Hype Hair Magazine Editor Launched The First Comprehensive U.S.-Based Directory For Black-Owned Hair And Beauty Businesses

April 27, 2018  |  


There’s been a lot of chatter and movement lately about creating directories for black-owned businesses. P. Diddy recently announced plans to put together a little something-something with Jay-Z to shine light on black entrepreneurs. And I think everyone is already up on the Official Black Wall Street app, another listing that puts you on to black businesses in your area.

And if we’re keeping it all the way real, a lot of the inspiration for creating these directories stems from the times we’ve either personally experienced discrimination or we’ve seen it reported (see: Starbucks incident or Waffle House incident).

The goal is to have no more incidents like these, and the way to accomplish it, is ownership. Black people are making waves in many industries, but it can be hard to find them. When it comes to beauty and hair care, specifically, I’m lucky because I live in New York. There are many black-owned hair and beauty establishments here. But what if you live in Greenville, Dayton or even my hometown Chicago? How can you find out where they are?

Stephenetta Harmon, editor and digital media director at Hype Magazine, is fulfilling that need. She launched the first comprehensive U.S.-based online directory for beauty and hair care called Sadiaa, LLC. Kudos, Sis and thank you!

First reported by Our BK Social, the Brooklynite spoke with women across the U.S. who expressed their hunger for a catalogue of black-owned beauty businesses that went beyond just finding a hair stylist.

“I have met women all over the country, who like me, are not just searching for where to get our hair done, but all aspects of beauty — from where to find Black-owned beauty supply stores and hair care brands to fashion and dermatologists,” Harmon said in a press release. “We were all frustrated to learn that a directory dedicated to Black beauty didn’t already exist in the US. That’s why I created Sadiaa – to make beauty easy and accessible.”

Over 200 businesses are listed. They include beauty supply stores, hair salons, barbers (which I need to look into), makeup artists, health & wellness, and skin care services. And if you’re a business owner that needs some exposure, Saadia offers that opportunity as well. Both free and paid listing options are available.

How quickly are you rushing to that site right now? I know I am!

Renese spends her early mornings writing, her days securing insurance for TV shows, and her in-betweens blogging about the silliness and seriousness of life on her blog. Follow Renese on Twitter: @reneseford

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