Black Friday Fact: Your Business Is Failing Because You Don’t Support Other Entrepreneurs
Entrepreneurship is not for the faint of heart. It takes expertise in your industry, patience, tough skin, and excellent time management skills to see the profits you desire. If you are putting these things into practice but still haven’t garnered desirable outcomes in your small business, I have a question for you. Do you support other women with small businesses?
Now before we go any further, let’s be clear that support comes in many forms. You can support someone’s business by encouraging them to start it in the first place or by sharing a link to their website, which is all good and cute. But how often do you, as an entrepreneur, actually spend money with others who have taken a leap of faith to start their own businesses?
We can’t preach to the 9 to 5 crowd about boycotting big corporations to give us a a chance when we don’t buy from our fellow entrepreneur ourselves. You haven’t earned the right to get “big mad” and post social media statuses about how everyone ran to Sephora on behalf of Rihanna when you ‘re still on Canva struggling to create a free logo all the while knowing graphic design is not in your skill set. Before you unleash your frustration on Ri and American consumers, ask yourself why you haven’t hired someone who’s also looking to make a name for themselves independently to do your logo or website? Money might sound like a legit reason but it’s truly an excuse. In the same way you’ve had to get scrappy and creative in attempting to get your business off the ground, you should be looking for ways to partner with other new business so you can both reap the rewards of your hard work.
If you’ve celebrated Issa Rae’s major breakthrough in 2017, know that her success is a testament to this idea of cooperative economics among entrepreneurs. In a News One interview with Roland Martin, she explained that creatives should reach out to colleagues and others who are just as hungry as them, rather than seeking out big time directors and producers in Hollywood for opportunities.
“We have a tendency when we try to network to network up and it really is about networking across,” she said. “Who’s next to you? Who’s struggling? Who’s in the trenches with you? Who’s just as hungry as you are? Those are the people that you need to build with.”
So if you plan to do a women’s empowerment event in 2018, you don’t need to book the big time celebrity with a million followers and no substance. Who’s the up-and-coming life coach that’s already a force to be reckoned with? It’s her tweets that inspire you every day, so why not book her? Forget the conference room at the luxurious chain hotel you couldn’t afford even with sponsorship. If you do your research, you can find the right venue owned and operated by someone who’s building her dream one day at at time, just like you. If the only way to have a friend is to be one, then one can conclude the only way to have others support your business is to support theirs as well.