All Articles Tagged "youtube"
If your 9-to-5 is in a different field from your passion-fueled side hustle, take inspiration from Keaira LaShae. A lead trainer for the fitness company Daily Burn and the creator of the dance-based “Move” workout, LaShae is also a budding R&B star.
On Daily Burn, she takes fans through fun routines that incorporate Bollywood, African, Latin and hip-hop steps. But the amiable trainer also captures the attention of fitness fans on her two YouTube channels — SuperheroFitnessTV and Keaira LaShae — which have cumulatively amassed 60 million views. On both, she extends her workouts with useful tutorials that run the gamut from “How to Dance in the Club (In a Dress)” (1,049,810 views as I write this) to a “How to Booty Pop/Twerk Workout” (157,641 views in just three months).
As part of LaShae’s plan to build her following as a 360 degree entertainer, she often sets her video classes to a soundtrack of her own original music, sometimes breaks into song, and almost always drives traffic to her new singles with links that overlay her videos. And it’s working.
She says a 60-city college tour with Kendrick Lamar is in the works, and she’s about to star in her own dance fitness DVD to be distributed by LionsGate. A meal plan for her health-conscious followers (via her upcoming app) is also soon to be released.
We tapped LaShae’s expertise for pointers on how to build a strong following doing what we love.
Madame Noire: How did you turn your personal love of working out into a business?
KL: I graduated high school early and after that I didn’t want to go straight to college. I was like, “I’ve got to do something else.” So [at 16], I trained at a local gym… under one of the workers there. [I learned personal training] and then got my license when I was old enough.
MN: What made you decide to put your workouts online?
KL: I’ve done it for a while in person for people… but when I did it on YouTube, when I did it online, and people were like “Oh my God, this is amazing,” I was like “Man, I could really do something with this. Not only could I help people and help them have fun while working out and get them in shape, but I can also make money by doing this?”
MN: How did the Daily Burn gig come about?
KL: I started getting hired from different companies because they saw me on YouTube. [I auditioned for a back up position in a Daily Burn video, and] Daily Burn was like, ‘Uh, why in the world did you come in as a back up? What is wrong with you? We saw that YouTube. You need to lead these videos.”
MN: How did you amass 60 million hits on your YouTube page?
KL: Well, it’s a combination of things. I’m a singer and a dancer also, and so, I have one channel where I do singing and dancing and then I have one channel where I do fitness; and I ended up combining the two.
On my singing channel… [viewers] would ask me, “How did you get that figure?” And then I would send them over to my “Superhero Fitness TV” YouTube channel. And with the music on the Superhero Fitness TV YouTube channel, they would ask me, “Who is that in the background? What music is that?” and I’m like, “Oh, it’s mine. Buy it on iTunes.”
So, I just did a lot of like mixing of the two.
Is Google too big to fail? Well, the search engine is now bigger than all magazines and newspapers… combined.
“It’s on course to do $60 billion in revenue this year, almost all of that from advertising,” reports Business Insider. This means it is pulling in more ad revenue than newspapers and magazines, which is due in part to the faltering state of print media.
Still Google’s last full year results from 2012 are nearing the historic maximum that all magazines combined achieved back in 2007 before the crash. This would mean Google will not only eclipse magazines but also becomes bigger than magazines ever were — even before there was an Internet to compete with.
Though this is good news for Google, the Internet giant has been dealing with various negative issues lately. As we recently reported, YouTube users are upset with Google for taking away the comments section on the site. They are even petitioning to have them bought back.
And people are scratching their heads over a wacky patent Google has applied for. “Google’s Motorola Mobility filed a patent for an electronic skin tattoo, or sticker. Essentially, this patent describes a noise-canceling, hand-free microphone for your cellphone that sticks on your throat,” reports ABC News. The “tattoo” connects to a communication device, wirelessly. And, this electronic skin tattoo can be equipped with a lie detector. The tattoo is temporary tattoo.
