(New York Magazine) — Aside from the potentially imminent NBA salary chaos, he’s attracted, like many basketball hustlers, to China’s estimated 300 million basketball fans, hoping to infiltrate its $6 billion dollar athletic-shoe market with his sneaker/apparel line, Starbury. Launched five years ago in a joint venture with retail clothing chain Steve & Barry’s, the Starbury brand was meant to offer affordable apparel for those who couldn’t afford to pay $150 for a pair of Nikes. Since Steve & Barry’s filed for bankruptcy two years ago, Starbury has been dormant.

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