“Pose” Actress Dominque Jackson Misgendered By Coach Brand
Dominque Jackson one of the actresses on the new FX Show “Pose,” shared an experience working with the brand Coach and how they misgendered her which bred a level of discomfort and distrust for the brand.
She shared her story in an Instagram video.
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DONT PRETEND TO UNDERSTAND, DONT USE US! REPRESENT US ALL YEAR ROUND NOT JUST AT PRIDE FOR H.R. PURPOSES! DO YOUR DAMN RESEARCH BEFORE YOU VENTURE INTO A COMMUNITY! SO SADDENED BUT MOSTLY INSULTED!!!!!!!!! @coach @louisvuitton #inmytruth #touchtheskin #dominiquejackson #dominiquetarjackson #ageless #posefx #islandgyal #tobago #iknowexactlywhoiam #inmytruth #makeaplanandsticktoit #livehonestly #liveauthentic #ifyouwantsomethingworkforit
“Happy Pride everyone. I hope you guys have been watching and enjoying “Pose.” But as we’re doing something like this, a lot of stuff comes by. And that is, a lot of companies, join in the Pride celebration to show they’re all inclusive when they’re really not. They don’t research us, they don’t understand us, they don’t attempt to comprehend us. So Coach contacted me and asked me to come in and tell my life story. ‘Oh here, be a part of this, it’s going to be great.’ They offered nothing! Not a car ride, nothing, not a pocket book – nothing! Then, one of their representatives contacts me to invite me to something called their “Pride Ball,” and misgendered me. You didn’t do your research, you haven’t – obviously – watched Pose. You’re not following the true stories of the LGBTQ community, because you would know, that a woman like myself, should NEVER be misgendered! It’s so insulting, and I don’t think I ever want to use or buy your products ever again. I’m going to Louis [Vuitton].”
Clearly this was an instance of Coach attempting to capitalize on a moment and movement without full knowledge of the community they were hoping to embrace, which actually ended up alienating and exploiting the very community they hoped to reach.
Are you surprised by Coach’s ignorance?