Then there is the criticism of Google Glass. “Google’s track record with the music crowd is abysmal,” reports Wired. So to Google is trying really hard to change that with its digital goggles. They just launched an array of music-centric improvements for Google Glass, including new earbuds and voice commands to help you find and play songs. And they pulled in record producer and engineer Young Guru, known for his work with Beyoncé, Young Jeezy, Rihanna, Jay-Z, to help promote Glass.
Google has gone through five music services in four years, all which have failed, such as the Nexus Q, a spherical digital hub that could stream music to your home stereo (and digital video to your TV). “But before it actually shipped to the public, the Nexus Q was cancelled and never heard from again,” reports Wired.
Now there’s this push for music fans, who have tons of options to choose from. “But maybe Google would be better off if it didn’t try too hard and just stuck with being the most boring music service out there,” says Wired.
YouTube users are unhappy.
Earlier this year, Google restructured the comments section of YouTube, integrating it with its Google+ social network, reports The Los Angeles Times. But it seems to have been a bad move as more than 47,000 people are now petitioning YouTube to revert the comments section to its original form.
The petition is being hosted on Change.org and it charges that Google is forcing users into creating accounts for a social network they don’t want in order to use the new comments section. Also with the change, users can no longer post comments anonymously, the petition says.
“They have completely RUINED a great thing. Comments were the number one reason why I checked my YouTube account daily. Now that desire is gone,” says the top comment posted in response to the petition on Change.org, reports The Times. (That comment, which has received nearly 900 “‘likes,” seems to have been posted under the alias “James Gandolfini,” the late star of the hit HBO series The Sopranos.)
Google debuted the new YouTube comments section in September as a way to cut down the amount of hateful comments left by users, who often posted anonymously.
“The new comments section was also designed to display comments that would be relevant to every individual user. Rather than simply display the last comment left as YouTube previously did, the new comments section emphasizes comments left by users’ friends, the creators of videos, celebrities or comments left by others that have received a lot of interaction,” reports the newspaper.
According to Change.org, the YouTube petition is currently the most active one on its website where it was posted on last Thursday. This is one of several other petitions on Change.org asking YouTube to change back its comments section.
In addition to selling merchandise with the Confederate flag emblazoned on it, Kanye West is also wearing clothes with the provocative symbol. Ye was spotted coming out of Barneys wearing a jacket with the flag on the arm. Moreover, Us Weekly says he wore the same jacket just a few days prior. During an October 25 performance, the tabloid says Ye went off on Barneys, calling out the high-end retailer for two incidents of alleged racial profiling that are currently under investigation.
West has explained that he thinks the flag is “colorless” and “super-hood and super white-boy-approved at the same time.” He went further to say that using the flag is a way of “re-appropriating” it.
As New York magazine notes, seeing Kanye in the same thing twice is kind of a big deal for someone who prides himself on being a fashion plate.
And an update on that lawsuit both Kanye and Kim filed against YouTube co-founder Chad Hurley for filming and profiting for a video of West’s private proposal to Kardashian: According to TMZ, the couple’s lawyer, Eric George, charges that Hurley, who co-founded YouTube and sold it to Google for $1.65 billion, is the one who plotted to post the video on his new Internet venture, MixBit.
The newly-engaged twosome allege that Hurley was desperate to find a “second act,” after two failed businesses following his YouTube sale. In the lawsuit, Kim and Kanye reveal Hurley wasn’t even invited to AT&T Park for the private affair but manipulated his way in. They say they let Hurley stay after he signed a confidentiality agreement. And as further evidence, the savvy pair even took a picture of Hurley signing the confidentiality agreement.
Then, say Kim and Kanye, “Hurley proceeded to try to turn the event into one starring himself, broadcasting the images he knew were the exclusive property rights of someone else.” According to them, after posting the proposal on MixBit , Hurley tweeted it to nearly a million followers. And showing no worries about the confidentiality agreement, Hurley issued a press release, boasting of his exclusive video.
