All Articles Tagged "social media"
From Black Enterprise
Recruiters and employers have used social media to vet employees, and many workers have had to deal with the potential fallout of access and issues of privacy in the name of landing —or keeping—a gig.
In many cases, prospective employers have requested usernames and passwords to get information, posing even more of an issue for workers who may not want their boss privy to their messages, updates and hidden photos.
Well, now, New Jersey workers can look forward to no more snooping, as, according to reports, the state’s new law barring employers from asking for social media account passwords has finally gone into effect.
Read more about this victory for privacy on BlackEnterprise.com.
Recently the company launched ads, in an effort to address that revenue issue. However, even before the formal launch of advertising, businesses have long been using Instagram to showcase their products and grow their businesses.
According to figures compiled by Bloomberg Businessweek, 72 percent of adult internet users are joining social media and 44 percent of cell phone users sleep with their phone next to their bed. And with over $231 billion being spent on online shopping, it’s clear the internet and social media is big business.
It can be a great option for small businesses just starting out to reach the audience they want to tap into. Jeff London and Marc James, founders of a New York based independent clothing company, King Panda Apparel, utilized Instagram to reach out to high profile celebrities, influencers and stylists to take their brand to another level.
“Kevin Mccall, we reached out to him a while ago, and we tagged him in several photos and then we wrote him a message on his Instagram photo and he connected us to his person, and we were able to get in touch with him,” explained London. “The same thing [with] Craig Wayans.”
Other high profile personalities they’ve successfully engaged with on Instagram include DJ Absolut (Hot 97), Planet VI (songwriters for the likes of Kelly Rowland, Rihanna, Miley Cyrus) and Jazzy Pha.
The latest in the “You say what now?!” news: Snapchat, the social media that sends pictures and messages, then automatically deletes them, turned down a buyout offer from Facebook that insiders say was worth $3 billion. According to The Wall Street Journal‘s Digits blog, Snapchat is fielding offers from lots of investors and potential buyers, some of them valuing the company at $4 billion.
A spokesperson for the company didn’t comment on the offer, but the WSJ says the 23-year-old founder of Snapchat, Evan Spiegel, is waiting until early next year when the number of users will grow and, by extension, so will the dollar value of the offers. Snapchat is two years old.
Facebook purchased Instagram for $1 billion last year and has recently been in the news for questions over whether teens are tired of the social site as older users join in the fun. (Facebook says this is true.) Snapchat has become more popular with the youths. And overall, the tech industry is heating up, from a business standpoint, with the recent Twitter IPO and the growing financial interest in digital companies.
It should be noted that Snapchat hasn’t yielded any revenue yet. But in June, it raised $60 million in funding. Analysts speculate that the offer from Facebook is an attempt to reach the young market that might be growing disinterested.
Have you ever used Snapchat?
Forget the classifieds. When it comes to job hunting African Americans go online.
According to recently released research by the Joint Center for Political and Economic Studies, African Americans are more likely than the public at large to use the Internet to look for a job, especially when it comes to using mobile devices and social media for that purpose.
The report from the Joint Center, “Broadband and Jobs: African Americans Rely Heavily on Mobile Access and Social Networking in Job Search,” was unveiled at a Washington broadband technology forum organized by the Institute and featuring remarks from Commissioner Mignon Clyburn of the Federal Communications Commission (FCC), according to a press release (via BWW Geeks).
Funded by the Joyce Foundation, the study looks at the importance of Internet access to the job search among African Americans and found that African Americans are more likely than other segments of the population to use the Internet to seek and apply for employment. Blacks are also more likely to think the Internet is very important to the success of their job search.
“This study not only underscores the potential of broadband and mobile technologies in driving policy solutions in economically distressed communities, but it also shows the success that African Americans are having in making the most of digital platforms in finding work. It also tells us that ensuring digital literacy and broadband access and adoption in every community is a worthwhile endeavor that will pay off in real terms,” said Joint Center President and CEO Ralph B. Everett in the press release.
There were other interesting facts in the study. Among them:
-African Americans rely on social media and on mobile devices for job search at higher rates than the general population;
-50 percent of African American Internet users said the Internet was very important to them in successfully finding a job; for others it was just 36 percent;
-36 percent of African Americans said they applied for a job online the last time they were in the job market, compared with 26 percent for all respondents; and
-31 percent of African Americans said social networking sites are very important to job search.
Considering these statistics, it becomes all more vital to close the digital divide. “With so many employers insisting that job seekers apply for jobs online, online access is essential to finding work. Closing broadband adoption gaps becomes more urgent when society expects people to carry out tasks using the Internet,” said the study’s author, John B. Horrigan, Ph.D., Senior Research Fellow at the Joint Center. “At the same time, stakeholders must close gaps in digital skills among all online users so that the Internet can help people turn opportunities into positive outcomes.”
Do you search for jobs online?
