Amy Deanna Is CoverGirl’s First Spokesmodel With Vitiligo

February 21, 2018  |  

In October, CoverGirl officially rolled out its “I Am What I Make Up” campaign, calling upon women like Issa Rae, fitness enthusiast Massy Arias, Ayesha Curry, motorcycle racer Shelina Moreda, and 69-year-old model Maye Musk to show women they can do makeup any way they so please. But as diverse as beauty is slowly becoming in terms of skin tone, age, and gender identity, women with skin conditions are often left out of the equation in terms of product offerings and visibility.

Thankfully, CoverGirl saw the gap that’s been left behind and called upon model Amy Deanna to be the latest woman to represent not just their brand but her own brand of beauty. Amy Deanna is CoverGirl’s first spokesmodel with vitiligo and she’s been chosen to be the face of the company’s truBlend Foundation, appropriately asking in the #IamWhatIMakeUp campaign ad for the product line: “Why try to blend in when you can choose how to stand out?”

As she told PeopleStyle of landing the job, “Vitiligo awareness is something that is very important to me, Being given a platform to do so means so much. I welcome all appropriate questions about vitiligo. At the end of the day I am just like everyone else, I just happen to have spots. It’s a part of my identity, but it doesn’t define who I am … For there to be so many of us and so little representation, it’s truly disheartening. I work with CoverGirl; I’m a black woman; I have vitiligo. That is empowering.”

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