All Articles Tagged "super bowl"
With the year soon coming to an end, many advertisers have their eyes set on one of the biggest campaign opportunities of the any year, Super Bowl. Already sold out and going for as much as $4 million a slot, one can only imagine what companies have up their sleeves to get our attention and capture our business.
But until that time comes, it’s kinda fun to think about the commercials that left a lasting impression on us throughout the year. Are there any that come to mind? If so, what was it about the ad that kept you glued to your television? Here is a look back at some of the most memorable commercials of 2013. Of course there were many but these instantly came to mind.
Everyone knows Super Bowl Sunday is a big advertising day. This year’s will be no different.
Fox has sold all the last of its in-game Super Bowl commercial spots, at an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast reports Ad Week.
According to the magazine, latecomers who wanted to break into the NFL’s marquee event invested as much as $4.5 million per 30-second spot.
“The in-game inventory is sold out, but we still have an incredible array of programming available,” said Neil Mulcahy, EVP of Fox Sports ad sales. He added that the day will kick off with a special opening ceremony in New York’s Times Square set to air on Fox Sports 1.
The advertisers that have grabbed Super Bowl time are the usual lot — beer giant Anheuser-Busch InBev, Pepsi, Doritos and Mars. And Dannon confirmed that it is returning to the broadcast with a 30-second spot for its Oikos brand of yogurts, and GoDaddy is in for a pair of ads that hopefully won’t be as disturbing as they were last time, reports Ad Week. Some automakers will debut 120- and 90-second ads
“The inventory is moving quickly around our live-streaming product,” said Marla Newman, SVP of Fox Sports digital ad sales. Last year, 10 million people watched online. “Naturally, the spot loads will be similar [to the linear broadcast], but the advertisers may be different. Many of the clients who are buying time in the stream are in-game as well, but this is also a great opportunity for us to serve those who may have been shut out of the broadcast.”
Newman thinks the Super Bowl will be the largest live-streaming event of the year. She said that Fox is confident that they will double CBS’ year-ago traffic.
“Last year’s Ravens-49ers blackout brawl averaged 108.7 million viewers and a 46.4 rating/69 share. CBS sold spots for $3.8 million per :30, although a number of late buys topped the $4 million mark,” reports Ad Week.
Big corporations are raising eyebrows at the price tag for Super Bowl always expensive ad spots. With the cost up to a whopping $4 million per 30 seconds, some popular brands are skipping out on one of the most prestigious commercial spots of our time, Business Insider reports.
Over the past five years, the cost of landing an ad spot during the Super Bowl has risen drastically. In 2008, no brands complained about paying $2.7 million. But last year’s $3.8 million price tag started to alarm some of the usual Super Bowl brands — like GM. ”We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense,” said CEO Joel Ewanick.
The frugal chief executive got canned and replaced by Tim Mahoney. Despite the hefty costs, Mahoney plans to advertise on the upcoming Super Bowl. “The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks,” he said.
Of course, not everyone agrees with Mahoney. The Subway sandwich chain is rejecting the Super Bowl’s $4 million sticker price and looking for a better option. “You can make an argument that the total cumulative audience across the Winter Olympics is actually bigger than what you are going to get in the Super Bowl,” said CEO Tony Pace. According to Nielsen, 108.4 million people watched last year’s Super Bowl. The 2010 Winter Olympics attracted 24.4 million primetime viewers. And according to NBC, “190 million people watch[ed] some of the games on one of NBC Universal’s networks.”
Even Cars.com, which has been a part of the Super Bowl for the past six years, is opting out of February’s football frenzy. Business Insider says the site does not have a campaign that would justify paying that kind of money. Instead, the auto company just plans to distribute their ads throughout next year.
The number of dropouts, however, could be insignificant. Fox still sold 85 percent of its Super Bowl TV spots by the end of August. This year, you will see Nestlé’s commercial for their new Butterfinger peanut butter cup. And in competition with Pepsi and Coke, SodaStream will launch its first official TV commercial on the Super Bowl.
Stay tuned for the Super Bowl XLVII on Feb. 2. Bruno Mars will be performing!
