All Articles Tagged "toyota"
With 10 years of Toyota experience under her belt, MadameNoire was happy to sit down with Zoé Zeigler, a marketing and communications professional, and get a behind-the-scenes look on what it takes to apply passion to your career as well as the careers of other women of color in communications.
As assistant manager of corporate marketing & communications for Toyota in North America, Zeigler’s work has earned the company coverage in numerous media outlets including The Today Show, The Huffington Post, AdWeek, and more. While her position as the communication director of ColorComm has allowed Zeigler to foster connections with the women before and behind her.
MadameNoire: How did you get started with Toyota?
Zoé Zeigler: I started with Toyota as an intern in college. After graduation it was really a no-brainer to take the job that was offered because I really enjoyed working there. I truly felt there was a space I could carve out for myself, despite not being a “gear-head.”
MN: That’s a good segue into discovering what you feel you bring to Toyota.
ZZ: Making great and safe cars is only part of our story. One of the biggest ways to really get people interested in your brand is telling the stories around the cars. You want people to view you as a leader, not just from a metal perspective but from a thought leader perspective as well. That’s where my job comes in; I work to merge what our product is with what our business stands for.
MN: Can you give us an example of a story you’ve created around Toyota?
ZZ: One campaign I worked on was called Meals Per Hour. In the aftermath of Hurricane Sandy, we took engineers from our manufacturing plant in Kentucky and transplanted them to various food banks. There, they were able to help Food Bank of New York City make minor changes to serve more families. Before us it was taking around three minutes to pack one box of food and three hours to deliver boxes to families. Toyota’s engineers were able to show how small changes can make a big difference (i.e. changing the size of the box or using a conveyor line to pack it). Soon the food bank was packing boxes in 11 seconds and delivering them in an hour and a half. My job was to document this work, done over the course of a month, and figure out how to tell the story.
MN: Did the campaign produce the results you wanted?
ZZ: Definitely. Toyota committed that for every view of our video – a documentary we commissioned the director behind the movie CatFish, Supermarche, to create – it would give one meal back to the food bank. Within 24 hours we had over half a million views and over the course of the campaign it had over a million views total. The campaign did its job showing the humanity behind Toyota in a way that was relevant to people.
For those of you who are tired of seeing Bey Bey, your day of deliverance has yet to be seen. The singer might be making several appearances in your living room now that she’s featured in the new Toyota commercial.
Beyoncé partnered with the car company’s new “Get Going” campaign which aims to encourage people to chase their dreams. In the commercial we travel through her journey from the womb to super stardom while her song “XO” plays in the background.
At the end the singer says:
“Every day I wake up, I make a choice not to let the world decide for me. I decide for me. I decide to get going.”
In addition to the inspirational message, the commercial also has many…or Perez Hilton speculating that the advertisement also served as a way for Beyoncé to announce some upcoming tour dates. In one of the backstage scenes you see the names of several cities listed including Beijing, Shanghai, Kyoto and Sapporo.
Perhaps she could be expanding the tour even further. It wouldn’t be the first time.
Take a look at the commercial and let us know what you think. Love it, hate it, what?
As much as we all wish things would do what they say, there will always be something that’s faulty. The question is are you in the know? It’s important to stay up-to-date on product recalls as you could very well be the proud — or in this case, unfortunate — owner of the item in question. Here are some of the 2014 massive recalls thus far.
Tip: Checkout Recalls.gov for information on the different product recalls.
About the Episode
Previously on Destination LA, our Editor for a Day, Ashley Caprice was surprised by Chanté Moore of TV One’s “R&B Divas LA” during lunch at Hollywood hot spot restaurant, Te’kila. Both Ashley and Madame Noire’s Deputy Editor Brande Victorian caught up with the singer as she dished on her reality show, new album and offered career advice for aspiring artists and singers.
In this episode, Ashley and Brande turn the questions up a notch by asking Chanté all the juicy questions about her love life. Chanté Moore tells us about her new man and if she’d ever date or marry another celebrity. She also offers some relationship advice that you definitely want to hear. Make sure you watch the full video to find out how you can win a $100 gas gift card.
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About the Episode
In the first episode of Destination LA, Brande Victorian, Deputy Editor for MadameNoire, surprised our contest winner at her home to let her know that she will have a fun filled day full of surprises and she gets to drive a Toyota Rav4. In this episode, the girls visit the Moguldom LA office to meet the staff and Ashley gets a surprise visit by one of the cast members of VH1′s “Hollywood Exes.” Since she is editor for the day, she had to conduct an interview with the amazing reality star to get the juicy details of the show and her life as a mom, wife, etc. Make sure you watch the full video to find out how you can win a $100 gas gift card. If you want to watch the full interview with the Hollywood Exes star, click here.
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- Episode 1: Meet MadameNoire’s Editor for A Day
- Episode 3: Guess Which R&B Divas LA Star Gets Up Close and Personal with MadameNoire?
Don’t You Just Love Surprises? Meet MadameNoire’s Editor for A Day & Win a $100 Gas Gift Card | Destination LA
About the Episode
One lucky LA MadameNoire reader won the chance to become the MadameNoire.com Editor for a Day. In this episode, Brande Victorian, Deputy Editor for MadameNoire, surprised the contest winner at her home to give her the exciting news and to let her know that she will have a fun filled day full of surprises and she gets to drive a Toyota Rav4. Be sure to check out each episode to see which of your favorite celebrities will be stopping by and how you can win a $100 gas gift card.
