All Articles Tagged "Tyrese"

Tyrese Posts Open Letter To Donald Trump: “This Is Not How You Make America Great Again”

December 27th, 2015 - By Ashley Monaé
Share to Twitter Email This
"Tyrese Gibson pf"


Open letters via Instagram has become a trend amongst many celebrities lately. From Chris Brown to Lupe Fiasco to most recently Countess Vaughn, 2015 was undeniably the year of IG-based open letters.

Next up to bat is Tyrese, who took to his personal account to speak out against Republican candidate Donald Trump. In the post, the R&B crooner addresses Trump’s “antics” that have caused lots of controversy during this election run. The photo he posted exhibits several Muslims kneeling, praying outside of the New York City Trump Tower, which he described as heartbreaking and inspiring at the same time.

“You’ve offended my #Muslim community, and created racial boundaries and set my people up for hate crimes and to be targeted for bigotry because of the “acts” of some,” he wrote. “Islam is PEACE….. THE ACTS OF SOME of ANY GROUP doesn’t justify you spreading hate towards ALL of my people in the Muslim and or Arab community…. I’m deeply hurt and bothered by your antics and hatred towards my Muslim and Arab people.”

Tyrese continued saying, “This is for sure the most narcissistic self and family sabotage filled presidential campaign I’ve ever witnessed in my lifetime.” The singer/actor also goes on to show his distaste for Trump’s hurtful words filled with discrimination, showing hope that “the real people of America” will show up and stop him on voting day.
Read Tyrese’s full letter below:

This really breaks my heart…… And inspires me at the same time……. The Muslim community decided to come together and pray IN FRONT of the #TRUMPTOWERS in NYC – Open note to Trump…. He has no idea of what’s about to happen……… He has mastered the art of winning #Battles….. But he’s for sure going to lose the #WAR…….. The antics and the gimmicks look good and feel good right? Got you really thinking your doing it right?? ……… But when it’s really time? #WATCH America show you how we #REALLY feel…… And we’re not talking about manipulated pole numbers……. United we stand…. Together we fall…… You’ve offended my #Muslim community, and created racial boundaries and set my people up for hate crimes and to be targeted for bigotry because of the “acts” of some…. Islam is PEACE….. THE ACTS OF SOME of ANY GROUP doesn’t justify you spreading hate towards ALL of my people in the Muslim and or Arab community…. I’m deeply hurt and bothered by your antics and hatred towards my Muslim and Arab people…. You’ve offended my Latin community, you’ve offended my african American community – You will see…….. This is NOT how you make America great again…… This is for sure the most narcissistic self and family sabotage filled presidential campaign I’ve ever witnessed in my lifetime……. It’s going to take forever for your daughter who I think is brilliantly smart to recover from the land mines……… I feel bad for anyone in this country right now with the last name #Trump – when it’s all said and done and the smoke clears…. You will remember what I said……. This is NOT how you make America great again…… I’m speaking on behalf of the #Human and all religious and spiritual and sexual preferences you must be and will be stopped – #VotesDontLie the real people of America is going to show up and stop you when it counts the most… #votingday

A photo posted by TYRESE (@tyrese) on

Tyrese Gifts 8-Year-Old Daughter With Her Very Own Island For Christmas

December 5th, 2015 - By Ashley Monaé
Share to Twitter Email This


When most of us were 8 years old, for Christmas, we hoped to get things like a digital camera to snap selfies with friends; clothes and accessories to explore our sense of style; and maybe an iPod (or Walkman) to listen to our favorite songs on repeat. However, this youngest generation is on a roll with some of the most extravagant gifts one could ever fathom — eve grown adults.

On Thursday (Dec. 3), Tyrese Gibson announced that he bought his 8-year-old daughter, Shayla, her very own island for Christmas. (Now, let’s all say, “What?!” in unison.) The singer/songwriter and actor revealed the big news when Entertainment Tonight asked him to share the “most lavish or over-the-top gift” he’s ever received or gifted.

“Well, I just bought my daughter an island,” he said. “Can’t say [where]. She knows all about it and the island is called Love Island. I’ll be putting it up on my Facebook soon.”

As always, we’re interested in your thoughts. Sound off in the comments and share your opinion. Also, have your parents ever gifted you with something so extravagant like Tyrese. If so, what was it?


