ARISE magazine editor Helen Jennings has long followed the global trends of the fashion industry, but in her new book “New African Fashion,” the veteran journalist sets her focus on the history and contemporary leaders in the realms of style and beauty on the continent.

She writes about her project:

Whereas previously Africa was only seen as a source of anthropological inspiration for international brands, now its homegrown talents are standing up and being counted too and riding the wave of interest in Africa’s broader cultural and economic ascension.

‘New African Fashion’ is a celebration of this moment. The coffee table book charts the long history and reverence of adornment on the continent, heralds African fashion’s early pioneers and profiles the best designers, models and street style photographers prospering today.

Sounds wonderful! Click through below to see images from five of Jennings’ favorite designers and brands, Gloria Wavamunno, Stiaan Louw,  Black Coffee, Maki Oh, and Christie Brown, and tell us what you think of their looks.

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