Meet the Winner
Ashley Caprice – Contest Winner
Ashley Caprice was born and raised in Los Angeles, CA. After graduating with her B.A. in 2008, Ashley joined Hot 92.3. She started off as a street team member and shortly after became a producer for the Laboe Connection and the Afternnon Drive with Renee Taylor.
Ashley is the creator and host of “Conversations with Caprice” where she interviews up-and-coming music artists, community leader, authors and other public figures.
She gives back to the community by volunteering for Josefa Salinas’ “How to Be a Girl Camp” and is a mentor for “Rooted for Life Mentoring Program.” Ashley started her blog in 2010 to share her thoughts on different topics.
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If you’re not into NFL football, Super Bowl parties or even Beyonce for that matter, Sunday’s big game might not be a highlight for you, but the multi-million dollar commercial advertisements might be!
You might have already seen a few ads here or there gearing up for the Super Bowl between the Baltimore Ravens and San Fransisco 49ers and the record-breaking audience it will receive, including Beyonce’s Pepsi ad for her sponsored halftime show, but there are many more to come. From big household names like Toyota to smaller, but well-established products like Mio drinks, we are anticipating some of the biggest Super Bowl commercials ready to premiere this coming Sunday evening. Are you?
Consumer Reports’ annual auto reliability report came out this week, and Detroit-based Ford dropped in the rankings, while Japan-based Toyota brands claimed the top three spots. Meanwhile, General Motors’ brands also moved up the list.
The Toyota Scion was the top most reliable car, according to Consumer Reports, followed by the Toyota brand and Lexus. Mazda and Subaru rounded out the top five. Ford’s namesake brand dropped to the second worst reliable car, second only to Jaguar. Ford’s Lincoln brand was the next worst on the list.
In an interview with Bloomberg/BusinessWeek, Jake Fisher, director of automotive testing for Consumer Reports, said a lot of Ford’s problems were based on new technologies in the cars that just didn’t meet expectations, such as MyFord Touch and MyLincoln Touch Audio.
“They’re taking that system and putting it in more and more vehicles, so there’s really not an indication that even next year things are going to get better,” he also told Bloomberg/BusinessWeek. Additionally, some of the newer lines — the Explorer, Fiesta, and Focus — “came out of the gate with more problems than normal,” according to Consumer Reports.
This drop is new for Ford, which two years ago had 90 percent of its brands perform above average in terms of predicted reliability. Now, Consumer Reports said, 60 percent of its brands are below average.
This year, General Motors has the highest-ranking domestic brand, Cadillac, and its other brands—Buick, Chevrolet, and GMC—also rose. Jeep, which was the top domestic brand in 2011, dropped seven spots.
Consumer Reports noted this: “As is the case every year, there is much movement across the industry, underscoring the importance of not making assumptions simply based on brand reputation. Within a brand’s portfolio, there are models that are better than others.”
What auto brands do you trust? Do you agree with the rankings?
-The Federal Trade Commission says it’s considering rules that would require digital advertisers, third-party Web sites and social networks to ask parent for permission before collecting information about users ages 12 and younger. The existing Children’s Online Privacy Protection Rule, which went into effect in 1998, didn’t anticipate the Web as we know it today. With apps now aimed at users as young as two, the FTC has decided to take another look at the regulation and has opened up the issue for public comment. Online privacy has been a hot-button topic as marketers try to use the immense amount of online activity as a source for market research.
-NBC’s ratings went through the roof on Tuesday night, with 38.7 million viewers tuning in to watch the U.S. women’s gymnastics team win gold at the London Olympics. Gabby Douglas is a favorite in the women’s all-around competition, taking place today. On the men’s side, Danell Leyva shocked us with these photos (!!) and with a bronze medal in the all-around competition. And in your morning LOL, London’s Mayor Boris Johnson got stuck on a zip line holding two British flags during a stunt in Victoria Park. Now it’s a hilarious meme. Thanks Internet!
-Toyota is recalling 760,000 RAV4 vehicles and 18,000 Lexus HS 250h hybrid cars because of a suspension problem. The models in question were made between 2006 and 2011. If you’ve got one of these cars, get it checked!
-Restaurants and retailers fear the new healthcare law will cost them big-time. The law requires that those business owners with 50 or more employees provide insurance. Franchisees, who typically don’t offer health insurance, will have to now if they reach that employee threshold. Franchisees from companies like Subway and McDonald’s met with lawmakers in Washington last week and industry trade organizations are pushing for a softening of the Affordable Care Act through more specificity.
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- You Don’t Say? Jay-Z Invests In Duracell Powermat, Stars in New Ad
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- Entrepreneur Spotlight: Meet The Women Behind The Groupon of Black Hair, The Fly Cut
- How to Tackle Office Enemies
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Maybe you’d be surprised to know that the world’s largest 11 corporations aren’t based in the United States, or maybe, actually, you already knew that. In any case, a peak into the world’s largest companies as compiled by Fortune magazine provides interesting insight into the global economy and the demand for oil. One thing’s for sure, after you see whose made the list, you’ll be surprised to see who’s number one.
11. Total, French Energy Company
Profits ($ millions): 14,001