To My Brother And The R&B Community: Tank Apologizes To Tyrese

December 3rd, 2015 - By Veronica Wells
Share to Twitter Email This
Source: Instagram

Source: Instagram

Just yesterday, we reported about the way Tank had to check his friend and group member Tyrese.  When Tyrese issued a challenge to R&B singers asking them to produce a full R&B album with no Hip Hop features, while conveniently standing in front of his Billboard Top 200 albums plaque, Tank didn’t take too kindly to it.

Tank chastised Tyrese for presenting the challenge as if he were the only artist producing R&B music. He mentioned people like Anthony Hamilton, Jill Scott and more. He said Tyrese’s success is great but it was clear that he only posted the video and issued the challenge as a way to brag.

I read his comment and thought: facts.

But Tank, being that he has an actual relationship with Tyrese–a close one–, felt like he should have handled the situation better.

He issued this apology to both Tyrese and the entire R&B community.

I told y’all, I thought Tank was absolutely justified in checking Tyrese but I also agree that social media might not have been the place for it and it takes a big person to publicly admit when they’ve done something wrong.

Tyrese Issues R&B Challenge, Tank Says It’s Just A Way To Brag

December 2nd, 2015 - By Veronica Wells
Share to Twitter Email This
Tyrese 15 Fake Deep Celebs

Image Source:

Tyrese is obviously feeling himself these days. His independently released R&B album Black Rose did exceptionally well. So well, in fact, that six months after its debut, Tyrese is still bragging about it. He posted this video, conveniently standing in front of his Billboard 200 Top R&B Album plaque, issuing a challenge to real R&B singers.

Here’s my challenge to every R&B singer in the game, do a pure R&B album with no Hip Hop features. A pure R&B album. Can you do it?

Interestingly enough, Black Rose featured Snoop Dogg, a rapper, on the track “Dumb Sh-t” but apparently, that’s neither here nor there.

Well, one R&B artist didn’t take too kindly to the challenge. And he just so happens to be very close to Tyrese.

Tank, who is a member of Tyrese’s R&B super group TGT, and also featured on Black Rose, wasn’t really here for this challenge.

He left a comment on Fameolous expressing his distaste.

“no the challenge is shade! None of us have heard of Anthony Hamilton, Jill Scott, Alicia Keys, etc!! It’s not a challenge he’s just indirectly flaunting his success! Which is fine but don’t act like you the only one doing R&B Music!.. lol.”

Source: Instagram/Fameolous

Source: Instagram/Fameolous

Yes, Tank tell the truth please!

Y’all know I’m personally not here for Tyrese so I appreciate Tank for calling a spade a spade. This is all about bravado not any particular crusade for R&B music as Tyrese would have us believe.

Now, might Tank be a little salty that his solo album didn’t sell all that well? Perhaps. But he also knows Tyrese pretty well and is probably able to see through all the bull he likes to present as gospel.

There are plenty of “pure R&B singers” still in the game. Many of which have already completed Tyrese’s “challenge.” And more than just the ones Tank named. It’s insulting to his fellow peers if you ask me.

I’m sure all the REAL R&B singers in the game will watch this video and roll their eyes. They’ve been doing this. And just now that Tank has finally gotten some deserved shine, after over 20 years in the game, he wants to brag like it’s a feat never been accomplished before. Stop it. Particularly when the promotion of that album was a bit nefarious. (To give you the short version, Tyrese was stealing people’s Facebook videos, uploading them as his own and then hyperlinking the website to buy Black Rose.) Shady boots.

Either way, what do you think about Tyrese’s challenge and Tank’s response to it?

Tyrese Pays Compton Teen’s Morehouse Tuition

August 12th, 2015 - By Jazmine Denise Rogers
Share to Twitter Email This


We always try to give credit where it’s due, and Tyrese Gibson just earned a ton of points in our book.

The controversial singer recently paid it forward by picking up the tab for a Compton teenager’s Morehouse College tuition.

The lucky Californian is popular Instagram personality, Lorenzo “Zo the Motivator” Murphy, who announced the heartwarming news on the social networking site Tuesday.

As of today, I begin my journey as a Man of Morehouse. I am beyond grateful and thankful to be a part of such great legacy. None of this would be possible without God, @tyrese, the support from my family and of course, my relentless hard work. Annually, Morehouse is around 45k-50k, and as you can imagine, that is a lot of money. I thank God for placing @tyrese in my life. It is because of him believing in me and investing in my future, that I am able to receive my education. I am amongst the world’s greatest leaders, and I want to thank @tyrese for giving me the opportunity to pursue my academic and career endeavors at Morehouse College.#zothemotivator #comptontomorehouse.

