All Articles Tagged "sponsorship"
Since February, the family of slain civil rights icon Emmett Till has been speaking out against YMCMB rapper Lil Wayne over song lyrics that compared their deceased relative’s brutal murder to sexual acts performed on a woman. The Till family even penned an open letter to the rapper, letting him know that hearing about his insensitive lyrics was like reopening Emmett’s casket. Still, there was no formal acknowledgement of the controversy made by the rapper. Earlier this week, we told you that the Till family would be seeking further action against Wayne, promising to turn up the heat on companies that sponsor the rapper to drop their deals with him. I suppose those were the magic words because this morning Wayne issued a written apology to the Till family. His letter in its entirety reads:
“Dear Till Family:
As a recording artist, I have always been interested in word play. My lyrics often reference people, places and events in my music, as well as the music that I create for or alongside other artists.
It has come to my attention that lyrics from my contribution to a fellow artist’s song has deeply offended your family. As a father myself, I cannot imagine the pain that your family has had to endure. I would like to take a moment to acknowledge your hurt, as well as the letter you sent to me via your attorneys.
Moving forward, I will not use or reference Emmett Till or the Till family in my music, especially in an inappropriate manner. I fully support Epic Record’s decision to take down the unauthorized version of the song and to not include the reference in the version that went to retail. I will not be performing the lyrics that contain that reference live and have removed them from my catalogue.
I have tremendous respect for those who paved the way for the liberty and opportunities that African-Americans currently enjoy. As a business owner who employs several African-American employees and gives philanthropically to organizations that help youth to pursue their dreams my ultimate intention is to uplift rather than degrade our community.
Dwayne Michael Carter, Jr.
What do you think of Wayne’s apology?
Beyonce and Pepsi have signed off on a deal estimated to be worth $50 million that will make the two brands partners, not just for commercials, but for the entertainer’s creative endeavors.
Pepsi announced today — through a press release and an article in The New York Times — that Beyonce will be a “brand ambassador” for Pepsi, appearing in a new set of ads for the soft drink brand as part of the “Live For Now” international campaign. Beyonce has been in Pepsi ads since 2002. The ads will begin airing after she performs at the Super Bowl, which Pepsi is also sponsoring.
But the relationship goes deeper than that. Pepsi will also be supporting the promotion of Bey’s next album, which will be released at some to-be-determined date in 2013 and sponsoring Beyonce’s world tour next year. There will also be a variety of other creative projects like live events, videos, and other Pepsi/Beyonce doings supported by a Creative Development Fund. There’s already a hashtag for the partnership: #LiveForNow. The limited edition cans (above) will be available starting in Europe in March. And you’ll even see a cut out of the image below at your local supermarket.
These sorts of partnerships are nothing new. What’s different is how elaborate they’ve become, intertwining with a performer’s activities so that they’re associated with many aspects of an album, book, or other work. The Times talks about the partnership between Bey’s hubby Jay Z and Microsoft for the release of his book Decoded. And, you’ll recall, Pepsi partnered with Nicki Minaj for ads and other sponsorship opportunities. (There was some drama related to that deal and Minaj’s judging spot on American Idol, which is sponsored by Coke. A quick check of the Pepsi website shows no sign of Minaj.)
“I think there certainly were Queen Bees around when the workplace was about scarcity for women,” she said. “You ended up with women who were older who had given up a lot to get to those [leadership] positions. Their life was the job and their deep belief was ‘I had to work hard, I had to give up a lot, it was tough to get here and the way in which I mentor younger women is to toughen them out.’”I’ve definitely been on the receiving end of that tyrany and don’t ever want to go back. Christine Silva, the lead researcher on the study, said she’s excited about the positive trend her research shows and what it means for the next league of women leaders.
“The act of paying it forward is so powerful for the person doing it, the person being developed, and the organization itself. I hope women hear that and think ‘this is something I can do proactively for my career.’”Have you had female professionals actively try to help you excel in the workplace or have you been a victim of the pink ceiling? Are you a mentor yourself?
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(Forbes) – Within the last three weeks several sports sponsorship deals have come to an end. Monster.com opted out of its relationship with the NFL. Citi dropped the presenting sponsorship of The Rose Bowl. UBS relinquished its role as main sponsor of The Players Championship. The economic recession of 2009 may be over according to GDP and economic indicator data, but this recession will have a lasting impact on corporate America’s willingness to activate sports sponsorships and its doggedness to analyze the financial merits of such relationships.
(Influential Marketing) — Across my marketing career I’ve been involved in dozens of campaigns and marketing efforts that included some sort of sponsorship. Most marketers love sponsorships for the simple reason that they are packaged campaigns that are relatively low effort to implement. Someone else is doing something like an event or running a great organization and you simply want to be part of it and promote your involvement. The down side of the relative ease of sponsorships is that it is one of the areas where you could potentially waste the most amount of money and time.
(WSJ.com) — In the music business these days, it’s not about selling the most CDs, it’s having the best sponsors. On its path from rootsy L.A. hip-hop troupe to pop juggernaut, the Black Eyed Peas have been escorted by a parade of corporate backers. From Coors to Levi’s, Honda to Apple, Verizon to Pepsi, brands have padded the group’s video budgets, underwritten its tours and billboarded band members in prominent places. When Apple was preparing the 2003 launch of the iTunes store, The Peas’ “Hey Mama” became the first song associated with the iconic campaign’s dancing silhouettes, a point of pride for will.i.am, the band’s frontman.