If you’re like me, you likely forgot that Beyoncé and Jay Z were attempting to trademark their daughter Blue Ivy’s name. As we reported back in 2012, the petition to trademark the child’s name likely had something to do with the fact that they didn’t want other people to create products and profit off of their now 5-year-old daughter.
And since it’s been nearly five years since the two began this battle, I erroneously assumed that the matter had been settled.
But the Carter’s are still in litigation. Mostly because there’s already another entity operating under the name “Blue Ivy Company.”
Now, Beyoncé has been summoned to a deposition. The singer requested that the results of the deposition be kept confidential but a Trademark Trial and Appeal Board decided that it was unnecessary.
Veronica Morales, owner of the Blue Ivy Company is trying to prevent the trademark because of the similarity of the name of her event planning company.
Morales served Beyoncé with a notice to sit for a deposition in the case. Shortly after, Beyoncé’s lawyers filed documents asking that the details of the deposition like time, location and responses about her family be kept private to protect her family’s safety.
The appeal board didn’t believe Beyoncé’s arguments about fear of her family’s safety persuasive enough and denied the motion.
Morales claims she started her company three years before Blue Ivy was born and had already secured the trademark.
This is the second time she’s blocked Beyoncé’s trademark attempts, the first one shortly after Blue Ivy’s birth in 2012.