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cordell broadus lands mcm campaign


Maybe it’s their looks, their connections or simply having a famous last name, but there’s another celebrity offspring who is looking to make a career out of modeling. Cordell Broadus, 20-year-old son of rapper Snoop Dogg, will be joining other famous faces such as Diggy Simmons who recently took some time off from the studio to walk the Dolce and Gabbana runway, as well as Lori Harvey, daughter of talk show host Steve Harvey, whom after suffering an equestrian injury went on to model for the legendary D&G as well.

BET reports Broadus just landed a major modeling gig with the MCM brand after leaving college football in 2016 to pursue other interests. He joined Simmons last year in Italy walking the runaway for Dolce and Gabbana and now will be putting his mug to work beside model Jasmine Sanders in the 2018 Viva Life campaign for the German luxury leather brand. This is the first print campaign for the 6’3” Los Angeles resident who got his feet wet in the field initially modeling for Philipp Plein.

Broadus won’t have much free time even though he’s left the books at UCLA. Page Six reports he already has a Kenneth Cole campaign locked down for February and will be pairing with hip hop royalty brand Kangol for a short film. In addition, he’s also creative director for his father’s clothing line, Joyrich. He recently told Billboard about the inspiration behind the brand:

“All of the clothes are inspired by how my dad used to dress in the ’90s. But we mix it with the new generation. The owner [of Joyrich] and I designed all of the pieces and had our fashion show two weeks ago at Made LA.”

The family that does fashion together apparently stays together, but how does Broadus feel about his first love of football? Over a year ago, he took to Instagram to express that his reasons for playing didn’t always involve his love for the game:

“I played football for my father because I thought that was the only way he would love me & be apart of my life. It took me 12 years to realize he loves Cordell Broadus the person not Cordell Broadus the football player.”

It appears that modeling won’t just be a side hustle for Broadus. Former Wilhelmina Models agent Kendall Werts will manage him under the Jeffries Group.

What do you think? Does Broadus have what it takes to reach “Tyson Beckford” status or should he enroll in some evening classes just in case this modeling thing doesn’t work out?

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