All Articles Tagged "toyota"
On September 8, I had the chance to travel to Las Vegas for the unveiling of the 2016 Toyota Prius. I always had a good idea of what the old-school Prius vehicles looked like, even if I didn’t want to drive them. They were those small, boxy cars zipping by me during road trips when I was stuck in my mom’s van back in college. For years, I had heard great things about how the Prius helps you drive efficiently and use less gas. And while that’s all good and dandy, I was never drawn to the car. Like, at all. But the 2016 Prius? Sign me up. I’m officially all about that hybrid life. Well, based off of love at first sight only.
As I stood on the rooftop of the Linq Hotel & Casino, watching the new and improved Prius be lifted into the air and back to the ground for all to see, I was taken by it. It’s still a small vehicle, yet it manages to look like a flashy sports car with its sleek new design and premium white and black interior. The dashboard has a wrap-around design, making controls easy to gain access to, and the redesigned seats hug the form of the driver and their passengers better than before. The car is longer and has been equipped with new LED headlamps, character lines, and a lower spoiler, adding to the flash of the car. And the seven colors the automobile will come in, including the “Hypersonic Red” we viewed, as well as a smooth silver and black model, definitely help it appeal to drivers.
This fourth-generation Prius is the first global vehicle to implement Toyota’s New Global Architecture (TNGA). The aim of TNGA is to improve the performance of the car, as well as the appeal of it through an integrated development program. This new architecture will equip the Prius with a lower center of gravity and a more responsive suspension package. The car will remain better connected to the road no matter what hills or roads it is operating on without having to compromise comfort or the quality of the driver’s ride. This is a great feature as you navigate different driving conditions.
The Prius will also be one of the first Toyota cars to offer Toyota Safety Sense, which will be made available across Toyota’s entire vehicle lineup by the end of 2017. TSS is a safety package that includes automated pre-collision braking that detects pedestrians, an alert when you’ve found yourself outside your driving lane, full-speed dynamic radar cruise control, and some pretty sick automatic high beams.
Unfortunately, because the cars were so brand-spanking new, I was only able to touch them and get into them–not drive them. Therefore, I can’t tell you if the 2016 joint will blow the older models out of the water in terms of performance on the road. Stay tuned for a possible driving review in the future. Nevertheless, I can already tell the dynamic new model will impress on and off the road.
Also not released just yet are the detailed specs and pricing, but you can expect the starting price for the model to be around $25,000. It should be at your local dealership by early 2016, just in time to convince your honey to get you the fastest and flyest Valentine’s Day gift ever! Hey, a gal can dream. In the meantime, check out more images of the car from the event and let us know if you’re feeling its makeover.
In the series, One Bold Move, we profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. For two of our most popular episodes, we are releasing never-before-seen footage with more great advice from excellent women. In this episode, mother and daughter duo Ellen and Lana Ector discuss their motivation for getting fit, why it's important for black women to work out, and they share some great tips along the way.
To join their gym, purchase workout DVDs or workout gear visit their website.
Our beloved Historically Black Colleges and Universities (HBCU) in America aren’t doing so hot financially. The demise of St. Paul’s College in 2013, a 125-year-old HBCU institution, served as a wake up call for the future of other Black academies. Who’s next? Well, according to Inside Philanthropy, Cheyney University — the oldest HBCU in the nation — is on the chopping block.
Many HBCUs are going through a financial hurricane: falling enrollment numbers, cuts in higher education funding, and a dearth of wealthy donor bases.
In 2013, Howard, Spelman, Hampton, Meharry Medical College, and Florida A&M all had a combined endowment of $1.3 billion. That may seem sufficient, but compare this number to the big guys, such as Harvard. The Ivy League collects an endowment of $30 billion.
In efforts to prevent an HBCU from becoming another St. Paul’s College, donors around the country have given scholarship packages to keep our Black academies afloat. Who are they? Here are some recent benefactors of our beloved HBCUs.
In this new series, One Bold Move, MadameNoire profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. In this episode, Marie Denee of the Curvy Fashionista shares insight on why plus size women should embrace their curves.
For more on The Curvy Fashionista, visit her website.
