These days 50 Cent is known more for his business ventures than he is for his lyrics. The rapper turned business mogul sat recently to talk with Piers Morgan about everything from his experience getting shot and how his son dealt with the trauma to feeding hungry people across the world.

Check out a few quotes from the interview and watch the whole thing in the video below.

On his son:

Piers Morgan: What do you say to him [your son] about your life before he came along?

50 Cent: He was there when I was actually shot in the house. He was there he heard it.

It affected him in a different way and that made me even angrier.  Because after the process when I healed he still had issues. He’s like he’s sleep but he’s crying at the same time. And I have to shake him until he actually wakes up.

On his Father

Your father had disappeared.

I’ve never seen my father in my life.

Do you have any desire to?

Not now. I believe he could have helped me not make the mistakes I made earlier on. By just being there to provide basic guidance. I feel like my son now is a better version than me.

Has he ever tried to contact you, now that you’re famous?

No. No and I’m grateful for that.

Are you curious about what kind of man he is?

Wasn’t a whole lot of positive things in the environment. So I’m not sure who my mom could have interacted with that would have been more influential in a positive way for me at that point.

On his charitable efforts with the United Nations

You’re working with the United Nations. You even met the archbishop Desmond Tutu. You created these energy drinks. Tell me how this directly helps people?

The actual model is like the “Toms” shoe model where it’s one for one. Every bottle of this actual energy drink that’s sold, a meal is being provided through the world food program.

That seems to me the sensible way to get rich, powerful people to make a difference.

And I also think that when you have the opportunity to do a project like Street King and it comes form the right place because you’ve actually seen it.  Like I grew up in low income housing here in America and then I experienced something in Africa that is far more extreme than that.

Good stuff. This certainly makes me respect the man a little bit more. Check out the interview for the full context when you get a chance.

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By Alexis Garrett Stodghill

50 Cent has made hundreds of millions of dollars peddling everything from music to video games. Now he is bringing his viral marketing genius into a surprising new realm: celebrity philanthropy. With his new energy shot drink, Street King, 50 Cent plans to parlay his popularity into selling his millions of fans on helping him feed one billion Africans.

Here’s how it works. For every sale of Street King, the company will give a meal to a child. In a recent video making its rounds on the web the man also known an Curtis Jackson made his pitch to the youth market, hitching his plea for their help to the purchase of branded energy shots — a growing market. MTV.com reports:

In a heartfelt PSA-styled viral clip that the G-Unit general put out [Tuesday], he spoke on the importance of eliminating hunger and poverty in the world and called on his fans to help him do it.

“What’s up, it’s your boy 50 Cent,” 50 starts off in the video. “I’m actually out here in Austrailia on tour right now and man, I grew up without money but I didn’t grow up hungry. It’s a lot of people out there that are actually hungry, actually dying of hunger. And I feel like it’s our responsiblity to come together and do things to create a solution for this actual problem.” [...]

“What I’ve seen from this actual run, when I was out in Africa, was unbeilievable, the devastation and desperation of people who don’t know when they’ll receive their next meal” said 50. “Or if they’re going to receive their next meal. I want to feed a billion kids and I need your help to do it. I need you to utilize your energy, your voice, to provide additional motivation for me at times. My new project is called SK, Street King and y’all know the plan. I just told y’all the plan. I want to feed a billion kids. It’s your boy 50 Cent.”

50 Cent is also stimulating curiosity about Street King organically by wearing a dazzling “SK” medallion on his chain. Ever the grass roots instigator, it will be an interesting business lesson to see what other creative and entertaining methods this street king develops to draw attention to his new charity effort. 50′s previous acts of charity include performing for survivors of the Norway massacre more recently, as well as funding numerous programs for needy Americans through his G-Unity Foundation.

(HipHopDX) —  50 Cent is making good on his promise to help feed one billion children. The Hip Hop mogul has teamed up with Pure Growth Partners to launch Street King, an energy shot that will supply a child in need with a meal for every shot purchased (via HHNM). The shot will launch in September and be availale in Orange Mango and Grape flavors. For $2.49 to $2.99, the shot contains 100 percent natural flavors, no artifical colors and caffeine derived from coffee beans. Each shot has no calories, carbohydrates or sugar, and is fortified with gingko biloba and vitamins.

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