Kim and Kanye want unspecified damages, including punitive damages. The new parents had other plans for the video, which was destined for MC Cable Television, part of Bunim/Murray and E! family, which produces and broadcasts Keeping Up with the Kardashians.
As we said in our original report, Hurley is trying to find a second success with MixBit, his latest project where he uploads celebrity videos. Kanye didn’t seem to mind a few Instagrams, but Hurley’s footage was more than a snapshots. It captured the entire proposal. The footage had gotten nearly 1.5 million views in about a week.
If you’ve ever seen someone quit their job, you’ve either seen them leave on a mellow, quiet note (simple note of resignation, or maybe they just stop coming in), or you’ve seen them exit stage left in a rage (throwing papers, yelling at their adversaries while security escorts them out). But have you ever seen someone dance their way out the door? That’s exactly what a young woman who was quitting her job at a company that produces news videos did when she felt her work wasn’t being appreciated (she says in the video that she even sacrificed relationships to meet the demands of her work). As she posted on YouTube, here’s her story:
I work for an awesome company that makes news videos. I have put my entire life into this job, but my boss only cares about quantity, how fast we write and how many views each video gets.
I believe it’s more important to focus on the quality of the content. When you learn to improve this, the views will come. Here is a little video I made explaining my feelings.
In the clip, the young lady can be seen dancing to Kanye West’s “Gone” as bops on tables, dances around cubicles, does the running man in the bathroom, drops it low in the sound room, and walks right on out the door while creeping in her office for the last time at 4:30 in the morning. If anybody is stuck at work that late you know it’s time for a change in occupation. The video is actually well done and funny, and we’re sure that the woman will attract a lot of offers and land on her feet. But then again, let’s just hope first and foremost that this cute viral clip has nothing to do with Jimmy Kimmel…
Check out the video for yourself and let us know what you think!
Making a twerking video should be a pretty harmless feat. I mean, Twerk Team has been doing it for years now without any problems. But ever since Miley Cyrus had folks out here thinking “twerking” was something she created, amateurs are coming out of the woodwork to show that they too can shake something. But not every twerk session goes off without a hitch.
In the video above, a young woman got the shock of her life while trying to make a simple clip of herself booty-bouncing upside down. She turned the music up, got in her groove, and proceeded to flip upside down on her bedroom door (or apartment door). Unfortunately for her, her roommate (or possibly a family member) decided to come through the door in the midst of her twerk session. What ensues is a fiery, scary mess, as the young woman, still upside down, falls into a table that has candles on it. No worries though, she’s okay (because she went on to post this video on YouTube later…). But the video is pure chaos. Check it out for yourself above and let us know what you think. And beware, twerking should clearly be left to be performed by the professionals…
I hate having those personal face palm moments, but a few days ago, I had one. Two of my sisters live in a different state than I do, but we keep in touch regularly by having “Sister Skype Sessions,” or doing a four way call, or having a group text. One of my sisters has an adorable little girl, and one day texted us a video of her daughter riding the horse. In the video, my sister’s husband is holding the reigns and walking along with his daughter on one side, and the other side the trainer is holding the other reign.
As I watched my niece I started giggling in anticipation. I watched the whole video and when it was over I found myself saying: “Is that it?” I had to really think and try to understand what I felt I had missed, or wanted to see. My sister’s video didn’t give a hint to something happening in the end, but I was waiting for something to happen. After a few minutes, I realized what I was expecting. I was expecting for brother-in-law to fall in the mud, and for my niece and the horse to keep on walking right along as if nothing happened, leaving him there. I don’t know why I was expecting this. I love my brother-in-law. He’s such a nice person, amazing husband to my sister, and father to their two children. But I was waiting to see this thing happen to him. Now, I wasn’t hoping that he would get hurt, maybe just dragged a little, and then the video ends with him getting up and laughing with my sister about how “crazy that was.”
