South African Protestors Destroy H&M Store Amid “Racist Hoodie” Controversy

January 13, 2018  |  

h&m store ransacked by protestors

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H&M is going to need more than an acknowledgement and apology to make things right with customers worldwide. The retailer recently came under fire after publishing an on-line look book that featured a young boy of color wearing a hoodie with the words “Coolest Monkey In The Jungle” written on the front.

The retailer who is known for its affordable collaboration collections with world famous fashion designers issued a swift apology accounting for its oversight and insensitivity. Even with social media in an uproar, the young model’s mother stepped forward and issued a statement that basically conveyed she didn’t think the slight was that serious. But even if the boy’s mother isn’t upset by what seems to be a racist message, South African protestors aren’t as quick to shake it off.

Reuters reports that an H&M store in Gauteng, South Africa was ransacked on Saturday by protestors, and there are plans to repeat the same symbol of protest at other stores. Officers eventually had to disperse rubber bullets into the store so protestors could disperse.

According to the news site, the Economic Freedom Fighters protesters have set their sights on six stores in the province of Johannesburg, where they proceeded to drag down displays and toss clothing and other products in the store onto the floor.

Mbuyiseni Ndlozi, the spokesman for the Economic Freedom Fighters took to Twitter to stress that H&M’s flighty apology was too delayed. He wrote:

“The time of apologies for racism are over.”

“There must be consequences to anti-Black racism, period!”

The ShadeRoom has acquired footage of the incident below:

Do you think this protest went overboard or is it completely justified?

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