By now, almost everyone has Facebook, Twitter, Keek, Instagram, Vine, etc., so with all these social media outlets how does it fair in love? I feel like social media has taken over our lives! When you are friends with the guy or girl you are seeing, you scour their Facebook activity to see who is commenting the most on their statuses and if they are of the opposite sex; beware this may cause an issue with your new mate!
I have stayed away from having my mate on my Facebook and if they were on it before we started dating I remove them as a friend. I know most would say by my doing this I will automatically cause a trust issue for my mate, but I don’t feel that it should cause a trust issue. I am trying to prevent the jealousy issue people have when they see men comment or like my status and I have no problem showing my partner my Facebook page when we are together.
I’ve seen so many relationships end because of a comment someone made on a Facebook status. No one can control what other people put on their Facebook or Twitter. So there is no reason to get upset about every little comment! Now if your mate says something back that is discerning or flirty, then you can tell your partner you are not ok with what they put as a response.
I think social media has made things harder for people to date and married couples are now making a Facebook page with both of their names, which to me is a waste of time. Why create a new page? That is just time consuming and everyone on your Facebook should know you are married already! And if they don’t, then those people aren’t privy to your life and shouldn’t have access to it anyway.
Read more at YourTango.com
On Wednesday, we participated in a Twitter chat with Loop21, LaKesha Womack, and Chris Denson about using social media to grow your business. If you didn’t hear about it, fret not! It was a last-minute opportunity (thanks Loop21!) so we didn’t have a chance to talk it up too much beforehand. But we’ve got a recap here! Here are some of the big takeaways from the chat.
Social media is everywhere. It’s infiltrated our coffee shops and weddings and become a real everyday part of life. There are benefits as your network expands and opportunities can come, but there is an inherent dark side as well. How do you know when it’s too much?
A January 2013 Huffington Post article stated, “The researchers found that one in three people felt worse after visiting the site [ Facebook] and more dissatisfied with their lives, while people who browsed without contributing were affected the most.”
Personal observation would suggest that this is true for a lot of people on a lot of social media sites. If this is the case, how do you know when it’s time to unplug?
Do you use Facebook to expand your dating pool? You’re not the only one. And if you don’t, you might be missing out. Why? With Facebook there is a transparency because you can actually see potential partners’ photos, read their interactions, and extract a greater understanding of their their day to day reality.
You can even do a little investigative digging, asking mutual friends about them, analyzing photos, getting a feel for their personality based on how they interact with “friends” on their wall. Well … that’s if they are being honest and truly transparent. The danger with Facebook is that you can also create an identity for the intention of anything from getting a job, a date, or a social life (despite the reality that you sit at home feeling pretty cool about yourself for collecting a slew of “friends”).
Con artists are undoubtedly slinking around Facebook, so here’s where to spot the scammers:
Lie Alert! Relationship Status
Relationship status can be very deceptive. You can declare yourself as single, in a relationship, engaged, married, in a civil union, in a domestic partnership, in an open relationship, it’s complicated, separated, divorced, widowed — or avoid answering anything at all, the go-to for many guys who are playing the field of the free dating site that is Facebook.
Even if his status is “single,” don’t trust it. Maybe he hasn’t “gotten around” to changing his status yet. Do your digging before believing a Facebook relationship status. Check out a few photos. Or, just ask him straight up. If you trust him enough to go out on a date with him, you should be able to ask him the very simple question: “So, what’s your relationship status?” Simple.
Lie Alert! Friends
This is one of the areas that Facebook can create serious deception. You might seem to have 15 or just 2 friends in common and that automatically gives you a sense of comfort as you think “well he knows my friend from high school so he must be a good guy who I can trust.”
Not so. Fact is that you can friend request anyone and, even if they don’t know you from Adam (sorry all of you Adams out there), there is still a decent chance that you will be accepted; particularly if Facebook is used more for the purpose of business than keeping up with your true friends and family.
Read more at YourTango.com
From Black Enterprise
Black Enterprise has developed a program called Small Business University. It is geared toward guiding small business owners to be successful and practical vendors. In this episode of Small Business University Ramon Ray, who is a marketing and technology evangelist for InfusionSoft and Small Biz Technology shares with readers the fundamental skills in social media. He helps business owners with email marketing, building their website and how to grow their following.
If you are interested in this Black Enterprise series, check out BlackEnterprise.com
How much do you know about your child’s online profile. Or better yet, how little do they know about social media responsibility? Being responsible with yourself online isn’t limited to making your pages private. According to a PEW Study conducted on teens, social media and privacy, teens regularly post their cell phone numbers, addresses and more online and befriend those they don’t even know personally.
No one wants their 15-year old to end up in jail or, sometimes even worse, WorldstarHipHop, for their careless antics on social networking sites. Teach them the importance of social media responsibility and how to branding themselves early with a few of these helpful tips.