But why was I expecting this? When sending a group message to my sisters about my expectations of the video I realized that maybe it was all of the other crazy things that I’ve been watching. I realized that when I would get bored I would go to Youtube or Worldstar and watch those crazy mishap videos. Videos of people getting hurt. Now, I can’t stomach those “fight compilations,” but I will watch a woman getting kicked by a vigilante, or poor Scarlet and her notorious tumble. I then began to realize that I might not watch all of the craziness of “Love and Hip Hop ATL,” but every Tuesday I’m posted up to watch “Bad Girls Club” (and sometimes I’ll watch the episode before to read all of the Twitter comments.)
I feel like I’m beginning to become desensitized to the violence, and that’s not good. You can tell in comment sections of certain videos that other people might be too. The sad thing about this realization is that many of the videos are violence against women. As a woman I can’t co-sign it, but I would certainly laugh at it. That’s worse! I would be on my high horse of “women need to stick together,” and then rewind the foolishness on Youtube or WSHH, and then send it to other people to share the “hilarity.”
After the horse video, I realized that the saying “You are what you eat,” is very applicable to other areas of your life. Whatever you are feeding yourself, entertainment-wise, whether it’s musically, videos, or art, whatever you allow into your spirit, it becomes a part of you. Just like any eating plan, you’re allowed to have cheat days, but just be careful with indulging too much, because you might not like what you see in the mirror when it’s too late.
Kendra Koger is on an entertainment diet… right after Bad Girls All Stars Battle ends. Tweet her @kkoger.
After 20 years in the industry – any industry – it can be hard to look at your profession through fresh eyes and put a new spin on the products and services you offer. For Tameeka McNeil-Johnson, a Brooklyn native and veteran of the hair care industry, the secret for thinking creatively lies in tapping into the passion she has for the work she does.
Before live hair tutorials were the rage on YouTube, Tameeka began teaching hair care classes in the homes of her clients and their friends, helping women embrace their natural hair through her “hair parties.” The demand for her demonstrations grew into partnerships that stretched across state lines, culminating with live demonstrations for packed theater audiences.
Tameeka has established a branding team for her natural curl movement “Jaded Tresses,” with a book, live demonstration tour and NYC Fashion Week events coming soon. We caught up with the “Curl Whisperer” to learn more about how her passion fuels her success.
MadameNoire: What drew you to your profession?
Tameeka McNeil-Johnson: I absolutely LOVE and enjoy what I do. I have a passion for healthy hair education and making others feel good about themselves. As child of mixed ethnicity and one of 12 siblings, we simply did not have the money to have our hair done, so we did our own… which meant I did everyone’s. The hair textures in my family ranged from wavy to kinky, so that served as the perfect training ground for me on the many nuances of textured hair. As a young lady I would listen to my siblings complain when they had bad haircuts that did not work with their texture or suit their facial structure and in my mind I would create a visual of what I thought would look best on them. While I was attending high school I was accepted into a vocational program and initially began studying to pursue a career in the automotive industry but everyone in my circle encouraged me to pursue the cosmetology track instead, they thought I was great at braiding, finger waving and styling hair. The following semester I joined the cosmetology program and my professional journey as a textured hair specialist began.
MN: Did you foresee natural hair coming back the way that it has?
TMJ: As a textured hair specialist I have always had clients with natural hair. What has surprised me is the rapid growth of the community and the rapid growth of the natural hair care product market in response to the natural hair movement. As a community of women of color we have always embraced styles such as twisting, knotting, braiding etc… those styles speak to our culture but have become the standard for how many women of color choose to style their hair. Those styles have been around for centuries and will be around for many more.
MN: Tell us about your “Hair Parties” and how you came up with the idea for them.
