All Articles Tagged "social brand"
I am not a regular viewer of Basketball Wives, but from what I’ve seen, there’s a lot of emphasis placed on a circle, and even greater importance placed on who is or is not in it. Each reunion features that season’s outcast jockeying for position, or denying they ever wanted entry into said circle.
This season, Jennifer (the bourgie one) has been catching flack from Evelyn (the appointed keeper of the circle). Apparently, Jennifer has been collecting wealthier, more famous friends in the wake of the show’s growing notoriety. Depending on whose storyline you take as the truth, this may or may not be a problem for Evelyn.
Dumping your friends for the popular crowd is never a good thing; Mean Girls taught us that. (I think the cast would benefit from a viewing party, Vh1.) But, being mindful of the company you keep is. The cast of Basketball Wives has come under fire for bullying, with a few advertisers pulling their endorsements from the show. Jennifer may be showing she’s a little savvier than her cast mates by trading in her old circle for a new one.
Friendships Are a Reflection of Your Present and Your Future
A popular quote by Jeff Bezos, the founder of Amazon, says “a brand is what people say about you when you’re not in the room.” The people you associate with hold a similar, related power. Your social circle shapes your brand when you’re not in the room.
Just as people make judgments about you based on the work that you do, judgments are made based on what and whom you hold in high esteem. If your best girlfriend is a known bully or gossiper, it’s understood that you co-sign that type of behavior. As the old saying goes, “birds of a feather flock together.”
Your social circle is more than a reflection of where you are now; it can determine where you are going. Today’s interconnected world of business requires a strong network to get ahead. More than ever, it’s not what you know, it’s who you know. Therefore, it is important to surround yourself with people who are moving their lives in a positive direction.
More than just networking opportunities, a good social circle provides the foundation for a great career. If your personal relationships are steeped in negativity, they will undoubtedly poison your professional life. The people you surround yourself with have the power to propel you forward, or drag you down.
by China N. Okasi
Innovation is a term that economists still struggle to define when trying to quantify and qualify growth as well as change and evolution in the business world. In a way, there is no simple and direct measure of innovation but here at TAP, we’ve taken a shot at outlining our own criteria for innovation and compiling a list of the five most innovative African-American cities in the U.S. Our ratings systems consists of the city’s entrepreneurship rates, social brand, and political leadership. To be fair, we’ve included employment rates in the ratings, and subtracted points for low African-American unemployment rates. The following American cities, in essence, foster creativity, entrepreneurship and act as centers for positive African-American growth.
5. Twin Cities, Minnesota
Black entrepreneurship rates in the twin cities are quite impressive. According to the most recent Survey of Business Owners conducted by the U.S. Economic Census, black-owned firms grew by 95 percent in Minnesota from 1997 to 2002 (they practically doubled).
In addition, we were impressed by the Minneapolis Consortium of Community Developers (MCCD)’s commitment to African-American entrepreneurship. According to the Federal Reserve Bank of Minneapolis, the Consortium awarded 58 percent of its new loans in 2005 to African American-owned businesses. The Consortium also created new loans for black muslim entrepreneurs whose beliefs had prohibited them from borrowing money with “interest” attached to it!
As for social brand, the fusion of Somali and other African immigrants with the African-American base has created a powerful 21st century social brand in those cities (St. Paul and Minneapolis). In the political arena, Minneapolis Mayor R.T. Rybak scored points for his three-time election on a populist platform. We’ll see what happens as Rybak runs for governor this year.
The unemployment rate for black men and women in the Twin Cities was disturbingly high at 14.1%, according to City-data.com, but not as high as many other cities in this list that have seen African-Americans struggle amidst recession.
Overall Score: 3.0