All Articles Tagged "Victoria Secret"
The Limited Brands’ Victoria’s Secret and other major chains are capitalizing on the opportunity to sell intimate apparel to prepubescent girls. Yes, even younger girls need underwear. But perhaps there’s something a little too “intimate” happening here?
Victoria’s Secrets’ PINK college collection has been popular with older teens. However, by using acts like Justin Bieber to perform during their nationally televised fashion show, the company’s target customer seems to be getting even younger. The justification that came from Limited’s CFO is that tweens “want to be older…they want to be cool like the girl in college.” The question is whether that’s justification for targeting them.
Justice, a retail store targeted at girls ages seven to 12, sells a collection of bras and panties specially for their clientele. Other stores that reach this tween audience like Hot Topic and Urban Outfitters are following suit.
In the 90s kids wanted to smoke cigarettes to be cool, which the nation agreed was harmful. Ultimately, it led to the death of candy cigarettes. I’m in no way saying girls wearing lingerie is like children smoking, but shouldn’t there be a line drawn on clothing that pushes the envelope as well?
Taking a quick look at the Victoria Secret website you can easily notice that the PINK line is not all about track suits and bright colors. There are several options for lacy panties and thongs.
In my opinion, these undergarments promote the loss of innocence for our girls. If no one’s looking, why does a kid need such fancy panties? Am I overreacting on this issue? Let me know your thoughts.
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Do Your Boobs Have To Be Their Business? Petition Demands Victoria Secret Create Bras For Breast Cancer Survivors
As some one who has never had the pleasure of breasts small enough to fit inside of a Victora’s Secret bra, I’ve never had a chance to bask in all the unmentionable goodness that apparently goes on behind those pink walls. So, in essence, I have a “meh” attitude when it comes to the lingerie retailer and it’s offerings because (a) they’re not for me, and (b) there are plenty of other places I can spend my dollars on a good underwire brassiere with some lift.
It appears breast cancer survivors and their supporters don’t quite feel the same, though, as a new petition has recently been created on change.org demanding that Victoria Secret start to manufacture bras for women who have undergone a mastectomy. Inspired by her mother Debbie Barrett, who has been cancer-free for 21 years, Allana Maiden, of Richmond, VA, started the petition, writing:
“Many women who undergo mastectomy surgery because of breast cancer suffer from body image issues. It doesn’t help that they don’t have the option of buying the pretty bras they wore before their battle with cancer, and specialty stores can be hard to find, forcing them to order bras online that they have to send back because they don’t fit properly.
“There are so many women out there, like my mom, who have survived breast cancer but are left feeling altered and uncomfortable because of undergoing chemotherapy, radiation and surgery. I think they deserve to feel beautiful and Victoria’s Secret is the perfect company to help make that happen with a line of “Survivor” mastectomy bras. “
In a press release, Maiden added:
“Victoria’s Secret is supposed to make women feel beautiful, yet the women that deserve that feeling the most get left out. Every woman knows someone that has been impacted by breast cancer, and women are passionate about this cause. What better way to give back to women than to help cancer survivors feel good about themselves?”
It seems quite a few people — 118,000 to be exact — agree with Maiden. That’s the number of supporters who have signed the petition thus far. Though Maiden’s language in the actual letter sent to Victoria Secret is less stern than that on the change.org petition, I wonder if the underlying tone of this effort is a bit…off.
Many a battle has been brought before Victoria Secret in the past. As I alluded to in the beginning of my post, the bra retailer is not exactly the be-all, end-all of bra-wear. Their bras don’t go beyond a D-cup, leaving out I don’t know how many women in the tig ‘ol bitty committee demographic. And there has also been a strong push to get the company to expand their notion of neutral so that other minorities can actually wear flesh tone bras rather than what ends up being beige on most darker hued ladies. Mastectomy bras may be a much nobler cause than these but I think Victoria Secret has made it clear who their (narrow) demographic is and instead of giving them business after strongly urging them to cater to you, I say it’s better to create your own survivor line and give business to those whose bottom line isn’t just dollars.
What do you think about this petition?
Do you know that as many as 85 percent of women are wearing the wrong size or type of bra for their body? According to recent studies, about 8 in 10 women are experiencing problems with finding the right bra type and size, from complaints of sagging and overstretched straps to breasts literally busting over the seams of the fabric.
Having a good quality bra is more than just for looks; it can also impact your overall health over time. An ill-fitting bra could in return make you ill, cause back pain, poor posture and even migraines that could increase with time.
Many women would be surprised at how much bigger (or smaller) their breasts really are and what types of bras that are not as effective for their body type. If you have been wearing the same size bra since your training bra days ended, it might be time to re-evaluate and re-up in the lingerie department (sounds like another reason to go shopping!).