All Articles Tagged "super bowl"
The NFL has added $15.1 million to the lawsuit they’ve filed against rapper MIA over her 2012 Super Bowl performance in which she gave the audience the finger.
At first, the NFL was only looking for $1.5 million. The new, much higher figure comes from the NFL’s argument that the finger damaged the NFL’s “wholesome” image. Moreover, the league is arguing that her appearance is tantamount to an advertisement. She performed for two minutes and 10 seconds.
MIA took the lawsuit public in September. At that point, she had been going back and forth with the NFL for about a year and was accused of “resisting arbitration.”
“The claim for restitution lacks any basis in law, fact, or logic,” was the response from MIA’s lawyer.
The paperwork she and her lawyers filed also says there were 222 complaints filed for the show. The year of Janet Jackson’s “nipple-gate,” there were 542,000.
In another portion of the response, MIA notes that the players and coaches themselves do the same and worse while on camera. Not to mention what the players are doing off the field. (Like getting accused of murder.)
Sounds like the NFL is overreaching. Thoughts?
Next month will mark the 10th anniversary of the n*pple attack that occurred on Feb. 1, 2004, which shook the moral compass of a nation and changed our perception of what is safe and what is too much in the modern world. Lest we forget.
Okay, I mock the incident, but there is no denying the impact that Janet Jackson’s single exposed studded and appliquéd boob had on the country. During the Super Bowl XXXVIII halftime show, Justin Timberlake snatched a panel of fabric off of Jackson’s costume, revealing to the mostly at-home viewing audience a split second of Jackson’s right breast. What should have been a moment of fleeting debauchery (and one hard to claim as an unexpected “wardrobe malfunction” when the boob comes out at the very part of the track where Timberlake sings about having you naked by the end of the song) became a multi-year public battle over decency, race and gender politics, which many would argue was completely overblown.
And according to the The Grape Juice, it seems like Michael Powell, former FCC chairman (and son of former Secretary of State and retired four-star general, Colin), is one such person, who wasn’t feeling the hype around the incident, even as he played a major role in it. But as the website reports, Powell tells ESPN The Magazine, which has a feature story this month on the 10th anniversary of the controversial halftime show, that he now feels the outrage was unfair.
From Grape Juice.net:
“I think we’ve been removed from this long enough for me to tell you that I had to put my best version of outrage on that I could put on. Part of it was surreal, right? Look, I think it was dumb to happen, and they knew the rules and were flirting with them, and my job is to enforce the rules, but, you know, really? This is what we’re gonna do?” Powell also said the treatment of Jackson and Timberlake – who were lambasted for causing ‘an outrageous stunt’ – was unfair. “I personally thought that was really unfair,” he said. “It all turned into being about her. In reality, if you slow the thing down, it’s Justin ripping off her breastplate.”
It was true that the protest was mostly led by religious and nanny-state decency groups like The Parents Television Council and the Traditional Values Coalition, however, there was no mistaking the gender and racial component to the outrage as well. America has long held a double standard over the boob: While it is cool to make it erotic for advertising beer and selling the machismo of male television characters, the act of women showing their breasts outside on their own volition, including innocuous acts like breastfeeding a child, becomes a matter of hysteria. Adding to the moral outrage was the fact that Jackson’s cohort managed to to skirt away from the controversy unscathed by claiming ignorance to the whole setup. Media outlets often framed the incident in such a way, which made it seem as if Jackson the temptress had lured innocent Timberlake, who was still transitioning from his boy-band days, into lewd and unconscionable acts. However, as Jamilah King recently wrote in her analysis of Timberlake and his history of misappropriation for ColorLines:
But when sh*t hit the fan after the 2004 Super Bowl when he exposed Janet Jackson’s nipple on live television, he was able — after making a public apology on CBS — to easily revert back in the public’s imagination to the wholesome white boy who made pop songs for teenage girls. And that’s what becomes tricky with Justin, that his whiteness acts as both an entryway into a popular culture and a buffer against its criticisms. Janet’s career, on the other hand, stagnated. (Black comedy legend Paul Mooney famously dubbed the scandal her “n*a wakeup call.” And Chris Rock blamed her exposed “40-year-old breast” for creeping censorship in American television.)
A few years later, Jackson would speak on the incident to Oprah Winfrey, saying in an interview that while she still considers Timberlake a friend, she also felt that he failed to stick up for her after the incident. A few years after the debacle, Timberlake reportedly admitted that he could have been more supportive of Jackson, although he wasn’t sorry for apologizing to the general public, who was offended by their collective actions.
It should be noted that during the time of the incident, 500 US soldiers had died in the war in Iraq (along with untold amounts of civilians) and government officials were preparing the general public for the potential of a longer stay than what was only supposed to be a short regime change. Therefore, N*pplegate, as it would later be termed, would act as a welcome distraction from the growing public outcry to end the war. It would also become a rallying call for more stifled free speech. The FCC brought back the five-second delay for live events as well as other censoring measures. Congress would pass and George W. Bush would sign into law The Broadcast Decency Enforcement Act, which increased fines for indecorous acts from $32,500 to $325,000. As a result of the measure, CBS, the network that broadcast the halftime show, would be hit with a $550,000 fine. Those fines would later be dropped after an eight year legal battle, which found its way in the hollow chambers of the Supreme Court. That’s right, Janet Jackson’s n*pple was at the center of a Supreme Court case.