Murphy’s mother is currently working two jobs to make ends meet, so Gibson stepping up and assisting with that hefty Morehouse bill has to be a relief.

Major shout out to Ty for helping this young man chase after his dreams.

Follow Jazmine on Twitter @JazmineDenise

Serious Question: What Happened To Album Sales?

July 29th, 2015 - By Nneka Samuel
Share to Twitter Email This

ciara-ciara-e280a2-instagram-photos-and-videos-3 miguel-wildheart-560x560

Whatever happened to the good old days when all a musician had to do to sell an album was…make an album?  Well, that’s a gross oversimplification of the way the music industry works. But bad contracts aside, there used to be a definitive, tried and true formula for label-repped artists that resulted in the selling of millions of albums that made all parties involved stupid rich.  I’m talking swimming in a room full of dough à la Scrooge McDuck rich.  But in a market dominated by singles in which consumers download or stream music for free 99 via a host of services like Spotify, Pandora, YouTube and the like, music artists today have to employ a different hustle altogether.  They do this all in an effort to promote their music while countering the challenges of declining album sales and record companies that don’t promote nearly as much as they used to.

This drop in album sales is something singers Miguel and Ciara know a lot about.  Both have released albums in recent months, Wildheart and Jackie respectively – neither of which performed very well.  Jackie, Ciara’s sixth studio effort, had the lowest first-week sales of all her albums to date and sold roughly 20,000 copies during that crucial first week.  Talk about disappointing.  It’s safe to say that people know more about Ci Ci’s sex life with new boyfriend Russell Wilson (or lack thereof), her ongoing bouts with former fiancé Future, and her Roberto Cavalli campaign than her latest music.  But for those who have paid attention, some critics have referred to Jackie as a missed opportunity for Ciara. A chance lost to delve into deeper issues (like her breakup with Future), rather than rely on the club-banger, dance-heavy, lyric-light songs she’s used to singing.  But Ciara is serving what she’s always given us.  And perhaps that’s the problem, in addition to the current harder-to-chart musical landscape, and lack of heavy promotion from her label.  The singer even promoted her album on her own to fellow passengers while on a flight from London to L.A. This is a trend that has seemingly become popular among artists like Brandy and Tyrese.  More on him later.

Miguel’s new album Wildheart, which my MadameNoire editor says is “crack,” fared a little better than Ciara’s.  It sold just over 40,000 copies in its first week, but that’s still not saying much, despite the fact that critics showered it with praise.  Miguel, who for reasons unbeknownst to me, is often compared to Frank Ocean, flat out said that he makes better music than the Channel Orange singer and songwriter.  But even that wannabe/potential beef didn’t help Miguel sell his album.

Both Miguel and Ciara are two respected, Grammy-winning artists who have sold well before, and yet here they find themselves in a position that you’d expect a lesser-known artist with limited label access to be in.  Is this a sign of the times?  The new norm?  Is R&B indeed dying, or worse yet, dead?

Well, based on Tyrese’s success, not exactly.  His latest release, Black Rose, an independent album, is his first number one album on the Billboard 200, according to Nielsen.  Not only has it sold close to 90,000 units since its July 10th release, but it was also the number one album in 15 countries.  This, coming from an artist who publicly stated on Power 105’s The Breakfast Club that R&B is indeed dead.  Said the singer, “…a lot of us [in R&B] are insecure and we feel like our songs don’t get attention, don’t get no love on the radio, don’t have any fans buying it anymore unless we’ve got 15 rappers on it.”

To counter that insecurity, Tyrese has been on a promotional binder and has gone to some extraordinary lengths, including re-enacting the Coca-Cola commercial that first brought him to our attention in 1994. He has hit the NYC subway asking for support (while exclaiming he left major record labels so he could do his thing as an indie artist). He even recorded a spiel with a sleeping homeless woman, comparing her to people sleeping on R&B.  He also penned an open letter to mainstream radio stations regarding the disparity between the promotion of music between Black and White R&B singers.  But Tyrese has one other promotional tool that Ciara and Miguel don’t: He’s the co-star of the country’s highest-grossing film this year, Furious 7.  It would be hard to miss the work of an artist from such a popular and beloved franchise.  I mean, they made seven movies.  Seven.

