All Articles Tagged "Tim Cook"

Apple Employee Bars Black Teens From Store Because They “Might Steal Something”

November 15th, 2015 - By Ashley Monaé
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Khalid Breezy, Petros Smalls, Deebo Ater Abdulahi Haji Ali Mohamed, Andy Gambino Nelson Mahad MohamudSimply Racism, made them apologise tho

Posted by Francis Ose on Tuesday, November 10, 2015


Earlier this week on Tuesday (Nov. 10), a video of an employee barring a group of African-American teens from an Apple store in Melbourne, Australia surfaced.

In the footage that has since gone viral — thanks to the students taking the matter to social media to express their outrage — the employee is clearly seen and heard refusing the male students entry into the store. When they question his refusal he tries to dance around the subject, but finally musters up the courage to say, “I’m a bit worried about your presence in our store.” “They’re just worried you might steal something,” he continues, followed by, “it’s okay.”

The teens appear both shocked and confused by his statement, but due to the color of their skin it’s one that they figured would happen sooner or later as a young black man. What makes you think we’re going to steal something?” they ask. “This conversation is over,” the employee replied insisting that they leave the premises.

Francis Ose, the teenager who recorded the video, has already reached over 3,000 shares and hundreds of comments on his Facebook upload of the video that shows the racism exhibited by the Apple employee.
Student Maboir Ater told ABC News that it was not the first time he has experienced “racial profiling.”
When we walk into a store with a group of minimum three people, the security watches us – they follow us and that just makes us feel like we’re not welcome in the store, he said. “They judge us before we can show our character. It’s because we’re teenage boys, but also because we’re black teenagers,” he continued. “They see us and think of all the stereotypes.”
Since the incident took place and the video went viral, Apple CEO Tim Cook released a statement regarding the employee’s unfavorable actions and spoke on his concern of blatant racial profiling not happen in their stores, stating:

Apple is open.

Our stores and our hearts are open to people from all walks of life, regardless of race or religion, gender or sexual orientation, age, disability, income, language or point of view. All across our company, being inclusive and embracing our differences makes our products better and our stores stronger.

While I firmly believe that this was an isolated incident rather than a symptom of a broader problem in our stores, we will use this moment as an opportunity to learn and grow. Our store leadership teams around the world, starting in Australia, will be refreshing their training on inclusion and customer engagement. These are concepts and practices they know well, but can always stand to reinforce.

With all the negativity and hate being spewed in America, regarding injustices against those of the black community, enough is really enough. Seeing that racial profiling is universal is saddening because no one is safe from stereotypes or prejudgment.

But after viewing the footage, I can say that the one thing that I was happiest about was the fact that the teenagers didn’t act out or try to retaliate. Instead, they acted sane, holding their rightful ground and asking why the employee thought they’d steal something.

The damage of situations like this is long-lasting, as people of different backgrounds play into the silly and ridiculous stereotypes of black boys/men being the ones to run off with your purse.

I am in no way racist, but I’m sure if those teenagers were white and not black this incident would have never even happened. I respect Cooks’ apology, but there was no way Apple could go on being this universal brand if this matter wasn’t nipped in the bud. Sometimes apologies aren’t enough.

Apple’s Mixed Financial News Indicates They Need To Come Up With A Shiny New Toy

April 24th, 2013 - By Tonya Garcia
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AP Photo/Andy Wong, File

AP Photo/Andy Wong, File

Because the global economy is still somersaulting its way out of the recession, somewhat good news is enough to make people breath a sigh of relief.

Then again, we’re talking about Apple here. The tech giant announced yesterday that net profit for the company was down 18 percent year-over-year in Q2 to $9.55 billion. But sales were up 11 percent to $43.60 billion; 37.4 million iPhones were shipped out, up 6.6 percent; and 19.5 million iPads were shipped out, up 65 percent from the prior year. Even crazier, the company has $145 billion in cash at its disposal. Like, just lying around. I would like some of those dollars.

With its stock price off dramatically, the company has decided to buy back shares and announced an increased dividend for shareholders. That sent the stock price up and up, meaning it’s hovering around the $405 per share mark. That’s down (check out the graph in the next link), but still, wow. Experts and onlookers are saying that these results are a clear indication that the company needs a big, shiny new thing to jump start the excitement again. CEO Tim Cook said we’ll have to wait until the fall for that.