The “Rhythm Nation” singer’s boob would also help revolutionize how we viewed video content. Not only had Jackson’s boob become the most replayed moment in TiVo history, but it also brought in the on-demand company around 350,000 new subscribers. Jawed Karim, one of the three co-founders of the user-generated and video-sharing site, reportedly said the idea for YouTube was sparked after realizing the difficulty he had finding videos online of her semi-naked boob. Matter of fact, online video searches for Jackson’s boob would later be the reason behind her induction into the 2007 Guinness World Records as both “Most Searched in Internet History” and the “Most Searched for News Item” respectively.
It’s hard to say how the future will frame this incident. In retrospect, the reaction was very heavy-handed. However, there is no denying that the halftime incident has a round and firm place in history. I would even go as far as to say that it would be appropriate to honor her right breast as a black history fact.
You know the Super Bowl is here when you start seeing teasers for the ads.
The commercial blitz is heating up and, as usual, there are some big names and unexpected surprises in store. Among them, the fact that Don Cheadle will be repping Bud Light. With a llama. And Arnold Schwarzenegger in a wig. And Reggie Watts freestyling in a limo. Oh.
The teasers are newly released in advance of the big game. And they pose a ton of questions. Who’s house is Don going to? Who’s playing ping pong with Ahh-nold? Who’s the bride?
It’s part of a campaign with the tagline “Up for whatever” and a corresponding #upforwhatever hashtag.
These days, all sorts of celebs are lining up to add a quirky spin to ads, television shows, and video clips. Cheadle has shown his sense of humor before, so this could be the set up to something good.
Below, Reggie Watts on the mike. Any ads you’re looking forward to?
And here’s Ahh-nold doing who knows what.
[h/t Business Insider]
The Super Bowl is less than two weeks away! As the Seattle Seahawks and Denver Broncos gear up to kick some football butt at MetLife Stadium, New York and New Jersey have become even bigger hubs for swindlers and scoundrels as normally cheap accommodations skyrocket to shockingly expensive price tags.
If you’re looking for some mercy on your pockets, don’t bother searching for a hotel. According to Business Insider, to snag a room at Hyatt Andaz on 5th Avenue, you’ll have to set aside $900 per night. The Waldorf-Astoria can’t even accommodate you because all their rooms are sold out. Your best bet, at this point, is AirBnB.
Normally, owners hoping to make some extra cash on the side, upload pictures of their accommodations to AirBnB to entice budget-conscious vacationers to click “Book It” on cheap rooms, homes, or apartments. Taking advantage of the lucrative NFL weekend, owners have flocked to AirBnB to make a buck off Super Bowl fanatics from all over country. One owner, Spencer, is renting his “glam” four-bedroom Greenwich loft – which he boasts was once a hat factory – for an astounding $12,150 for Super Bowl weekend. That’s $4,050 per night!
Even more costly than Spencer’s hat factory home is a SoHo apartment that will cost you about $20,000. The loft’s main selling points are a jacuzzi tub, steam shower, as well as brand spankin’ new appliances. You can bring up to eight guests for a whopping $6,500 a night.
Much more affordable is Corey Thibodeau’s Chelsea two-bedroom apartment for $500 per night. It’s his first time putting his humble abode on the AirBnB. According to Business Insider, the 29-year-old said “he didn’t want to miss the opportunity to make some money.
The great thing about AirBnB, however, is that not everyone is ravenous for your money. You can find yourself a room for as low as $107. One room, accommodating two, boasts a spectacular view of the NYC skyline. And it’s only 13 minutes away from MetLife Stadium!
If you’d rather enjoy Super Bowl Sunday in the luxury of your own home, be sure to tune in on February 2, on FOX, at 6:30 pm – you won’t need to drop a dime on high-priced rooms or expensive hat factory lofts.
After the Seattle Seahawks butchered the San Francsico 49ers in a 23-17 victory at the NFL Championships, a female reporter approached the Seahawk’s cornerback — Richard Sherman — hoping for a quick how-my-team-pulled-it-off interview. And boy did she get more than what she bargained for when Sherman went on a tirade about his prowess on the field and his disdain for his opponent, Michael Crabtree:
“I’m the best corner in the game. When you try me with a sorry receiver like Crabtree, that’s what you’re going to get.” Sherman yelled during the post-game interview. Video below:
He didn’t bother to thank his teammates, his coach, or even analyze the game play to describe the Seahawks’ road to victory. He just puffed up his chest and gave his arrogant “I am the best” speech. (He claims Crabtree was talking trash throughout the game, but is that really an excuse?)
Sherman here is the perfect example of how not to act in a triumphant moment. The value of good sportsmanship, which Sherman seems to lack, shouldn’t only be applied to athletes, but to anything involving group unity. Here’s how to steer clear of being a Sore Winner Sherman at the workplace.
