All Articles Tagged "Tiossano"
Walk through any Whole Foods and you’ll probably be tempted to “Drink No Evil,” with one of more than 10 varieties of Adina World Beat Beverages. Since 2004, serial entrepreneur Magatte Wade has been offering consumers everything from blackberry hibiscus to peaches blended with amalaki, and now she’s at it again with new organic body product company “Tiossano.” Wade says that although the two companies are very different, they both share a common secret ingredient– Traditional Senegalese elements like organic unrefined shea butter and black seed oil, all sourced directly from Africa.
“The world was ready for an African brand of consumer products,” says Magatte. “But what was missing was a brand positioned at the luxury level as a world class name that could revive the richness of the African culture.”
Wade says her vision started with a desire to create products that could be equally enjoyed by women of all races that still harnessed secrets her Senegalese ancestors shared for thousands of years. The Tiossano products, which now include body lotion and body wash in four different scents are all at least 70% organic, and are formulated with ingredients packed with antioxidants. Wade says she doesn’t use organic aloe vera and essential oils because they’re “popular” in luxury skincare today–she uses them because they are what her grandmother treasured.
“I have such fond memories of my grandmother teaching me how to be a lady, how to care for my skin the way she did. She was beautiful, and these most basic elements we can still harness today,” Wade says.
After spending the last eight years refining her organic teas, juices, coffees– even an energy drink–with beverage company Adina, Wade says she was eager to try something new.
“I’ll be the first to tell you, the world of beverages is very different from that of skincare. But this wasn’t a difficult transition. Quite frankly, I’m a woman, and I understand how body care products can make someone’s day better. They have the power to influence your mood, your life, and once you understand that, it’s easier to take it and run with it.”
Tiossano is starting small. Currently available for sale at Tiossano.com and all Harmony Health and Beauty stores, the body product line will have its own flagship store in May in Hudson, New York. Wade says that while she hasn’t decorated yet, she’ll be going for an “apothecary” feel.
“The old time apothecary was at the intersection of glamor and health.That’s where we want to be. Tiossano is organic and earthy, but with sophistication,” Wade says. “It’s for the woman who knows that being beautiful does not mean having a guy buy you drinks at a VIP table at a club. She knows that beauty is simply a powerful state of mind.”
Tiossano currently offers four different scents: Fatale, Teranga, Flamboyante, and Femme, all available in body lotion or body wash. Wade is working on releasing a body scrub, bar soap and perfume line, to be released later this year.
Senegalese entrepreneur Magatte Wade has moved from marketing drinks, to marketing a different perspective of Africa. Wade started her entrepreneurial efforts with Adina World Beat Beverages in 2004. She wanted to share healthier drink recipes with the world and started selling the traditional Senegalese beverage bissap in the US. According to CNN, the young entrepreneur with one multi-million dollar company under her belt, saw a world ready to see African entrepreneurs succeed. She’s now coming out with a new skin care line and ambition to change Africa’s image.
“My biggest pride was to know that it was possible, that the vision I had was possible and my vision was that the world is hungry for well-executed African brands,” Wade told CNN.
Her new skin care line is called Tiossano; and it’s a high-end skin care line based on traditional Senegalese recipes. Tiossano uses natural ingredients unique to Africa. Her product is currently based in New York.
“We are in the process of making sure that people will buy into it. In our first three weeks of existence we landed a pretty cool account already, so we’re getting there,” she said.
Wade hopes to use her entrepreneurial efforts to also help change the image people have of Africa, which she feels consists of safaris, tribal designs and charity.
She wants her business pursuits to inspire other Africans so that in the next ten years there will be an African company included in the world’s top 100 brands.
“But self-esteem will also come if enough of us today that are in the age of working, if enough of us can really get together and try and build a different brand for Africa, a brand that all of a sudden means ‘contributors to the world,’ rather than a subset of a population that’s always sucking energy out of others,” she said to CNN.
Once Tiossano sees a great enough profit, Wade aspires to move production of her products from the US to Senegal. Even before its big move, the company is making plans to donate 10 percent of its earnings to support Senegal’s next generation of leaders.