In this new series, One Bold Move, MadameNoire profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. In this episode, mother and daughter duo Ellen and Lana Ector discuss their motivation for working out and why it's important for black women to workout.
To join their gym, purchase workout DVD's or workout gear visit their website.
In this new series, One Bold Move, MadameNoire profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. In this episode, the founders of Black Girls Run! Ashley Hicks and Toni Carey talk about their journey to get more African American women active and to not let your hair get in the way.
To sign up for a running group, visit their website.
In this new series, One Bold Move, MadameNoire profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. In this episode, makeup guru Missy Lynn shares her story and explains why African American women should embrace their beauty.
To visit her YouTube channel for tutorials and more, click here!
In this new series, One Bold Move, MadameNoire profiled four popular bloggers in the categories of Hair, Makeup, Style, and Fitness. These bloggers discussed the one bold decision that placed their life on a completely different trajectory. In this episode, Curly Nikki shares her story on why she made the bold move to become natural and start her own website. She also gives a quick tip on how to keep your hair moisturized for the winter.
For more information on Nikki Walton, visit her website CurlyNikki.com.
With 10 years of Toyota experience under her belt, MadameNoire was happy to sit down with Zoé Zeigler, a marketing and communications professional, and get a behind-the-scenes look on what it takes to apply passion to your career as well as the careers of other women of color in communications.
As assistant manager of corporate marketing & communications for Toyota in North America, Zeigler’s work has earned the company coverage in numerous media outlets including The Today Show, The Huffington Post, AdWeek, and more. While her position as the communication director of ColorComm has allowed Zeigler to foster connections with the women before and behind her.
MadameNoire: How did you get started with Toyota?
Zoé Zeigler: I started with Toyota as an intern in college. After graduation it was really a no-brainer to take the job that was offered because I really enjoyed working there. I truly felt there was a space I could carve out for myself, despite not being a “gear-head.”
MN: That’s a good segue into discovering what you feel you bring to Toyota.
ZZ: Making great and safe cars is only part of our story. One of the biggest ways to really get people interested in your brand is telling the stories around the cars. You want people to view you as a leader, not just from a metal perspective but from a thought leader perspective as well. That’s where my job comes in; I work to merge what our product is with what our business stands for.
MN: Can you give us an example of a story you’ve created around Toyota?
ZZ: One campaign I worked on was called Meals Per Hour. In the aftermath of Hurricane Sandy, we took engineers from our manufacturing plant in Kentucky and transplanted them to various food banks. There, they were able to help Food Bank of New York City make minor changes to serve more families. Before us it was taking around three minutes to pack one box of food and three hours to deliver boxes to families. Toyota’s engineers were able to show how small changes can make a big difference (i.e. changing the size of the box or using a conveyor line to pack it). Soon the food bank was packing boxes in 11 seconds and delivering them in an hour and a half. My job was to document this work, done over the course of a month, and figure out how to tell the story.
MN: Did the campaign produce the results you wanted?
ZZ: Definitely. Toyota committed that for every view of our video – a documentary we commissioned the director behind the movie CatFish, Supermarche, to create – it would give one meal back to the food bank. Within 24 hours we had over half a million views and over the course of the campaign it had over a million views total. The campaign did its job showing the humanity behind Toyota in a way that was relevant to people.
For those of you who are tired of seeing Bey Bey, your day of deliverance has yet to be seen. The singer might be making several appearances in your living room now that she’s featured in the new Toyota commercial.
Beyoncé partnered with the car company’s new “Get Going” campaign which aims to encourage people to chase their dreams. In the commercial we travel through her journey from the womb to super stardom while her song “XO” plays in the background.
At the end the singer says:
“Every day I wake up, I make a choice not to let the world decide for me. I decide for me. I decide to get going.”
In addition to the inspirational message, the commercial also has many…or Perez Hilton speculating that the advertisement also served as a way for Beyoncé to announce some upcoming tour dates. In one of the backstage scenes you see the names of several cities listed including Beijing, Shanghai, Kyoto and Sapporo.
Perhaps she could be expanding the tour even further. It wouldn’t be the first time.
Take a look at the commercial and let us know what you think. Love it, hate it, what?