All Articles Tagged "summer’s eve"
Hail To The Power of The Petition: Summer’s Eve Pulls Out of ‘BBW’ and ‘Chad and Ev’
Things are a lot less fresher on the “Basketball Wives” set because according to the anti-”Basketball Wives” petition on change.org, Summer’s Eve has pulled its advertising during the show and its expected sponsorship of the spinoff, “Chad and Ev.”
Petition creator Alexis M. posted the update on the change website yesterday along with an announcement that another company would be pulling its ads soon too.
“Just received a phone call from Summer’s Eve. They have decided to PULL ALL THEIR ADS from ‘Basketball Wives’ and upcoming ‘Eve And OCHO’!!!! YAY!
One other company has decided to pulled their ads from ‘Basketball Wives’ & ‘EVE And OCHO’ but they ask me not to announce it yet. I will name that company next week.”
Popular Critic points out that advertisers pulling out of the shows is only half of VH1 and Shed Media’s problem. Viewership of the once-popular series is also declining. Basketball Wives’ ratings have slipped from a season 4 debut of 2million viewers, to an average of 1.87 million viewers and now 1.74 million, according to Futon Critic. A lot of women probably stopped watching the show on their own after the slap heard around the reality TV world aired, but the notoriety of Alexis M.’s petition is no doubt playing a huge part in the decline. Just a few weeks into its effort, the boycott has already garnered 23,500 signatures.
These ladies might want to start exploring new career options.
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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17,000 Signatures And Counting: ‘Chad and Ev’ Boycott Moves On To VH1 Advertisers
In only a matter of a week, Alexis M.’s petition to boycott “Basketball Wives’” spinoff “Chad and Ev” has gone from 691 signatures on day 1 to 17,546 and counting, and now the creator is ready to turn up the heat.
Initially, the goal was simply to have supporters sign the petition and send e-mails to VH1′s CEO, now Alexis is attempting to not only hit Chad and Evelyn where it hurts but the entire network by going after its advertisers. She’s asking those who want to see this program off the air to send letters to companies that support the show through advertising or to stop buying these company’s products all together. Advertisers include Summer’s Eve, Garnier, Twix, Progressive Insurance, Bounty, Pepsi, Proactiv, General Motors, and Burger King, who Alexis reached out to personally. In a petition update, she wrote:
“I’m currently waiting on Burger King’s president to return my phone call. I sent him all the video footage of the ‘Basketball Wives’ violence. Burger King didn’t even know what ‘Basketball Wives’ is. The secretary was polite enough to view some of the video footage of the violence.”
There were reports that all of the organized backlash that’s come against the show since Jennifer Williams announced her lawsuit was prompting VH1 and Shed Media to file a counter suit against her for contract violations regarding bad mouthing the series and doing press without permission, but Alexis says she’s contacted VH1 and found out those rumors were false. So, without any official word from VH1 or Shed yet on these movements, it’s hard to tell what will come of the efforts but VH1 has to be just a little bit—or a whole lot—nervous about losing their “Basketball Wives” empire at this point.
Will you boycott products from these advertisers that support the show?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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Tags:
advertisers, Basketball Wives, Bounty, boycott, chad, Chad and Ev, Change.org, Evelyn, Garnier, pepsi, Petition, Proactiv, reality tv, spinoff, summer's eve, VH1, ViacomHuh?!?: 8 Media Moments That Made Us Go WTF
If you clicked on this list not knowing what to expect, you’re right. It’s going to be all over the place. This story stemmed from a very haphazard conversation we had in my office one day. Consider this your warning. This list is going to be a very random compilation of some of the more outrageous things we’ve seen in the media in the two decades or so. Whether the examples are somehow racially stereotypical or just a celebrity behaving strangely, it’s liable to show up on this list. So are you ready, cuz I’m ready. Let’s jump in.

1. Scary Spice
It was good to be a girl in the ’90s. It was the age of girl power. And no one embodied the phrase like the Spice Girls did. They were everywhere. As a girl, if you didn’t like the Spice Girls you had to at least pretend. Being that there was only one black girl, when a group of our white friends would “play” Spice Girls, most black girls happily chose to be “Scary” or if there was more than one black girl, a slight argument about who was going to play Scary might ensue. (Usually we just switched off.) We all thought they were the ish until we got older. And when we got older and more wise to the ways of the world perhaps we took issue to the fact that the lone black girl, was named “scary.” Now all of the “girls” were attractive and had cutesy little names except the black girl. Unless they meant “scary” in the sense that she was “uncannily striking or surprising” then it’s a little suspect.
Does the Latest Summer’s Eve Ad Cross the Line?
Can you imagine coming up with fresh, innovative ideas for any type of feminine hygiene product? I’m sure you might be able to think of a few clever ones, but then you’d have to consider the fact that your message would need to be shown on television, possibly at times when young ones are still up and we all know how kids love to ask questions. It’s not easy. But somebody’s getting paid to do it.
So in an effort to advertise their cleansing cloths, Summer’s Eve released a series of racially-targeted commercials. In the commercials, hands of varying skin tones simulate a woman’s vagina and relay messages.
Check out what the black hand/vagina had to say…
And the Latino vagina…..
And the white vagina….
Sooo… maybe the hand/vagina thing freaked you out… or maybe you picked up on some…umm…stereotypes? Either way, let us know what you think about these commercials. Do they work or is time someone go back to the drawing board?




