Gabi Gregg, otherwise known as GabiFresh, has been changing the swimwear game. She is the creative mind behind swimsuits that have been breathing new life into the options that women of all sizes (not just the 0 to 10 folks) can find and be confident in during swimsuit season. And to celebrate her latest collection with leading brand Swimsuits For All and FULLBEAUTYBRAND, the style blogger and body positive advocate created a campaign called “Power Play,” featuring the newest styles for summer. Nine fans who range from a size 10 to a size 26 stand front and center with Gregg to market and promote the line, and it’s a refreshing sight to see.
According to a press release about the campaign, the everyday women featured were selected by Gregg during an open casting call in February that drew more than 500 different ladies from all over. Each woman hand-selected by the blogger is one of the nine sizes available in her collection and were picked to showcase their body confidence.
“I am constantly motivated and inspired by my followers,” Gregg said. “Their support means the world to me and to have so many people come out for this casting call was truly a mind-blowing experience. This collection is all about bringing to life the fun, flirty, playful spirit of summer. These nine women had no problem showing that side of themselves! My hope is that this campaign, featuring such a beautifully diverse group, will encourage others to feel confident and have fun in a swimsuit, regardless of their race, size or shape.”
The collection includes everything from bikinis and thigh-high slit skirts for the beach and after the beach, as well as plenty of pieces that have underwire bust support for body and cup sizes ranging from 10 DD to 34GH. A select number of styles go up to size 26. The 10-piece collection usually retails for $78-$150, but is currently on sale for $54-$94.50.
The colors are bright and the cuts are flattering. You can go from playful with ruffles to sexy with laser-cut pieces. Find the suit that matches your personality (and funds) at Swimsuits For All.
In the meantime, check out a few more photos of Gregg and the women chosen to be the diverse faces of her newest collection.