inspiring in itself.

I’m from a little island in Puerto Rico where opportunities aren’t as big as this. If I made it so can anyone with dedication. Be ambitious with what you want in life.”

The swimsuit collection can be found on-line as well as in Walmart stores, but the lingerie collection launched recently in July. Prices range from $10 to $24 and sizes run from small to XXL. Tops range from 32B to 40DDD. The intimates collection includes neon lace bras and matching panties, long line bra silhouettes in unlined mesh and push-up options and sheer bodysuits with prices ranging from $6 to $28. When asked what is her favorite piece from the line, Smalls admits it’s hard to choose just one:

“That’s like asking a mother who is her favorite child! I would say the fishnets because you can interchange them with a different top underneath… if you want to do white and black or neon and black… it gives you versatility. I would say that and the crushed velvet, its such a beautiful color and it looks so rich and it’s not a common material to use.”

Smalls was in attendance for ESSENCE Festival last weekend when giving the lowdown on her lingerie collection and when asked about her feelings regarding the event, she shared she enjoyed the company she was in the most:

“I feel so proud, we’re not used to being in a room filled with so much diversity. In one room there are so many beautiful black women, different hairstyles, different styles. I just keep on smiling and being like, Omg I love your hair or Omg I love your outfit. I love everything because it is very rare that we are in these spaces. I just feel so proud being here and I’m taking in each second with awe.”

You can shop the Smart And Sexy collection here.

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