All Articles Tagged "urban fashion"
(Globe & Mail) Before Sean John and Rocawear, the successful street fashion labels started by Sean (Diddy) Combs and Jay-Z respectively, there was Ecko, a line of urban clothing that quickly became recognizable thanks to its rhinoceros logo. Nearly two decades later, founder Marc Ecko (born Marc Milecofsky) presides over a billion-dollar business that includes myriad licensed accessories as well as media and entertainment divisions.
(Portfolio.com) — You have to be able to describe your brand in three words, says Daymond John, one of the co-founders of the successful apparel line FUBU and part of the panel of tycoons on ABC’s Shark Tank.
“If it’s BMW, it’s fine, German, engineering,” John says. “If it’s TBS, it’s ‘we know drama.’” When asked to describe Brand Daymond, the 41-year-old simply says “thinker, morality, determination.” The thinker element he attributes to his mom, who encouraged him “to think big and keep an open mind.” The morality aspect he learned the hard way by hanging out with a less-than-savory crowd growing up in New York City. And determination is one that others use to describe him.
(BrandWeek) FUBU, a clothing brand that hasn’t been widely available in the U.S. for the better part of a decade, is back with a new name and viral campaign riffing on Apple’s “I’m a Mac” ads.
Now known as FB Legacy, the brand has loaded the videos on its Web site. The digital-only effort spotlights the new brand identity and clothing collection as “sportswear for the modern man that will compliment any wardrobe,” said FUBU founder Daymond John.