Alicia Keys Announces ‘She Is The Music’ Initiative For Female Advancement In The Music Industry
The music industry, like many other industries, is male-dominated, and Alicia Keys is taking steps to change that. Variety reports that she announced during an acceptance speech for her Icon Songwriter award at the National Music Publishers Association that she has created an all-female group to help create more opportunities for women in the music industry called She Is The Music.
“I’ve joined forces with a group of really powerful female executives, songwriters, artists, engineers, producers and publishers to help reshape the industry that we all love by creating real opportunities and a pipeline of talent for other women,” she said during her speech. “We’re calling our initiative She Is the Music. We want to create a model for change that effects women across all industries. We deserve the utmost respect, and so many of these women across industries are telling our culture that time is up on double standards, and it’s over for pay inequity and colleagues who are at best disrespectful and at the worst unsafe.”
The mother-of-two explained how a study by the University of Southern California’s Annenberg School for Communication and Journalism of Grammy nominees fueled her decision to start this initiative.
“Of almost 3,000 pop songwriters credited last year only 12 percent were female, only three percent of the engineers were female. Only two percent of producers are female and one of them is me! Our world is 50-50, and it’s time for our industry to reflect that.”
This isn’t much information about the initiative and what it offers, but in a recent Instagram post, Keys held a songwriting camp with the women who are apart of the initiative.