TMJ: My hair parties started over a decade ago. My schedule would be booked so many weeks in advance that many of my regular clients could not get appointments. So I came up with the idea to offer hair parties on my days off where I would visit the homes of my clients, provide the same services that I did in the salon and cater to them and their guests. Over the years it has grown into an opportunity to educate women on how to grow a beautiful head of healthy hair, transition from relaxed to natural, and what products work best for their hair. We chat, we eat, we laugh, and we talk about all things hair. Word spread and before you knew it I was traveling out of state to offer my signature “Transformation” events and hair parties. I feel incredibly blessed to have such loyal customers and clients. I could not do what I do without them. I love making naturalistas feel beautiful and when they know how to care for their hair, style their unique texture they become incredibly confident.
YouTube sensations usually tell the same ol’ story: “One minute I decide to upload a silly video, the next minute, I’m making a career!” This rags-to-riches tale is becoming a reality for hundreds of stars who are literally making a living off their YouTube shenanigans.
Jenna Marbles is a platinum-blonde vlogger who drew 30 million views per episode between 2011 and 2012, according to International Business Times. The top-rated CBS program Two and a Half Men pulled in less than 15 million viewers during that same time period. Sorry, Ashton Kutcher. At least you made $24 million for that season which is damn-near astronomical compared to Marbles’ $346,827 earnings in 2012.
Wait, what? Are you telling me some wacky blonde makes $350,000 a year, a surgeon’s salary, from ranting on YouTube? Yes, that’s exactly what I’m saying, and she didn’t even need to drown herself in medical school debt for it.
According to The Star, “[T]he top 1,000 YouTube channel makers are pulling in an average six-figure salary and earning an average of $23,000 a month.” With YouTube reaching more adults between the ages of 18 and 34 than cable programming, it’s no wonder why there’s a new lucrative market on the video content site.
Aside from Marbles, YouTube is paving the way for young Black superstars that are also making a sizable income for their lives. At this point we all know Franchesca Ramsey (who we spoke with at SXSW some months ago) and Issa Rae, who have made careers in entertainment with starts on YouTube. Kingsley, a famed African-American vlogger, has far more subscribers than even Lil Wayne and Shakira on YouTube.
YouTuber Emmanuel Hudson, a fine dreaded-up young gentleman, was discovered by Nick Cannon and asked to join MTV2’s Wild N’ Out crew this summer. “Congratulations, I want to see you prevail,” Hudson smugly told Kevin Hart on the show, “but the only reason you’re at the top of comedy is because Katt Williams is in jail.”Yeah, that’s right. His success as a vlogger landed him a spot so close to famous comedian Kevin Hart that he could insult him.
His “Ratchet Girl Anthem” video, an ode to gossipy African-American women, has more than 40 million views. SocialBlade estimates Hudson makes between $259,000 and $311,000 a year.
This brings us to our first question. How in the world does your regular ol’ joe vlogger wind up making a career on an original video content site?
The world is truly a sick place these days. Four men were arrested, indicted by a grand jury for several felony sexual offenses after a video was posted of them having sex with two girls. One of the girls was just 12 years old, the other girl’s age is unknown.
The video was discovered when a teacher of one of the victims at Centennial Middle School discovered the video on Facebook and notified school officials.
The video was eventually taken down but not before many of the victims’ school mates had seen it online.
Allegedly, the men filmed the video at a house party in Portland, Oregon and uploaded the video to YouTube and Facebook.
The school contacted police and they arrested Cedrell Washington, 20 and Deshawn Rogers, 22 in May. Nicholas Clisby, 23 and Terry Scott, 18 were arrested on June 6 after police got tips from the public.
The charges against the four men include “involuntary sex,” sodomy, sexual abuse and endangering the welfare of a minor.
Facebook and YouTube have pulled the video from their sites.
Police reported that one of the men was a member of a local Portland gang called the “Unthank Park Hustlers.” Police noted that child trafficking has increased among gangs as a way to earn money.
This girl is really in my thoughts and prayers. Being raped is traumatic enough but having your classmates watch that assault to take place just adds insult to injury.
On the next page, watch the girl’s classmates explain how they came across the video and how the police ended up catching the four men.