One New York City room on AirBnB is so scroungy and cramped that many users may wonder if it’s even worth its original price of $91 per night. But simply because of Super Bowl weekend, the pricetag on the “small, stuffy, private room” skyrockets to $427 a night, Mashable reports.
Usually, AirBnB is a source of low-cost rooms or apartments for the travel needs of users from around the world. But when it comes to the Super Bowl, affordability goes out the window. Simply offering a bed, some pillows, A/C, and a nightstand, the cost of one room rises from $159 a night to a startling $640 during the NFL-crazed weekend.
Those prices become more inflated as accommodations move closer to MetLife Stadium in East Rutherford, New Jersey — where Super Bowl 2014 will be held. According to Mashable, “One New Jersey home eight miles away is renting at $1,599 a night for the game, up from $320. This Montclair crib with a heart in the window (and ‘plenty of TV’s for anyone who wants to watch from home’) is $640 a night for most of January. Then, on Jan. 26, it soars to $3,199 for a single evening.”
One ad titled ”2014 SUPER BOWL RENTAL HOME” 20 minutes away from the stadium offers a 2,200 ft home for $2,548 from Jan. 27 to Feb. 3.
Whether they’re slightly more generous or unaware of the added value Super Bowl weekend places on their rooms, some hosts are still offering their spots for a decent price. A spacious apartment located in Red Hook, Brooklyn is being offered for only $181 per night during the football celebration. Another room located in Williamsburg, Brooklyn only costs $80 per night during the Super Bowl.
“When it comes to setting custom prices for special occasions and holidays,” Mashable concludes, “the Super Bowl is practically Christmas for these hosts.” This sounds like something that people across the country can take advantage of when a major event comes to town. But how would you feel about a stranger sleeping in your spare room?
Separately and just because, the clip below was made by the folks at AirBnB from Vine videos submitted by users. Enjoy!
There are two sides to every argument! Lauren R.D. Fox argued on the side of Bey’s attempts to strictly control her image. Here’s CAP’s opposite take on the issue. What do you think?
There are so many things we don’t know about our girl Beyoncé, but the one thing we do know is that she certainly likes to be in control of it all. One might even call her a control freak. First Mrs. Carter fired her manager and father in 2011 so she could have full control over her career. Then in 2012 after the birth of baby Blue Ivy, the Carters sought legal control over baby Blue’s name by unsuccessfully attempting to get the name trademarked. Now, in 2013, Bey has shut out professional photographers from her Mrs. Carter tour to prevent the release of unflattering photos.
At the Super Bowl Half Time show earlier this year Beyoncé gave us some of her fiercest moves and most unflattering faces, which were posted all over the Internet to Bey’s dismay. Beyoncé’s publicist made a request for the photos to be removed, but this clearly fell on deaf ears since, to this day, you can do a quick Google search and easily find the many faces of Beyoncé during the Half Time show.
Ok Bey. We get it. You’re successful, beautiful, and borderline perfect and you don’t want any photos released that convey otherwise. But it’s starting to get to the point that you come off a bit neurotic, shallow, and narcissistic. We have all seen what you look like all dolled up for the photogs, but it actually adds a human element to actually see you making oogly faces just like the rest of us when we are throwing down our best moves on the dance floor.
For me, even with all her fame and grace, Bey has always seemed like an Every Girl that says “Aww Snap!” when her favorite song comes on, high fives you when you tell her how you told some heffa off, and ties an old scarf on her head before she goes to bed just like the rest of us. She just happens to also be ridiculously gorgeous and talented. But being so concerned about a few pictures that were released following the Super Bowl that people paid about five seconds of attention to and certainly didn’t overshadow her awesome performance on game day makes me think she is not as down to earth as I thought she was.
Also, this professional photographers ban seems a bit absurd since the iPhone takes photos just fine. If not the professionals, fans will certainly still be snapping away. I have already seen several pictures from the Mrs. Cater tour on Instagram from just about every show she’s done so far.
Beyoncé has made it clear that we will only get access to what she wants us to have access to. Even if she has to take every camera and camcorder up out any room she enters. And I understand that no one wants a less than becoming photo floating around and that she has built up an empire off her voice and image. But she may want to take a moment to think about the message she is sending by being so obsessed with the photos that hit the Web. This girl really needs to lighten up and stop taking herself so seriously sometimes!
