(TheLoop21) — From Run DMC rapping about “My Adidas” to Nelly waxing poetic about “Air Force Ones,” sneakers have been a fabric in pop culture for years. Now, thanks to e-commerce and rapid fans, sneaker culture is becoming its own beast. One of the leading voices of it is G-Roc of TheShoeGame.com. For the last four years G-Roc has kept the world abreast on the latest sneaker news ranging from release dates and store openings. He’s sat down with everyone from Fat Joe to DJ Khaled to talk about footwear the same way you probably do with your friends at home. His connections throughout the sneaker and entertainment industry also allow him to give you fresh content and perspectives on footwear, unlike other sneaker sites that simply post pictures.

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