TMZ is reporting that former NFL star Darren Sharper was arrested on Friday on suspicion of multiple counts of rape.
According to their sources, Sharper’s name is connected with two sexual assaults, one in October 2013 and the other from…this month.
He was arrested in Los Angeles and later released on $200,000 bail.
The name(s) of the alleged victim(s) has not been released, of course, due to the nature of the alleged crime. So far, there has also been no word from Sharper or his attorney.
Wow. These allegations are shocking and become even more surprising when it’s someone many would consider one of the “nice guys.”
Darren Sharper retired from the NFL in 2011 as a five time Pro Bowler and Super Bowl champion (during his years with the New Orleans Saints). He is currently an analyst for the NFL Network. The league is right in the midst of the playoffs so it will be interesting to see if he will be on television this weekend during their conference championship games.
A court date has been set for February 14th. We will definitely keep an eye on this story and keep you posted with any updates.
With the year soon coming to an end, many advertisers have their eyes set on one of the biggest campaign opportunities of the any year, Super Bowl. Already sold out and going for as much as $4 million a slot, one can only imagine what companies have up their sleeves to get our attention and capture our business.
But until that time comes, it’s kinda fun to think about the commercials that left a lasting impression on us throughout the year. Are there any that come to mind? If so, what was it about the ad that kept you glued to your television? Here is a look back at some of the most memorable commercials of 2013. Of course there were many but these instantly came to mind.
Everyone knows Super Bowl Sunday is a big advertising day. This year’s will be no different.
Fox has sold all the last of its in-game Super Bowl commercial spots, at an average rate of $4 million per 30 seconds of airtime for the Feb. 2 broadcast reports Ad Week.
According to the magazine, latecomers who wanted to break into the NFL’s marquee event invested as much as $4.5 million per 30-second spot.
“The in-game inventory is sold out, but we still have an incredible array of programming available,” said Neil Mulcahy, EVP of Fox Sports ad sales. He added that the day will kick off with a special opening ceremony in New York’s Times Square set to air on Fox Sports 1.
The advertisers that have grabbed Super Bowl time are the usual lot — beer giant Anheuser-Busch InBev, Pepsi, Doritos and Mars. And Dannon confirmed that it is returning to the broadcast with a 30-second spot for its Oikos brand of yogurts, and GoDaddy is in for a pair of ads that hopefully won’t be as disturbing as they were last time, reports Ad Week. Some automakers will debut 120- and 90-second ads
“The inventory is moving quickly around our live-streaming product,” said Marla Newman, SVP of Fox Sports digital ad sales. Last year, 10 million people watched online. “Naturally, the spot loads will be similar [to the linear broadcast], but the advertisers may be different. Many of the clients who are buying time in the stream are in-game as well, but this is also a great opportunity for us to serve those who may have been shut out of the broadcast.”
Newman thinks the Super Bowl will be the largest live-streaming event of the year. She said that Fox is confident that they will double CBS’ year-ago traffic.
“Last year’s Ravens-49ers blackout brawl averaged 108.7 million viewers and a 46.4 rating/69 share. CBS sold spots for $3.8 million per :30, although a number of late buys topped the $4 million mark,” reports Ad Week.
Big corporations are raising eyebrows at the price tag for Super Bowl always expensive ad spots. With the cost up to a whopping $4 million per 30 seconds, some popular brands are skipping out on one of the most prestigious commercial spots of our time, Business Insider reports.
Over the past five years, the cost of landing an ad spot during the Super Bowl has risen drastically. In 2008, no brands complained about paying $2.7 million. But last year’s $3.8 million price tag started to alarm some of the usual Super Bowl brands — like GM. ”We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can’t justify the expense,” said CEO Joel Ewanick.
The frugal chief executive got canned and replaced by Tim Mahoney. Despite the hefty costs, Mahoney plans to advertise on the upcoming Super Bowl. “The Super Bowl is a great stage for showcasing the Chevrolet brand and our newest cars and trucks,” he said.
Of course, not everyone agrees with Mahoney. The Subway sandwich chain is rejecting the Super Bowl’s $4 million sticker price and looking for a better option. “You can make an argument that the total cumulative audience across the Winter Olympics is actually bigger than what you are going to get in the Super Bowl,” said CEO Tony Pace. According to Nielsen, 108.4 million people watched last year’s Super Bowl. The 2010 Winter Olympics attracted 24.4 million primetime viewers. And according to NBC, “190 million people watch[ed] some of the games on one of NBC Universal’s networks.”
Even Cars.com, which has been a part of the Super Bowl for the past six years, is opting out of February’s football frenzy. Business Insider says the site does not have a campaign that would justify paying that kind of money. Instead, the auto company just plans to distribute their ads throughout next year.
The number of dropouts, however, could be insignificant. Fox still sold 85 percent of its Super Bowl TV spots by the end of August. This year, you will see Nestlé’s commercial for their new Butterfinger peanut butter cup. And in competition with Pepsi and Coke, SodaStream will launch its first official TV commercial on the Super Bowl.
Stay tuned for the Super Bowl XLVII on Feb. 2. Bruno Mars will be performing!