I really hope that her fear of taking a bad picture doesn’t prevent her from GIVING IT in her dance routines at her concert because I, for one, am looking forward to seeing all those ugly faces when I hit the Mrs. Carter Show World Tour this summer.
The Donald Is Trippin’ Again: According To Trump Beyoncé’s ‘Suggestive’ Halftime Performance Was Scandalous
It’s not surprising at all that big-mouthed billionaire, Donald Trump expressed his opinion on Beyoncé Knowles-Carter’s highly anticipated Super Bowl halftime show performance, as he seems to have no qualms with voicing his unsolicited opinions about any and everything. What was a bit surprising however, was how he felt about the performance. In a February 6th interview with Howard Stern, he expressed that he believed Bey’s performance to be inappropriate, but not before stating how much he likes her husband, Jay-Z.
“I like Jay-Z a lot, but I will tell you this, at the Super Bowl when Beyonce was thrusting her hips forward in a very suggestive manner, if someone else would have done that it would have been a national scandal. I thought it was ridiculous … I thought it was not appropriate.”
He went on to state that he felt as though he was one of few that took notice of her distasteful performance and how he couldn’t understand it because people have been ripped to shreds for less.
“I’ve seen things for far less that people have made a big deal out of, but I haven’t even heard anybody mention it. I think I may be mentioning it now to you for the first time… The way the ‘so and so’ was thrust forward continuously, I was saying “Give me a break”. There’s been no mention of [her scandalous behavior]. So obviously, it must not have been so bad. She gets a pass.”
Umm, thanks for your two cents Trump.
What do you think of his reaction to Bey’s halftime performance? Did you find it to be inappropriate at all?
Jazmine Denise is a news writer for Madame Noire. Follow her on Twitter @jazminedenise.
Last night I desperately wanted to tweet, “has anybody seen Keyshia Cole tonight,” but I didn’t. Because I thought that would be rude. And I think before I tweet (mostly). But after seeing the foolery that was going on on Keysh’s timeline, I feel like I would have been justified saying whatever the heck I wanted. See for yourself:
Confused what the heck Keyshia Cole was on — again? So is just about every other person on Twitter who went in on her for the second Sunday in a row. I would have thought last week’s Twitter lashing would have been enough for the singer, who is soon about to fade into social media oblivion and become more popular for her tweets than her tracks, to get her act together, but she essentially invited the backlash this week.
See before that “hello” everyone was chilling, including Keyshia. Then for whatever reason — like a child who throws a tantrum in the middle of the grocery store because they aren’t being paid enough attention — she decided to rile up the masses and bring up last week’s business. And then have the nerve to ask “ya’ll still mad?” I think a better question would be “You’re still thirsty?”
And as far as her staying on people’s minds, it’s more like Michelle stays on hers. I’ve never seen someone go so far out of their way to repeatedly shade someone a week after the fact. I think @quietbut_DEADLY summed up Keyshia’s motive perfectly: “You’re tending now. Happy?” Keyshia should remember tweets don’t equal dollars. If she wants to keep eating and not go back to buying Steve Madden’s to wear on the red carpet she might wanna chill. One hundred thousand doesn’t go that far
Besides getting busy in the boxing ring, one thing everyone knows about Floyd Mayweather is that he loves making money and showing it off.
However, he’s now suing a New Orleans wine bistro for using his name as well as the Money Team name – his crew which includes Justin Bieber, his girlfriend Miss Jackson and possibly still 50 Cent – to lure in patrons and getting pretty big pay off during Super Bowl weekend.
In the lawsuit, Mayweather says The Wine Bistro advertised everywhere that he and the Money Team would be hosting a party with DJ Drama on February 1st. The problem is that Mayweather says neither he nor anyone from the Money Team agreed on any such appearance for the establishment. He is concerned that they made lots of money from his name and his fans will be upset with him for not appearing.
Part of the reason it seems Mayweather would not have ever appeared at this place is because he says he makes upwards of $100,000 per appearance and it’s very possible that The Wine Bistro would not have been able to afford that.