Today, however, that’s exactly what everyone says Apple really needs. New products would give the company a shot in the arm. Fortune notes that Apple has talked about entering new categories. “This (hopefully) suggests something more than a iPhone5S – same form factor with some new tricks,” the article says. ZDNet also takes a closer look at the prospect of new products, software, and services, saying it all sounds “promising.”

In the meantime, Apple will host a Worldwide Developers Conference June 10 through 14. “At this year’s WWDC, there will be more than 1,000 Apple engineers on hand presenting over 100 technical sessions for developers,” writes Mashable. Cost: $1,599 with tickets on sale tomorrow morning.

What new product or service would you like to see Apple come up with?

Apple’s Latest Media Move: Tim Cook Open Up to the Press

December 6th, 2012 - By Kimberly Maul
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AP Photo/Marcio Jose Sanchez

Is Apple putting its CEO Tim Cook on some sort of media offensive? Bloomberg Businessweek spoke to Cook, his first in-depth, wide-ranging print interview since taking the top title in August 2011. Additionally, Cook will appear on NBC’s Rock Center tonight, in an interview with Brian Williams.

In the interview with Bloomberg Businessweek’s Josh Tyrangiel, Cook discussed his personality and dealing with the fame of being Apple’s CEO; the changes the company has made while still holding on to its core values; the Apple Maps debacle; the recent firings of Scott Forstall and John Browett; and Apple’s product line.

“Not allowing yourself to become insular is very important—maybe the most important thing, I think, as a CEO,” Cook said during the interview. “Now fortunately, I think it would be really hard for a CEO of Apple to become insular, but maybe it could happen. I don’t know. But between customers and employees and the press, you get a lot of feedback. The bigger thing is processing and deciding what to put in the distraction category vs. where the nuggets are.”

One major revelation was that Cook, who has spearheaded transparency and charitable programs during his time at Apple, plans to bring some Apple manufacturing to the US in 2013.

“Next year we’re going to bring some production to the U.S.,” Cook told Bloomberg Businessweek. “This doesn’t mean that Apple will do it ourselves, but we’ll be working with people and we’ll be investing our money.”

The news turned around Apple’s stock price today, which had fallen on fears that taxes resulting from our fall off the fiscal cliff would impact how much investors would take home.

But all the talking with the media is surely one more of Apple’s very calculated media moves, like their big events to announce new products. USA Today brings up the ongoing legal battle with Samsung and the onslaught of competition, which, mimicking its iconic logo, could take a bite out of Apple’s market share. Part of the Apple brand was so intrinisically tied to Steve Jobs, now that some time has passed maybe the company is trying to build a stronger bond between the Apple brand and Cook? If that’s the case, will it work?

Get Ready to Lose Your Mind: The iPad Mini is Here!

October 23rd, 2012 - By Tonya Garcia
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AP Photo/Marcio Jose Sanchez

Our Twitter feed was on fire with the Apple presentation, which wrapped up just a short time ago. Everyone had been anticipating the iPad Mini and — Behold! — the image above is that of Phil Schiller, Apple’s SVP of worldwide product marketing holding one aloft for all the world to see.

It’s 7.2 millimeters thick (!), 23 percent thinner than the current iPad, and weighs .68 of a pound. According to USA Today‘s live blog of the event, “Among the iPad Mini nuts and bolts: an A5 dual-core chip, 5 megapixel iSight camera on the rear of the tablet which can shoot 1080p HD video, 4G LTE and Wi-Fi support as well as the new Lightning connector available on the iPhone 5.” But, the 16GB version starts at $329; 4G starts at $459. It’s already up on the Apple website. It’ll ship on November 2.

Business Insider notes that Apple’s stock dropped immediately after the announcement of the Mini’s price. The New York Times live blog of the event says the price tag is a mere $30 more than the recently released iPod Touch (so why would you buy that?) and more expensive than the Google Nexus 7 Tablet ($200) and the Amazon Fire ($160). For more on that, check out this article on Ars Tecnica, which lays out all of the seven-inch tablet options and their specs.

The company also introduced the 13-inch MacBook Pro, which is 3/4 of an inch thick, weighs 3.5 pounds and costs $1,699. And there’s a brand new iMac desktop priced at $1,299, shipping next month.

We tweeted some of the trivia that CEO Tim Cook dropped during the presentation as well. A few of the highlights:

100 million iPads were sold in the summer quarter, more than all of the PC-maker competition combined.

35 billion apps have been downloaded from the Apple Store.

-And separately, from the Times live blog, iBooks, digital textbooks, are available to 80 percent of American high schools.

So, will you be getting an iPad Mini? Maybe adding it to your holiday wish list?