(Wired.com) — For a company that made its name fighting for the little guy, it’s a surprising reversal. In the past, Apple touted itself as the computer company for nonconformists who “Think Different.” Now the company is making moves that make it look like the Big Brother it once mocked. First Apple tightened its iron grip on the already-stringent iPhone developer policy, requiring apps to be made with Apple-approved languages, which disturbed some coders and even children. A short while later, Apple rejected some high-profile apps based on their editorial content, raising journalists’ questions about press freedoms in the App Store. Then, police kicked down a Gizmodo editor’s door to investigate a lost iPhone prototype that Apple had reported as stolen. Even Ellen DeGeneres and Jon Stewart have mocked Apple’s heavy-handed moves.