All Articles Tagged "Viva Glam"

Caitlyn Jenner’s New MAC Lipstick Will Support Improving Transgender Communities

February 28th, 2016 - By Ashley Monaé
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After rumors of Cailtyn Jenner becoming the new face of MAC Cosmetics, Jenner finally shared an update on all the speculations.

Following the Kardashian sisters hair and beauty line and Kylie Jenner’s lip kit, Caitlyn has inked a partnership with MAC for their Viva Glam & MAC Aids Fund, an iconic campaign that raises money and awareness for HIV/AIDS.

MAC Cosmetics

MAC Cosmetics

“I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick,” Jenner said of the forthcoming shade titled Finally Free. “I like a little color on my lips, not a lot during the day. And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”

Finally Free will be available April 7 exclusively on

All For A Good Cause: Rihanna Is The New Face of MAC Cosmetics’ Viva Glam

November 5th, 2013 - By Kimberly Gedeon
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via MAC website

via MAC website

Rihanna was spotted in Barbados dressed “unusually demure,” Daily Mail Online reports. That’s because the oft-risqué “Pour It Up” singer was attending Dance 4 Life, a charity event for AIDS/HIV awareness. Her charitable efforts for AIDS and HIV in her native island parallels her new gig as MAC’s spokeswoman for Viva Glam lipstick. One hundred percent of the product’s proceeds go towards fighting the deadly illness. “Super thrilled to be teaming up with @MACcosmetics for charity! #VIVAGLAM more lipstick, more lives impacted!” Rihanna tweeted about MAC’s global campaign. MAC Cosmetics began it’s first philanthropic push to fight AIDS and HIV back in 1994, The Daily News reports. That same year, the makeup line created the pink and red-hued lipstick line, Viva Glam, to raise money for its humanitarian fund.

“Back in 2000 rapper Lil’ Kim and R’n’B singer Mary J. Blige were named as the spokespeople for the Viva Glam project. Since then numerous celebrities including Christina Aguilera, Pamela Anderson, Ricky Martin, and Linda Evangelista have all fronted the campaign,” The Daily News said.

Last year, it was Nicki Minaj who was the spokesmodel for the lipstick — and she was MAC’s best seller! Now Rihanna’s taking the crown for the new face of Viva Glam to benefit men and women affected by the disease. “Rihanna’s got big shoes to fill, according to some stats from Nicki Minaj. […] We’re not too worried, though: after all, RiRi Woo sold out in 3 hours,” MTV said. Rihanna’s Viva Glam campaign is set to launch in January 2014. There was also talk of another line like RiRi Woo coming in June.

Move Over Ruby Woo: Rihanna Inks Parternship With MAC Cosmetics, Dropping “RiRi Woo” And More

February 20th, 2013 - By Clarke Gail Baines
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By John Aquino

By John Aquino

Well isn’t Rihanna just delving into a little bit of everything these days? When she’s not doing the music thing, she’s trying to act, when she’s not acting, she’s collaborating on fashions with River Island (whether critics like it or not), and when she’s not doing that, she’s partnering with MAC cosmetics. Where did MY life go wrong??

Just kidding!

Anywho, according to Women’s Wear Daily, the Bajan singer and the famed makeup retailer have teamed up to create a variety of color collections, including her own take on the famed red Ruby Woo color, a personal favorite of hers, calling it “RiRi Woo.” What will RiRi Woo be like? “She wanted RiRi Woo to be slightly more blue-red and retro matte — a matte with moisturizer finish we’d used in a collection years ago and currently only have in one product, “says Jennifer Balbier, senior VP of global product development for the brand. “She was especially adamant that the color be suitable for every skin tone.”

She told WWD that she’s been riding for MAC for so long, it only made sense to put her own stamp on their products. “When you think of makeup, the brand that pops into your mind — for something legit — is MAC. Whatever color you want, it’s like ‘Let’s go to MAC.’ I’ve been using MAC on tour for such a long time it was a natural fit for me. I have always loved makeup, and I always said that if I do it, I want to do it with a credible brand.”

And while MAC is known for teaming up with celebs, including Nicki Minaj, Lady Gaga, Cyndi Lauper and Elton John for its Viva Glam products, John Demsey, the president of MAC’s parent company, Estée Lauder Cos. Inc., tells WWD that they want to make this a lasting partnership, so homegirl’s contributions won’t be temporary. They’ll be working with her on “four distinct color initiatives,” AKA, four different collections.

“These four collections are like four tracks on a Rihanna compilation. Each one has its own vibe, look, special makeup packaging and flavor. This is really the convergence of pop culture, fast fashion, and iconic style and makeup.”

If you’re a big fan of Rihanna and will be in Brooklyn during her Diamonds tour stops on May 4 and 5 at the Barclays Center, according to WWD, MAC will be doing a pop-up shop to sell her new collection, including the RiRi Woo. If you’re not there, you can catch all of her products in a MAC store later this year.

Hmmm, I might be hellas of late, but I guess it’s safe to say that her CoverGirl status is dead? Oh well, this collaboration is definitely an upgrade either way.