The Sweet Smell of Social Media Success – and the Funk of Failure

July 16, 2010  |  

(Technology News) — This week was a lesson for businesses in how to do social media right as well as the perils of ignoring it altogether. Old Spice’s stunt, which used YouTube and Twitter to slap together on-the-spot video shorts staring its smooth-talking spokesman — hit a viral marketing homerun. Meanwhile, Apple gave customers nothing but a noseful of condescension, which it may finally fix with its conference Friday.

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