He’s asking that they not ever use his name and also for a lot of money, although the actual dollar amount has not been revealed.
You know what? We can’t even be mad at Floyd for this one. Sure, he’s cocky and extravagant but when your name is being used to make a profit and you don’t see any of it (not to mention you didn’t agree to it), it makes sense that he would take legal action. Many celebrities will take to their social media accounts to just debunk any rumors about them making appearances but they won’t take it any further if word that they will be appearing has already gone past their reach.
There’s been no response from The Wine Bar.
We’re certain by now you’ve heard about the email Beyonce’s publicist, Yvette Noel-Schure, sent to BuzzFeed earlier this week asking them to take down photos the Bey machine deemed unflattering, and in response BuzzFeed decided to highlight the seven pics in an entirely new post. Everyone, particularly the non-Beylievers, got a good laugh out of that, but Baddie Bey and Yvette got the last one because Getty has now taken down the images so that no one can even purchase them anymore and try to put Bey on blast again.
Gawker did a little investigative reporting and noticed five of the seven pics in question are now MIA from the image agency. The two that remain are the inner-thigh, almost crotch shot and another of her standard, “I’m about to pop my back so hard you’d think it was gonna go out” moves. And of course Gawker found some more images that one could say are equally unflattering — if you actually thought the others were — that are free of charge because, as they say, “that is how the Internet works.”
I guess we could say yay for Bey, but I think her and Yvette’s reaction to these pics has been about as over the top as her moves on stage, to say the least. I freak out if a busted picture of me pops up on Facebook but that’s because I don’t have 275,000 others to balance it out. I also get annoyed because it’s usually pic in which I was actually trying to look cute and the result was “try again.” Beyonce was dancing — to put it mildly — in these photos, i.e. getting it, and to be honest these shots capture just how hard she was going. She can’t possibly expect every capture to be a glamor shot pop, locking, and dropping it like that! And when I look at these pics I don’t think eww, I think, “Get it B!”
I know we’re supposed to believe King Bey’s superhuman and all but I want them to let the reigns go just a tad. You can’t be 120% manufactured perfection all the time. Besides, you’re now giving the likes of Kanye Westan excuse to demand Getty take down pics of him in his Givenchy skirt during the Hurricane Sandy relief all because Lord Jamar put out a diss track about him looking a mess. What you say? (Not to me) He is a Divvvvvaaaaaaaaa!
This is a trend I’m not trying to see more of.
Do you think Beyonce and her people are justified in having those pics removed or are they overreacting?
With iconic wax figure-making Madame Tussauds, a lot of the celebrities that are immortalized in wax can be a huge hit or a miss, but the four new figures made to honor Whitney Houston are all on point. So much so that it’s kind of creepy…
Made in London, the four figures, which cost $1.2 million to make, are all an ode to some of Whitney’s most iconic moments, including her 1991 Super Bowl performance of the national anthem, a version of the singer dressed as she was in the video, “I Wanna Dance With Somebody,” her role as Rachel Marron in The Bodyguard, and a figure that is supposed to be Houston wearing a gold dress for a photo shoot for her final album in 2009. This is the first time in about 200 years that Madame Tussauds has made multiple figures at one time for the same person, and all four of these bad boys are going to different cities.
You can catch Super Bowl Whitney whenever you’re at the Madame Tussauds in Washington D.C., the “I Wanna Dance With Somebody” figure in Las Vegas, Bodyguard Whitney in Hollywood, and Whitney in all her gold sequin glory in New York. They will be doing a big reveal here in NYC today.
In a statement to Madame Tussauds, Whitney’s sister-in-law and manager, Pat Houston, said that the idea to honor Whitney’s career and do so at almost one year since her death was something they knew her fans would appreciate. “We were extremely honored when Madame Tussauds approached us about doing four figures of Whitney from different points in her 30-year career. This is something we are excited to do for the fans.”
So what do you think of the wax figures? I personally think they’re fabulous and spot on, especially the one in the gold dress and Whitney at the Super Bowl, but how about you? Let us know below! And get more information on her figures at Madame Tussauds’ website.