All Articles Tagged "stay at home mom"
Moms have always been the epitome of resourcefulness. If they have a problem with their child, somehow they have always been able to find a way to solve it and with the growth of the Internet and social media, mom ideas have become unstoppable.
“Someone will say they’re having a problem and they can’t find a seamstress, and someone else will say, ‘I have someone who helped me,’ ” Tamara Monosoff said to The New York Times. She created her invention, a device to stop children from unspooling toilet paper, eight years ago before the internet made sharing ideas so easy.
“It’s instantaneous, whereas for me, I was looking in the Yellow Pages.”
To save moms from going through the same difficulty she had in trying to figure out how to market her product, with virtually no resources to help her, Monosoff founded Mom Invented.
She has 6,000 Twitter followers and a website community of almost 20,000 mothers. Her company works to help “mompreneurs” by licensing and selling products under the Mom Invented brand.
“Whether they have a business background or not, they have their whole life experience to bring to the table,” Monosoff said. “That’s what I love. They’re not constrained by business jargon or business concepts. They’re like, ‘I’m making this thing; how do I sell it?’”
Monosoff is not alone in making big moves on the mommy front. Heather Allard created the Swaddleaze and the Blankeaze, two products she thought of when her baby daughter kept wiggling out of her swaddling blanket while she slept. Her inventions are little wearable baby blankets that keep the child in place.
At first, it seemed like her invention was a waste of time and money. In total she spent about $50,000 to market her product. But when she sold the rights to the product for six figures in 2008, things began to look up. Later on in the year, she founded Mogul Mom, an advice website for business driven moms.
For moms today with a solution to a common mommy problem, the sky is the limit and the answers to marketing products are only a click away.
By Charlotte Young
If you haven’t heard about Plum District, you’ve been missing out. Often called the “Groupon for Moms,” it’s the West Coast based deal site that employs hundreds of moms with the belief that mommies know what mommies want. Fast Company reports that this innovating company just secured $20 million in funding and is changing the way local sellers can use digital marketing to gain business.
The company has only been around for two years. But although it’s rather new among the Silicon Valley’s host of major corporations and big money players, Plum District has just acquired two other companies. One of its acquisitions is Doodle Deals, a deal-site for parents that gives Plum District a presence on the East Coast. The other acquisition offers an interesting business move—Chatterfly, a mobile rewards program that gives customers rewards for supporting local businesses. With its addition, Plum District will now be able to expand additional services to local businesses.
And that’s where the digital marketing magic strategy begins. At the head of the revolutionary company is CEO Megan Gardner, who envisions transforming her sales team into full-service consultants who will work to implement a host of digital options and strategies to local merchants.
Gardner’s team of over 200 sales representatives in over 27 markets across the nation aren’t your average Avon or Mary Kay lady and Plum District isn’t just recruiting the everyday stay-at-home mom.
Many of the company’s recruits are women with high experience in PR and marketing fields who have simply left the workforce to take care of their children. These women want to work for Plum District because it allows them the option to continue the job they love with the flexibility to work on their own terms.
“These women are salespeople,” Gardner tells Fast Company. “They care about the money, bonuses, and making targets.”
With the new digital ideas, the moms will be able to work on their iPad as they wait in the carpool line. They’ll be able to create services that empower local merchants and make business even more convenient to customers.
For as long as many of us can remember, we have seen the black women in our families work. Some scrubbing the toilets of other families, while others labored long, stressful office hours. Before it was the only way; most women had no choice. Becoming a homemaker-breadwinner hybrid, or superwoman, was the only option.
Thank God for giving us the strength and endurance to be more than we could ever imagine.
While white women used the feminist movement and education to get out of the home, black women have been searching for ways to stay inside. In our community it is a luxury to stay at home, an opportunity few black families can afford—whether it’s for lack of finances or a second parent.
Furthermore, there is also an underlying notion that being a housewife somehow diminishes one’s value, a belief that modern homemakers (particularly suburbanistas) are lazily wasting away their talents and academic achievements. It’s the place where traditional (or white) feminism and black womanhood conflict. But the rise of “mommy bloggers” and mompreneurs, such as Carol’s Daughter founder Lisa Price (who scheduled business hours around her family), are proof that there are benefits to being “kept,” and stay-at-homes moms are indeed utilizing their assets. Oftentimes, in more ways than they once did in the workplace.
Still, the decision to stay home is an internal struggle, as our hearts and minds pull us in different directions. Naturally, we want to be there for our children; we want to be present for every first and “complain” about the perils of carpooling. But, in the back of our minds, we also feel as if we will lose our independence in doing so.
I’ve been a stay-at-home mother for nearly three years and, in the beginning, my journey was one of isolation and confusion. Although most would attribute that to the percentage of unmarried black women, that was not the case at all, having the benefit of growing up with a stay-at-home mom, for me, this sort of self-sacrifice is normal if not ideal. Nevertheless, I also pride myself in being a smart, ambitious woman. So, when other women would give me that look in conversations or say things like, “But, you’re so smart,” I questioned my decision. In fact, at one point, I started interviewing again—thinking that was the way to be all-woman. And, during those interviews I realized I could never leave my children to help make someone else rich. It was also during that time I began to understand the window of opportunity I had. My decision to stay at home ultimately gave way for me to pursue my dreams; it was liberating. Now, as an entrepreneur, I have the best of both worlds. My three-year-old is reading and work revolves around my schedule.
So, if you’ve been considering trading in your corner office for a cozy place in the kitchen, remember there is great freedom in being the Mommy-in-Chief, and you may actually find yourself in a place of greater independence.
LaShaun Williams is a Madame Noire contributor and columnist whose work has appeared in the New York Times and across several popular sites, such as HuffPost Black Voices and the Grio. Follow her on Twitter @itsmelashaun and Facebook.
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I am a stay-at-home mom of four kids, and in my line of work, it’s easy to earn (a semblance) of a living while breast-feeding and wiping poopy diapers. If you’re weighing your options against working while the price of daycare takes your chunk of flesh versus opting for the gig as Suzy Homemaker, here’s a list of pros and cons you should know before jumping in with both feet.