‘I AM Harlem’ Teyana Taylor Creating Capsule Collection With GCDS

March 31, 2018  |  

teyana taylor creating capsule collection with gcds

WENN

With her new reality show Teyana and Iman recently debuting on VH1, a new album on the way with Kanye West serving as executive producer and the recent opening of a 90’s themed nail salon in Harlem, one might think Teyana Taylor has her hands full. But the 27-year-old is only getting started and Italian street wear fashion line GCDS (God Can’t Destroy Streetwear) recently announced that Taylor is the muse behind their latest capsule collection.

WWD reports the aptly named “Harlem Made” collection pays homage to Taylor’s roots and the neighborhood she represents no matter if she’s gyrating in a music video premiere at the MTV Video Music Awards or walking the Philipp Plein runway at New York Fashion week. Taylor says the collection is the best of both worlds:

“It’s streetwear, where the hood and high fashion meet. That’s always been me. It’s Harlem made, I am Harlem. So it represents me as well as the culture.”

Giuliano Calza, the founder and designer of GCDS shared why Taylor was the ideal celebrity to partner with:

“I love strong, independent women who have made a name for themselves, with incredible energy.”

Calza said the collection isn’t concerned with being cool or fashionable as much as it is about displaying unique and eclectic style. Calza says he was also inspired by vintage items from the eighties:

“Last summer, I was in Los Angeles and I came across this late Eighties T-shirt with [a picture of] Cher holding a rainbow flag in her hand, and it was one of her tour merchandise items.”

“Modern icons don’t communicate this strong way anymore.”

The capsule collection will include T-shirts, hoodies, bodysuits and accessories, which are priced from $25 USD to $200 USD. The pieces are mostly in black and white, and accented with Taylor’s name and with that of the capsule collection in a vintage, acid green, gothic font. Some even picture Taylor in a blonde wig that she sported last September when she closed out the GCDS fashion show during New York Fashion Week. Calza shares that the project is a result of a friendship with Taylor and she had creative freedom when designing pieces:

“It was an outstanding moment; New York is an energetic city and so is Teyana. When we planned to do the collection together, she was recording and we thought it was fun to create her ‘tour merchandise’ in advance.”

Taylor expressed how pleased she was with the partnership:

“It was an all-around dope experience, they allowed me to be creative and myself at the same time.”

Calza also shared how important the customer’s point of view is when it comes to fashion design:

“I definitely want to create a community along with my customers. They buy independently from [seasonal] trends, they want cool, everlasting stuff, [they admire] real icons.”

Taylor agrees and shares how supportive fans have been with all of her endeavors:

“My fans are very supportive and love everything that I do or put out, especially fashion wise. They understand my vision.”

GCDS is throwing a party on April 6 at VFiles in New York to celebrate the launch with a pop-up shop running through April 21.

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