Snapchat Apologizes For Ad Asking If You’d Rather Slap Rihanna Or Punch Chris Brown

March 14, 2018  |  

If you ask the young ones about their gripes regarding social media, they may mention the update that Snapchat recently installed. In addition to changing the interface, it also ensures that users will see more advertisements.

And while most of us view adverts mindlessly, there was one that was impossible to ignore.

Yes, this ad asks users, in a game of “Impossible Choices,” to either slap Rihanna or punch Chris Brown.

Not only does the ad advocate violence against real people, it also encourages or makes light of the entire issue of domestic violence. And considering the history of these two people, the entire thing was in terrible taste.

Afterward, several users and public figures, including Chelsea Clinton, expressed their anger that a social media app, used predominately by teenagers, would approve such a thing.

In a statement sent to Mashable on Monday, a Snapchat spokesperson said that the ad had been removed. “The ad was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed it last weekend, once we became aware. We are sorry that this happened.”

According to the apps advertising policy, users are prohibited from posting any content “depicting excessive violence, including the harming of animals” also ads that are “shocking, sensational, or disrespectful…demean, degrade, or show hate toward a particular race, gender, culture, country, belief, or toward any member of a protected class” are forbidden.

I get all of that. Still, the statement doesn’t explain why the ad was created, approved, and then posted in the first place.

Veronica Wells is the culture editor at She is also the author of “Bettah Days” and the creator of the website NoSugarNoCreamMag. You can follow her on Facebook and on Instagram and Twitter @VDubShrug.

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