But for every Tyrese, there’s a Bilal, Tamia, Kenny Lattimore and Johnny Gill – all of whom have released new albums that you won’t find sizzling on the Hot 100 chart.  For artists to sell nowadays, they not only have to promote like crazy (unless of course you’re Beyoncé, in which case you can drop an album sans prior promotion and have it sell like hot cakes), but package your brand via stints on reality TV, shoe and clothing lines, perfume, modeling contracts, and whatever else your team can think of.  A little mitigated controversy doesn’t hurt either.  Stir up some ish on Twitter, and folks will talk about you instantly. Although, not necessarily about your music.

But don’t fret or weep for your favorite artists.  Even in this brave new world of music, they’re still richer than you.  And as long as they’re making good music, true fans will find a way to support them and keep their careers afloat.

Tyrese Calls Out Ryan Seacrest In Open Letter About “Lack Of Diversity In Radio”

July 21st, 2015 - By Jazmine Denise Rogers
Share to Twitter Email This


Well, Tyrese Gibson is at it again. Though the singer is currently celebrating his new album, Black Rose, topping Billboard’s latest album chart, he also has a few bones to pick, which he addressed in an open letter aimed at on-air radio personalities Ryan Seacrest of KIIS FM and Z-100’s Elvis Duran. Apparently, Duran and Seacrest failed to answer calls from Gibson’s people regarding his new single, “Shame,” and possibly, promotion of the album. So to ensure that he gets his message across come hell or high water, he chose to address the radio jocks on Facebook. Much of his gripe appears to be with mainstream radio stations and their failure to play his music, as well as music belonging to other Black artists. Check out his full letter below.

Open letter to Mr. Ryan Seacrest of Kiss FM and Mr. Elvis Duran of Z-100. Since you don’t want to respond, let’s turn things UP a notch!!!

First, you should know this… So that no one tries to diminish my point….. Let’s take a few things off the table.. ( cracking my knuckles ). I have no malicious intentions towards anyone, I’m not bitter, I’m actually one of the most positive and optimistic people you could ever meet and know!

I’m not mad, I’m simply addressing a real issue… This is NOT a rant, this NOT coming from a racist place and I am not pulling the “race card.” This is not about sexual preference and for sure not doing this for press or buzz desperate for attention for my album release – I respect you both completely and don’t want you to be socially or personally attacked .. ( so let’s get into these topics )

Did you see my recent interview I did with the breakfast club Power 105 NYC talking about you?
I love you both, and I’m so proud of all that you’ve accomplished! You both happen to be some of the BIGGEST and most influential Mainstream radio hosts. I’m simply posing some specific questions, and it’s NOT just to you but to ALL MAINSTREAM RADIO STATIONS IN GENERAL… Do you think there is a lack of diversity in radio? Is mainstream radio really being fair with their approach? Did you know that I had a song called STAY that was #1 on Billboard for 11 consecutive weeks? And it was ONLY played on Urban AC and Urban Mainstream radio? Sam Smith ( who I’m a huge supporter and fan of ) also had a song called STAY and because people LOVED it, it was played on ALL formats of radio ( including mainstream, top 40, Rhythmic and crossover)… And it sounded like he had a FULL CHOIR on his hook!! (((( If that would of been MY song, I would of likely been stuck on the gospel channel..))) aha! We support Sam Smith, Robin Thicke, and Justin Timberlake on ALL urban stations… why? Because it’s R&B Soul Music and great R&B soul MUSIC has no racial preference, no sexual preference, and no boundaries…

I don’t create limits for MYSELF, and I don’t appreciate people creating limits for me!! HEAR ME OUT!!
I couldn’t possibly have OVER 6 BILLION in global box office receipts if I was ONLY supported by black people
How is it possible that urban radio plays Robin Thicke, Justin Timberlake and Sam Smith ( When they release R&B Soul records and when we’re singing in the EXACT same genre, WE don’t get ANY love on the other side…?? Sam Smith won a BET award and was a no-show – is that ok?

