Jaden Smith surprisingly gave his big brothers in rap like Drake and Childish Gambino some unexpected competition with the success of his single “Icon” from his SYRE album, but the musician is more of a do-gooder than a musician at heart. His eco-friendly water company JUST WATER that he started with father Will Smith, has already sent massive amounts of clean water to the residents of Flint, Michigan. When recently questioned by a TMZ cameraman on if her would continue to effort, the 19-year-old confirmed his work was far from over:
“I really hope that the residents of Flint can have clean drinking water soon, and yes, we will be sending water to the schools of Flint until the lead levels subside.”
9000 bottles of water were already sent to Flint, Michigan on JUST WATER’s behalf and Smith vowed to continue shipping water until lead levels significantly decrease. For the record, it’s been nearly 1500 days since Flint has had clean water.
CEO Ira Laufer said that Flint is very close to Jada Pinkett-Smith’s heart:
“This just makes sense for us to do.”
“Jada Smith has visited Flint and met with the mayor. Flint is very dear to her heart…After reading more about [Flint’s] challenges and the mayor objecting to pulling bottled water from the schools, we thought ‘Let’s help these kids.’”
JUST WATER’s other initiatives include producing classroom furniture from used water bottles and reducing plastic and carbon dioxide emissions globally. In the meantime, Smith’s other company JUST GOODS is having some legal trouble with a vegan food maker over alleged use of the same logo. Last year, the Smiths’ company filed a lawsuit against Just and its CEO claiming it violated a 2014 trademark agreement between the two companies. The Smiths’ lawyer Ken Hertz told Page Six he is confident his clients will prevail in court.
You can check out Smith reaffirming his commitment to help the residents of Flint below: