By Lauren DeLisa Coleman

BlackBerry’s PlayBook officially hits the shelves today. The latest addition to the tablet world came up against some mixed reviews leading up to its release, so we decided to investigate for ourselves at the company’s big launch party last week in New York City. Watch as we talk with some of the developers about what the real deal is behind some of the features, get answers to some of your questions previously Tweeted to me, and see what one special celeb, who stopped by the party, really thinks about the PlayBook.  Check this out!

Lauren DeLisa Coleman is a writer, host and thought-leader specializing in the diverse segment of the Gen Y demo, tech and its convergence with socio-economic concerns. She is also the CEO and founder of Punch Media Group, an edgy digital media and entertainment company which develops pop culture experience and branding strategy across digital platforms. Follow her @mediaempress

(Fast Company) —  According to Jeff Bezos, Amazon’s chief, $1 billion of his company’s sales came via mobile accounts over the last year, and tablets could “over time” become a “meaningful additional driver” he thinks. Is he kidding? They already are.

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