As artists…. Other than Robin Thicke.. Are you guys interested in doing any radio promo? Call ins? Meet and greets with the fans for those Urban Radio Spins?? Do you have any idea how HARD it is to get your songs ON Urban radio?? Or to land a BET nomination? We have to work our ASSES OFF for every spin! ‪#‎SHAME‬ ft Jennifer Hudson needs to be HEARD by people ALL AROUND the WORLD!!!! And I won’t stop or rest until we get there….‪#‎King‬

– Tyrese “Black Rose” Gibson

Ps- I am so sorry but I’m Not going to do a house or techno version of SHAME to get radio spins!!! I’m not putting on no tight pants to have more pop appeal – I don’t wanna be cool… I actually told ‪#‎TeamVoltron‬ that I wanted my album and single and creative direction to be irrelevant- I don’t twerk… And I don’t know anybody name Nay Nay lol – it’s ‪#‎GrownFolkSeason‬ it’s real ‪#‎RnBSeason‬ – My voice is deep, I love sex, I love the ART of love and love making – i love to mentally intrigue that woman’s mind. I don’t wear braids or backpacks with cartoon characters on it – I’m ‪#‎GROWN‬ and I actually LOVE being grown…. Ladies hear me when I say I’m singing to that – cause I want that…

I have a voice…… Change is uncomfortable – I am willing to take the heat, deal with the backlash and press and media that may come of this post….. Why.? Cause change doesn’t come from just complaining you have to make a move….. “the best way to predict the future is to create it”… I don’t play the lack of diversity game too well… I think what’s fair is what’s fair…


This may be unpopular opinion, but while I do believe that Black people working in entertainment are often given the short end of the stick, I’m not really sure that I can jump to defend Ty with this one. Radio stations cater to specific audiences and in this particular situation, I can’t really say that Z-100 and KIIS FM’s failure or reluctance to play “Shame” has anything to do with race.

After reading this essay, I clicked over to the KIIS FM and Z-100 websites and I saw that both stations frequently play a variety of music from artists of color including Omarion, Fetty Wap, Wiz Khalifa, Jason Derulo, Ne-Yo, Sean Paul and The Weeknd, just to name a few.

It’s possible that something else occurred behind the scenes between Seacrest, Gibson, and Duran that may have fueled this letter. We also haven’t been exposed to what pop stations have been putting him and other Black artists through behind the scenes just to get a few spins on the radio. But it seems that audience, general preference and the fact that most radio stations play the same damn ten songs over and over may be playing a larger role here than race. Hopefully, Ty’s next single will get him more spins on the stations he’d like to hear his music on.

Listen to Ty further discuss his feelings regarding this topic below with Power 105.1’s The Breakfast Club.

Tyrese Claims Marriage Was Result Of Immigration Issues

July 15th, 2015 - By Jazmine Denise Rogers
Share to Twitter Email This

Jody Cortes / WENN

In a recent interview with Power 105.1’s Angie Martinez, Tyrese Gibson alleged that he only married his ex-wife Norma Mitchell because she was pregnant, and he wanted to keep her in the country.

“That marriage was a marriage, but it wasn’t really a marriage…She’s from London, and we had a baby on the way. When immigration is calling you gotta do what you gotta to do so that someone you have a child with doesn’t get banned for ten years. I did it to keep her in the country.”

“I don’t want to say what I did, but I did it to keep her in the country. You know, I was raised without a father. So imagine me having to travel all the way to London just to see my daughter. That’s not going to open. So what can we do to fix this? And we did it. She sacrificed. I sacrificed. We gotta do what we gotta do. There’s a child involved. The baby is not coming on her own. That’s the truth.”

He went on to imply that despite the fact that they were expecting a child at the time, their marriage was more of a business arrangement than an emotional commitment.

“We had a very extensive prenuptial agreement. We had a plan. We know why we’re getting married. Everything that’s mine is mine, and vice versa. So we’re going to do this, and we gotta do what we gotta do on behalf of our angel.”

In an exclusive interview earlier this year, Mitchell accused Gibson of abusing her throughout their relationship both physically and mentally. And even after their union ended in 2009, Mitchell alleged that the abuse continued, but in a different way. According to the single mom, Gibson used their daughter and the family court system to terrorize her.

“A lot of men are using the legal system to control women and to put them in a state of fear. A few of the things that have happened to me that I know have happened to other women is being followed and surveyed. That’s not something fun. It makes you anxious. You know, just provoking you and harassing you with emails. That overwhelms women and it puts you in a fear state.”

She continued:

“A lot of men with money and more power, especially with passive women, are using the legal system to abuse these women. Then they can point the finger and say, ‘Look at her, she’s crazy,’ because one day you just explode and can’t take it anymore.”

As for her move to the States, Mitchell told us that she a young college student when she met Gibson, and he all but begged her parents to allow her to move to the U.S. with him.

The actor has yet to respond to ex-wife’s allegations of abuse. In a March 2015 interview with The Breakfast Club, he uncomfortably danced around comments made by Charlamagne about Mitchell’s allegations. You can peep that clip below, btw.

