All Articles Tagged "tribeca all access"
Springtime in Manhattan means many things from putting the Uggs away to getting the umbrellas out. But April also ushers in a special time where Hollywood power players descend from LA and mix it up with hipsters and other locals to peep the best in film during the Tribeca Film Festival. Already 10 years old, the Festival is an ever-expanding celebration of current creative expression via film while actively supporting those poised to take the future spotlight in filmmaking. To that end, Tribeca Film Festival’s (TFI) Tribeca All Access (TAA) program officially kicked off today marking its eighth year anniversary!
For those who may not know, TAA was created to help foster and nurture relationships between film industry executives and filmmakers from traditionally underrepresented communities. This year, ten young filmmakers from across the country were selected from more than 376 submissions to participate in TAA this year. New to this year’s program, participating filmmakers will also receive an initial $10,000 each in grants and are also paired with an advisor from the Producers Guild of America (PGA), in advance of the festival program.
Lucky TAA participants are offered a a whirlwind of panels, lunches, networking events and award ceremonies but a special part of the program also enables women and minority directors and screenwriters to obtain one-on-one meetings with more than 100 potential investors, development executives, producers and agents.
But what, you may ask, has all this got to do with millennials and digital media?
Well today as I schmoozed at the Welcome Lunch in a large, sun-filled room at the Time Warner Center overlooking Central Park, my suspicions were confirmed. One, TAA is a great opportunity for young filmmakers of color, so tell a friend (and if you’re a filmmaker, start thinking about applying for next year in order to get some leverage within a notoriously difficult-to-penetrate industry). Two, the intersection of filmmakers and the digital realm will only become more deeply entwined so you need to be prepared. Thus, with a cool transmedia producer named Caitlin (who had a major hand in “Avatar”) on my right and TAA Advisory Board member, digital fan and film director Reginald Hudlin (“House Party”) on my left; our table excitedly mixed it up non-stop about the power of digital cross-platform opportunities, the browning of our country and the future of film!
In fact, while Spike Lee and Tyler Perry go at it in the media; I couldn’t help but think during this luncheon that energy might be better put to use by these directors actually publicly contemplating and encouraging creation of a larger footprint by the next generation of filmmakers of color by using digital means to better create, market and distribute.
To that end, Henry McGee, President of HBO Video and a speaker at the luncheon probably summed it up best by saying that “digital is our destiny” from distribution to methodology. During his brief talk McGee noted, for example, that a whopping 1/3 of all Americans went to see a 3D film last year and that “clouds” will enable expansive storage while simultaneously contributing to the challenge of attracting and retaining audience attention for titles; given the increase and ease of access to film content. Of particular note is that the global box office is now made up of a viewing audience two-thirds of which is outside of the United States. This coupled with the fact that the U.S. Census numbers strongly reinforce the “browning” of our own country should finally create the need for a change in the persistent, largely homogeneous images previously force-fed to all.
While McGee seemed particularly impressed with the fact that statistics show that 1 out of 4 box office tickets were purchased by Latinos, I have to say I was a bit disappointed that he gave no love and no stats on just how many of those tickets are bought by African-Americans. Make no mistake, our demographic is quite unique because my research shows that it is consistently an influencer demographic meaning that, particularly within youth culture, our demo helps to greatly shape what is and isn’t trending. This is incredibly important to marketers trying to encourage a purchase. Further, given our behavioral inclinations, we’re also apt to see a film opening weekend given our “buy now” mentality.
At any rate, one thing is certain: we are inside of a new era where opportunities abound for those who are persistent and prepared. Don’t find yourself on the outside looking in because the stars are aligning in a way they previously have not. Visit tribecafilm.com for detailed information.
* Stay tuned for my re-cap from inside the next day’s event’s from TAA @TFI later in the week; and in the meantime don’t miss my footage in our Videos section to see all the latest in digital devices.