Follow Jazmine on Twitter @JazmineDenise


Do Better! Tyrese Uses Sleeping Homeless Woman To Promote New Album

July 14th, 2015 - By Veronica Wells
Share to Twitter Email This

Source: Instagram

It’s no secret that Tyrese is not one of our faves. Though we’ll never deny his vocal abilities, his comments on women and relationships over the past few years have either had us rolling our eyes or directing them to the side.

And though Tyrese is known for his shenanigans as much, if not even more so than his music, I was personally still shocked to see the latest stunt he pulled.

In promotion of his new album, Tyrese was traipsing around New York City, hopping on the subway, touching the people and posing with a sleeping, homeless woman.


In all of his extraness, Tyrese decided to post up next to the woman taking a nap, outside to discuss how people are “sleeping” on R&B.


Shockingly, though he’s been called out about it on a couple of Black media outlets, including theGrio and Ebony,com (penned by a formerly homeless writer), the video is still posted on his page.

He says, “So we got a bunch of people sleeping on R&B. My ‘Black Rose” album just came out tonight and they say that fans don’t buy full albums no more. This is what R&B looks like. *turns to sleeping woman* Hello?!”

I just… This is sad really.

Far too many of us walk past homeless people, not really regarding them as people. Just things to avoid as we live our daily lives. But this dude is next level with his. Tyrese, with his $25 million net worth, sat next to a woman who appears to have very few material possessions, and took another thing from her. Her agency.

Not only did he record her unknowingly, he put her image on his Instagram page for his 4.3 million followers to view.

Tyrese released this Black Rose album independently. And I know it’s hard to make money and promote your project without the full support of a label. It’s long since been time that Black artists stand up for themselves and reap the full benefits of their creativity. But there’s got to be a better way than resulting to these type of antics and making fun of the downtrodden just to push your product.

Desperate Is Never A Good Look: Know When To Draw The Line On Self-Promotion

July 14th, 2015 - By Tonya Garcia
Share to Twitter Email This

Jezebel has a headline this morning sure to gather a few clicks: “Desperate R&B Singers Are Taking Over Public Transit.” There’s video footage of Brandy getting on the New York City subway and belting out a tune. Then there’s Tyrese promoting a new album “Black Rose” by yelling on the train. And there’s a New York Post report that Ciara got on a United flight and took over the intercom to suggest to her fellow passengers that they listen to her new album “Jackie” which was available on the in-flight entertainment offerings.

“Why are R&B singers hijacking our commutes with their public displays for attention?” Jezebel asks.

Because it’s hard to stand out these days. Everyone is filling up everyone else’s social media timelines with news about albums dropping and movies opening and tours happening. The answer it seems for many entertainers is to be more in-your-face; to find any available microphone — whether it’s on an airplane or an award show stage — and say as loudly and as many times as possible that they have something they want you to buy.

On the one hand, it’s totally acceptable — good business, in fact — to promote yourself and your work. If you don’t speak confidently about your work, you can’t expect others to.

But you also have to know where to draw the line between self-promotion and a thirst so wanting and longing that it makes people cringe. Begging for attention and validation is tantamount to admitting that you’re not already getting it. And if that’s the case, you may need to take a step back and assess why your work and your brand hasn’t been able to stand on its own.

In other words, you have to take a serious look at what it is that might need some tweaking in order to more naturally generate the buzz you crave.

The other issue is the appropriate use of stunts. All three of these examples are instances where the artist in question thought they were going to do something “out of the box” to get people to chatter online (or at least on a plane). Stunts need to have a purpose, something that seems sorely lacking in Brandy’s clip. And second, you have to take yourself seriously so that others will too. That’s what’s missing from Tyrese’s clip. He’s trying so hard to be cool and hard with all the cursing and foolishness that, if I were on the subway, I would assume this is just some random who decided today was the day to annoy his fellow passengers with nonsense that I know nothing about and, now that I’ve been disrupted from what has probably already been a troubling commute, have no interest in. The message of “I have a great album that you should listen to” is lost in all the hand smacking and crowing about being independent. (It’s also lost in this gross tweet in which Tyrese uses a homeless woman to promote his album. Shameful.)

Everyone these days can appreciate a good hustle. The operative word there is “good.” Pointless and sloppy attempts to get into people’s line of vision ultimately won’t get you the business outcome you wanted in the first place.